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The Freelancing Life - Pitching An Idea

Image of text
The freelancer deals with more than just words on the page.
Last week I got to head into Seattle to watch part of a photo shoot for an article I’ve done for a local magazine – very exciting! But I wanted to talk about what it took to get to that point, because I think it underscores some of the problems with freelancing. It would be lovely if all a freelancer had to do was sit on their rear and spew verbiage onto the page. Unfortunately, there’s a lot of other stuff that gets in the way.

So how did this article come about? I’d picked up a couple of copies of the magazine in question and thought about what they might like. I came up with a topic that I had a lot of information about and wrote a pitch – three or four sentences that explained my idea and (important) why I thought their readers would be interested. I included information about my writing credentials and why I was particularly qualified to write about this topic. I put a good bit of time into that pitch, trying to make it interesting enough that the reader would want to know more about the topic. I made sure the e-mail was professional and error free, as well as showcasing my ability to craft a sentence. Once it was ready, I poked around on their masthead and found what looked like the logical editor to mail my pitch to. And I did.

To no reply. A month later, I sent a nudge asking about the pitch. This time I got a reply from the publisher saying that she liked the idea and that they would discuss it at their editorial meeting and get back to me.

More time passed. I sent another nudge asking about the story and mentioning that if they weren’t interested, I’d love to pitch them a couple of other ideas. This time I got an actual assignment, with word limit and due date. It was on.

I mention this because I’ve found that the most important characteristic a freelancer can have is tenacity and a willingness to keep nudging when necessary. The reply to a pitch is, more often than not, silence, and it’s easy to get discouraged by that. It’s important to not assume that silence is a hostile or negative response and to be willing to keep on flinging e-mails into the void until you get a reply. People are busy, editors have five million things on their to-do list – being patient and professional when dealing with that fact is crucial.

Editors don’t have a stack of story assignments that they’re ready to hand out to freelancers, unfortunately. They want story ideas and they want to know a) why that story will appeal to their readers and b) why you’re the person who should write it. Figuring out what might work as a pitch involves looking at the publication and also at your qualifications, trying to find an idea where the two overlap. Pick publications where you have some expertise or unique experience to offer, rather than making the mistake of trying to write about something you aren’t interested in or don’t know much about.

And then be prepared to be persistent.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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Physical Prepping for Conventions

Picture of an elaborately painted toe nail.
Not my usual style, but I like it nonetheless.
I’m off to ArmadilloCon tomorrow, and looking forward to it. Questions about going to conventions often come up in the F&SF class, so I thought I’d answer the main one and then talk about what I do to prep for one.

Here’s the question that keeps coming up: Is going to conventions vital for F&SF writers?

And the answer is no, of course not. Don’t go to conventions unless you are genuinely deriving pleasure of some sort from them. If you’re going to go and just sit in a corner and be miserable, then don’t waste your money.

I do like cons. I’d probably go to at least a few even if I wasn’t just writing. I find them a great place to see old friends and make new ones, hear interesting discussions, and even do a little networking. To make the most of them, I may set up meetings with folks I want to see in order to make sure there’s time for it. If I’m on panels, I make sure I’m ready to talk about whatever the topic is. If I’m reading, I rehearse the piece well beforehand and make sure I know how long it takes to read.

But part of my prep is also making sure I look professional as well. The only time I’ll go off to get my nails done is before a con (or some other work outing) and I always make sure my hair is recently cut, that I’ve got clean and reasonably matching outfits, suitable footwear, and all the rest. But that’s as much for internal as external factors – I know if I’m feeling well-assembled, I’ll be more confident overall.

I’d be curious to hear what other folks do to prepare for conventions, or if you’ve got tips for hotel existence. I’ve learned to make sure I’ve got a change of clothes in my carry-on if I check a bag, that ballet flats make great light-weight footwear for cons, and to make sure I’ve got all my charging cords. How about you?

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On Award Pimpage

Jeff VanderMeer mentioned this on Facebook and it got me thinking about it. This is the season when speculative fiction writers (and other genres as well, I believe) start thinking about awards. Nominations for the Hugo and Nebula Awards are coming up. There will be others, such as the Locus and World Fantasy Awards, but for most it’s the Hugo and Nebula, with a small group thinking about the Campbell Best New Writer Award and trying to figure out how to make the most of their two year period of eligibility for it.

Complicating this is the fact that neither award is really very democratic. You can only make Hugo nominations if you’re a member of either last year’s WorldCon or this one. Nebula nominations are made by members of the Science Fiction and Fantasy Writers of America, many of whom are hoping to make it onto the nomination ballot itself. In either case you could love the book and want to vote for it, but unless you’ve paid the dough for either a WorldCon or SFWA membership, you’re not going to be able to.

One of the words that gets mentioned around this time is “log-rolling,” the act of exchanging favors, along the lines of “You nominate my novella for a Hugo and I’ll nominate your short story for a Nebula.” Recent changes, such as no longer being able to see who nominated something for a Nebula, are encouraging, but the awards still sometimes seem less about the merit of the work than about the popularity of their author.

Beyond that, people use the power of the Internet as much as possible: blog posts, Facebook mentions, tweets, and so forth, sometimes gracefully, sometimes not so much. Why? Because it works. If it didn’t work, there’d be a lot fewer people doing it, and (imo) the award lists from the past decade would be significantly different. Does that make the award process something you should just opt out of and hope for the best? Well, certainly people have done that in the past (and saved themselves some work in the process), but I’d rather have as a take-away the idea that one shouldn’t despair if you don’t win.

Awards are shiny. Most of us like shiny things. And more importantly, they’re testimony to what we really want: affirmation that someone read and liked our work. That’s the real pellet that keeps us pressing the button marked “Pimp my work”.

It’s hard to know where to draw the line. Factor in, also, that what one person considers acceptable, the next may perceive as a gross breach of etiquette. I like the approach the Codex writers have taken: there’s a discussion thread where people can opt in and say they’re willing to read for the awards as well as a place where people can post pieces for consideration. I appreciate this because it helps me discover some writing that I might not otherwise have found. Here’s what I said on Codex in a discussion about it:

I think it’s certainly possible to go too far in pimping your work, but in my experience, that line is farther out than one might think. This is an area where the bolder people have a definite advantage, and sometimes you have to force yourself to be bold about it. You are the best champion your work has, and you might as well do your duty by it.

It would be lovely if all one had to do was write a good story, but the nature of things is that those who are good about promoting their work go farther than those who aren’t. Promotion’s not a substitute for good writing (in most cases), but it sure helps. My collection wouldn’t have gotten nominated for the Endeavor Award if I hadn’t sent them copies of the book, for example, and while I thought at the time it was a pretty long shot, it ended up being quite worthwhile.

To me the most important point is this – don’t just throw your work out there. If you’re going to be sending people your stuff to read, then do some reading and recommending yourself, and do it based on what you like, what you think is good, or ground-breaking, or worthy of recommendation. In that spirit, I’ll be posting some recommendations in the next few weeks, and hopefully guiding y’all to some excellent fiction that you might not have read otherwise. Please feel free to make recommendations to me in return, either on this post or upcoming ones!

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