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How Writers Can Use Pinterest

Pinterest Logo
Pinterest can prove strangely addictive. Can you make that addiction part of your social network branding efforts?
I’m prepping for this weekend’s class on Blogging and Social Networks and, as always, there’s lots of new stuff that I need to fold into my existing notes. Pinterest is a big one — it’s become a big deal since last time I taught the class and so I need to talk about it.

So what is Pinterest?
Pinterest describes itself as a virtual pinboard. You can think of it as a way to save links and organize them by image or you can think of it as a way to save and organize images. I like it because people often put together collections that are beautiful, disturbing, evocative, or worth reading.

What makes Pinterest interesting?
It’s interesting partially because it’s a new way of sorting information. Some of us think in images rather than text, and this may be more accessible for them.

It’s also interesting because it’s become identified as a woman-centric social network – or at least that’s something the media has focused on, to the point where a male friend stated definitively and somewhat defiantly, “I don’t know a single man who uses Pinterest, but every woman I know does.” (Reported figures seem to actually put women at 60-82% of the users). Women adopt new social media more readily than men, which may account for some of it, but the odd tone that some of the reporting takes on makes it a phenomenon worth taking a look at.

And it’s interesting because it’s growing FAST to the point where it’s the number 3 social network.

How can writers use Pinterest?
Well, an obvious one is a board that features their book covers. For example, Stephen Hunt’s Books Worth Reading (by me) displays 24 covers, including foreign language editions. It’s a nifty way of showing one’s output.

You might choose to create a gallery of fan art as both a way of gracefully acknowledging fans while driving recognition of the stories they illustrate.

Pinning research is an obvious thing. M.K. Hobson’s pinned reference images for her book, The Warlock’s Curse, and there’s plenty of interesting stuff to look at there.

Using it isn’t difficult, not is incorporating it into your website. There are plenty of WordPress plug-ins for Pinterest already; I use one to provide additional visual interest to my website.

Why might you want to avoid Pinterest?
Plenty of questions have arisen about Pinterest and copyright, although the company has been responsive to concerns and revised its terms of service as a result. While some avoid Pinterest for these reasons, some advocate embracing it, as Trey Ratcliff does in his essay, Why Photographers Should Stop Complaining about Copyright and Embrace Pinterest, pointing out that it drives website traffic.

Enjoy this essay on how writers can use Pinterest and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

4 Responses

  1. Great post, Cat! Personally, I’m amazed at how rapidly and thoroughly I’ve integrated Pinterest into my writing process. While I have always been in the habit of saving folders of inspiring or useful images, I never really had a good way to page through them. Pinterest’s lovely visual layout organizes everything so beautifully, which is a great help for when I’m feeling stuck and need some fresh visual inspiration. What I love most, though is how Pinterest provides me a whole new way to deepen my readers’ relationships with my books, because it allows them to see (and comment on, if they like) the images that inspire particular scenes or character descriptions.

    I love Pinterest. Thanks for doing this post about it.

  2. I started using Pinterest with the express intent of cataloging interesting images and ideas that I found, both for my WIP and for future projects. It kind of got away from me after that, and has evolved to embrace more social networking aspects. Still, I’ve got those two boards which I add to, and can pull from. Like MK, I’ve collected things through the years, but never had a good way to organize them. Pinterest is really good for that, and so dead easy to use.

    Once I *have* book covers, I’m sure I’ll pin the bejeezus out of them.

  3. OK, you convinced me to look into it. It’s funny how some social media I took to immediately (Twitter) while others I never got beyond that first week of looking around (Tumblr).

    See you at Wiscon?

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What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for this purpose. Careful readers will find clues to some aspects of Beasts of Tabat in them.
As you may have noticed last week, we kicked off two months of interesting guest blog posts on this blog, which is part of the promotion for Beasts of Tabat, the novel I have coming out next month.

Last week, the guest posts were Kim Mainord with “Your Mileage May Vary”, Sandra M. Odell on fantasy podcasts, Ken Altabef on using Inuit mythology in his work, Rhonda Eudaly with “Writing is Only Glamourous Until This Face Appears,” and Raven Oak talked about “Linguistics in Fantasy — To Thee or Not to Thee”.

This week, we have John Johnston III musing on Fictional Characters, Pete Sutton will talk about succesffully crowdfunding an anthology, Jamie Mason will wax philosophical about Candadian zombies, Mercedes M. Yardley will discuss finding your literary voice, and to wrap up the week, J.T. Gill will tell you why reading fantasy makes you smarter. I’ll also be posting snippets from the sequel to Beasts of Tabat, which I’m working on right now, keeping you informed of any recent SFWA developments, and talking about point of view and being inside a character’s head. And finally — for online writing class news, either sign up for my mailing list at the bottom of this post, or keep checking this site.

What else is coming up in March and April? There’ll be some giveaways, including audio copies of my collection Eyes Like Sky and Coal and Moonlight, both hard and e-copies of my collections and the new novel, and some cool surprises. 🙂 You’ll also see “Documents of Tabat,” a number of small pieces of fiction, each of which ties into the book (they’re interstitial pieces from an earlier version of the novel), starting March 24 and continuing on weeks through April 21st. I’ll point you to the GoodReads giveaways when they come up, and at the end of the week, I’ll include a wrap-up of the various places I’ve guest posted and any places reviews or other mentions have occurred.

Some of you reading this have been with me since I first started writing stories set in this world; others are new to my words. Either way, I hope you’ll enjoy the novel that I’m finally getting the chance to lay before you, and I hope you’ll share some of the fun of the next couple of months.

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The Freelancing Life - Pitching An Idea

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The freelancer deals with more than just words on the page.
Last week I got to head into Seattle to watch part of a photo shoot for an article I’ve done for a local magazine – very exciting! But I wanted to talk about what it took to get to that point, because I think it underscores some of the problems with freelancing. It would be lovely if all a freelancer had to do was sit on their rear and spew verbiage onto the page. Unfortunately, there’s a lot of other stuff that gets in the way.

So how did this article come about? I’d picked up a couple of copies of the magazine in question and thought about what they might like. I came up with a topic that I had a lot of information about and wrote a pitch – three or four sentences that explained my idea and (important) why I thought their readers would be interested. I included information about my writing credentials and why I was particularly qualified to write about this topic. I put a good bit of time into that pitch, trying to make it interesting enough that the reader would want to know more about the topic. I made sure the e-mail was professional and error free, as well as showcasing my ability to craft a sentence. Once it was ready, I poked around on their masthead and found what looked like the logical editor to mail my pitch to. And I did.

To no reply. A month later, I sent a nudge asking about the pitch. This time I got a reply from the publisher saying that she liked the idea and that they would discuss it at their editorial meeting and get back to me.

More time passed. I sent another nudge asking about the story and mentioning that if they weren’t interested, I’d love to pitch them a couple of other ideas. This time I got an actual assignment, with word limit and due date. It was on.

I mention this because I’ve found that the most important characteristic a freelancer can have is tenacity and a willingness to keep nudging when necessary. The reply to a pitch is, more often than not, silence, and it’s easy to get discouraged by that. It’s important to not assume that silence is a hostile or negative response and to be willing to keep on flinging e-mails into the void until you get a reply. People are busy, editors have five million things on their to-do list – being patient and professional when dealing with that fact is crucial.

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