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Book Promotion Notes from the First Week

Publisher Tod McCoy wearing one of the necklaces made for Near + Far.
Publisher Tod McCoy of Hydra House wearing one of the necklaces made for Near + Far.
As you may know from the five bajillion posts and tweets and updates and god know what all else, I just had a book come out. I tried to have a somewhat coherent, or at least well-documented, promotion battle plan. Some stuff worked, some things worked better than others, and some stuff I dropped the ball on.

Things I did included:

  • Making jewelry: Anyone following the blog has seen the jewelry based on the interior art that Mark W. Tripp and I put together. They turned out beautifully and were a lot of fun to make. I’ve used those pieces as giveaways at the book launch post, as well as various web giveaways, and people seem to like them. I’ve been able to post some pictures of people wearing those, and that’s been fun as well. I made sure the pieces I handed out at WorldCon had chains with them, so people could put them on immediately and many did. I also made special versions for blurbers and other people involved with the book design.
  • Sending out an email: I sent out an email listing what people could do to promote Near + Far. I sent it to friends, fans, fellow writers, anyone I thought might be interested, and tried not to be too spammy about it, including a way they could remove themselves from my mailing list.
  • Contacting book bloggers and reviewers: I contacted a number of people, making my list simply by poking around on popular spec fic sites to look at their blogrolls. I’d intended to set up a blog tour, but didn’t get my act together on that, so there was no organized effort along those lines, but I did do a number of interviews.
  • Getting stories out there in both audio and print form: Figuring that samples of my work were one of the best ways to intrigue people, I sent out a lot of stories, including a number of audio reprints. I made sure that in the bio statements for each of these I mentioned the new book.
  • Goodreads giveaway: I set up a Goodreads giveaway, following the excellent suggestions Emily Chand laid out in How to Run a Goodreads Giveaway with Maximal Results. The giveaway is currently on its last day, with 752 people requesting it, which seems like a good result, particularly since a third to half of them have added it to their to-read list.
  • Blog giveaway: I gave away three pieces of jewelry on the blog, and had about a hundred entries all together. In retrospect, I might follow the poilicy mentioned in the Goodreads piece and just distribute one thing at a time, but next week I’ll be doing a sticker giveaway with stickers from the interior art.


So what’s in store for this week? Well, mostly preparing for a trip to the Baltimore Book Festival. I’ll be taking some stickers and jewelry along with me, but my focus is selling books. Beyond that, I’m continuing to send fiction out (got six pieces circulating over the weekend), preparing for another Goodreads giveaway, the aforementioned sticker giveaway, and trying a giveaway on Shelfari as well.

What all have I neglected? I’m still struggling with the mobile app intended to accompany the book, for one. I’d hoped to have more audio available, but still need to work on recording that (along with some other pieces I’ve promised to narrate). Overall, I’d give myself a solid B for my efforts, but I’ve made plenty of notes of things to do better next time.

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Teaching Writing Online

Mysterious Silver Writing on Black Paper
Will anything other than the words themselves survive?
When I first advertised that I’d be teaching an online writing class, Todd Vandermark, the tireless editor of the SFWA blog, mailed me asking if I’d write a blog post about it. Sure, I said — only let me do it first so I have something to write about. I’m two thirds of the way through, and now I’ve got something to say, finally. 🙂

I love teaching online. I feel that I’m connecting with the students in a more meaningful and interesting way than in a once a week, face to face classroom. Through Google+, I can have a channel that is dedicated to the students, which means we’re talking and passing links back and forth throughout the week.

I use Google Hangouts. They are awesome. If you’re never tried them, here’s some basic information. I create a circle for each class, and another that is the students from all classes, and use those. I share the class circle with the class, so they have it as well, and can post to it. If you’re utterly confused by what I’m talking about when I say “circle,” this may be helpful. When I am ready for to a class to start, I open up a Google hangout and share it with the class circle.

