When in doubt, go with a picture of your cat. But do include a picture of SOME kind, no matter what.I blogged a couple of days ago with five ways to increase your blog readership. Here’s an additional five that I hope are helpful for those who like to look at their numbers every once in a while. But remember — writing always comes first!
Be a pro. Proofread and remove errors. If someone points one out to you, fix it and thank them for the feedback. Make your posts look professional, not hastily assembled or sloppy. The appearance of the post can’t help but make an impression. Take the time to preview the post and make sure all links lead to the right place.
Monitor results. You won’t know what works unless you’re looking at the data, even if it’s at the topmost level of “how many comments?” (This is a bad metric because so often the answer is “none.”)
Your profile matters. Fill out your profile on social networks and make sure it includes your website’s URL. This adds to its search engine ranking, making it appear higher in search engine results.
Pay attention to the Zeitgeist. Pulling your blog topics from Google or Twitter trends can be a good idea — as long as you have something useful to say. Don’t hashtag for the hell of it.
Content trumps cash. Producing good, interesting, useful content will outperform any amount of money thrown at advertising. I find that some social networks send me coupons to use on advertising every once in a while and I do use those — but once they’re used up, I stop the campaign.
Promote other people. This gives you good content if the recommendations are wholehearted and worthwhile.
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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
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To Eligibility Post or Not to Eligibility Post?
In my position as SFWA President, sometimes I have to confer with fictional characters.Let us begin by acknowledging that this is a rancorous period, full of clashing agendas, bewildered onlookers, and all too many innocents caught in the crossfire (although it is not the first time we’ve seen these storms, nor will it be the last.). And that right now making an eligibility post particularly mentioning Hugo Award categories like Related Work is something that some of us are circling and wondering about.
And my answer is yes. Yes, you should. Why?
Because it helps people discover the work that you’re proud of. You know what you wrote. You know what you want to make sure they see. It’s okay to say, “Hey, if you’re looking to read something by me, I would try this.”
Because it helps people read widely. Every writer in F&SF should — well, I don’t want to make it seem mandatory so I won’t say that you must do this, but you should at least feel free to make eligibility posts. So when someone’s poking around, they can find your stuff and read it.
Because you shouldn’t self-censor out of modesty when talking about your work. You are its best champion. Go ahead and help people find the best examples of it. Be humble and lovable in some other way. (Thank you to Erin M. Hartshorn for the link to the piece of self-effacement.)
And so, I’ve finally been prodded by a Twitter conversation into doing my own in part because I want to say to you, no matter where you are sited in the bizarre and incredibly wordy conflicts, that you should do it. Let’s have lots of wonderful reading lists, the more the merrier, and part of creating those is making readers aware of what you (and others, sure) have done. Please feel free to post a link if you’ve made an eligibility post. Yup, even if you think you’re not welcome. You are.
Novel: Kevin J. Anderson’s excellent Wordfire Press published my first novel, Beasts of Tabat, the first in a fantasy quartet. SFWA members can find a copy of it up in the 2015 Fiction forum. There have been some nice Amazon reviews, but I know the book isn’t everyone’s cup of tea and there’s been some awesome awesome novels published in 2015. *goes back to read that self-deprecating piece again and quickly moves on*
Novella: Nothing this year, but wait till you see the one Bud Sparhawk and I have coming up in Abyss & Apex!
Novelette: Also nothing this year.
Short story: As always, plenty of stuff here. The pieces that I am proudest of are Primaflora’s Journey, which appeared in Beneath Ceaseless Skies, “The Subtler Art”, which appeared in Blackguards: Tales of Assassin,s Mercenaries, and Rogues, edited by J.M. Martin, and “Marvelous Contrivances of the Heart,” which appeared in Fiction River: Recycled Pulp, edited by John Helfers. I am glad to send a copy of the latter two to any requester.
Please feel free to comment and include a link to your own eligibility post. In this coming week, I’ll also be posting a list of my favorites from 2015, but there are so many it may take a while, plus I’m still reading a few.
I have several maxims that I have developed over the course of my writing career. One of them is, “If Kris Rusch invites you into a project, you say yes.” Because Kris is one of the people who understands independent publishing and its possibilities, and she is a savvy, savvy marketer.
When Kris came and asked about including my book Creating an Online Presence in a Storybundle, I was thrilled and also a little panicked, because I knew it had to be updated before it went in there. Too much had happened on the Internet in the two and a half years since I’d first put it up. I was also flattered that she thought the book was worth including, because I value her opinion.
And the truth is, if you’re a writer, you do need to at least think about this stuff enough to make an informed decision. If you’re being traditionally published, your publisher will probably expect you to be helping out with the marketing in the form of social media or other Internet efforts. Every book launch, for example, seems to involve a slew of guest blog posts and similar promotions.
If you’re small press published, again the publisher will probably expect you to be helping out with the marketing and I would regard a lack of such expectations as a possible danger sign.
And if you’re going indie, there’s no way around it. You’re going to have to think about this stuff, and the more you do, the more it will pay off — IF you are writing good stuff and making that the focus, not the marketing.
The world is changing rapidly in many aspects; publishing is definitely part of that change. Writers must stay informed of that if they want to make a living at it. Look at this Storybundle. E-bundles are easy to do and even easier to download. Storybundle and Humblebundle have both been making big strides in this area. Kobo lets you bundle your books, I found out in talking to Mark Lefebvre from Kobo last weekend at the Nebulas.
Here’s what you get beside the brand new version of Creating an Online Presence:
The Rational Writer, Nuts and Bolts by Mindy Klasky
Weinberg on Writing – The Fieldstone Method by Gerald M. Weinberg
How to Make a Living With Your Writing by Joanna Penn
Heinlein’s Rules – Five Simple Business Rules For Writing by Dean Wesley Smith
How to Negotiate Anything – Freelancer’s Survivor Guide by Kristine Kathryn Rusch
Stages of a Fiction Writer by