The video is smooth in a way that makes me feel that I’m actually in the 21st century. It’s much lower key than I thought it would – after you’ve done it once, some of the nervousness fades away, and it doesn’t feel as though you’re “on stage” in the way one is when in the classroom. There’s been some adjustments with mikes and such, but one thing I did beforehand was have a “dry run” session, where people could log in and confirm that everything was working fine for them. A couple of times we had people participating with audio only — that worked fine. The format also means that people have been able to attend class while on the road – I just finished a session where one participant was logged on from the train station.

Google Hangouts includes a chat window, which I love, because while I’m lecturing, students can be typing questions, comments, and other feedback into the chat, which allows me to then look at it and incorporate it into the flow of the lecture. Instead of writing on the board, I can put things that are particularly important into the chat window. Google+ also allows people to share their work with the group through it, rather than sending out stories to be workshopped via e-mail.

The capability for watching Youtube videos as part of class is there, which is nice, but given the limited amount of time we have in class, I’d rather not use it on that for the most part. Still, I could see using some pieces in class instead of assigning them to be watched outside of it. Here’s some examples of ones I think would work well: Kurt Vonnegut on the shapes of stories, Terry Bisson’s “They’re Made Out of Meat,” Jack Kerouac on writing.

Things that I have learned:

  • Do a dry run beforehand, so everyone can see the technology in action and iron out any problems. I simply set up a hangout one night the week before the class and had people stop in to confirm they could log in successfully. This was also a nice, low-key way to chat with students beforehand about what they were hoping to get out of the class.
  • Don’t wait till the last minute to get things set up, because then there will be some microphone issue requiring a reboot.
  • Have people mute microphones when they’re not using them.
  • Feed the cats beforehand or else resign yourself to them crawling over you throughout the course of lecture. (May also apply to children and spouses.)
  • Ask questions beforehand. In prepping a lecture, more than once I’ve asked what questions people have about the topic on a social network and been able to use the answers as part of the lecture.
  • Be organized. Have your lecture prepared and mapped out ahead of time. I’ve always done this in teaching, but it feels even more crucial when doing it online.
  • Time expands and contracts according to the number of students. A class with a lot of student will take more time than the section with just a few, so have some back-up exercises that can be inserted into the lecture for that occasion. My notes say what point in time I am supposed to reach each section, so as I go, I can see if I’m running early/late and slow down or speed up accordingly.
  • No matter how carefully you plan, there will be at least one class where you find yourself at the end too early.
  • Remember that time zones differ. I have one session that meets early to accomodate the East Coasters, another that holds most of my West Coasters, and a Saturday that ranges all over the map. Next session I’ve got someone who’ll be attending at 1 a.m. his time, which I think speaks volumes for the lack of availability of such classes internationally.
  • It’s not for everyone. A few find the format anxiety-producing. But once you’ve tried it, it’s a lot smoother and easier than you might suspect, and god know videochatting’s not a trend that is going to go away so you might as well learn how to do.

I’m hoping to make the classes a regular part of how I make my income, and I still need some sign-ups for the upcoming batch, so I’m going to extend the special rate through midnight mext Friday. Here’s the details for those classes – please spread the word!

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Coming Up in 2011

Cat Rambo
Photo courtesy of Wayne Rambo.
As this final week of the year has ground past, I’ve been spending time drawing up my plans for next year, some of which involve this blog and website. I figured I’d clue you in on some of the upcoming posts.

As part of the website revamp, I’ll be posting some stories and nonfiction stuff on this blog. My aim is to consolidate it all in one site, so there will be a wide variety – including my first published poem! At the same time, look for more regular posts, including posts building an overall 1000 Recommended Fantasy Books Reading List, writing advice, publication news, give-aways, and sundry cat pictures as I take advantage of WP’s capability for scheduling posts. I’ll be introducing new pages as I arrange them on this site, such as this Zalanthas page.

I’ll be working on including more images, but expect more podcasts and video entries as well as I convert more of the collection stories to audio as well as doing some podcasting for other sites.

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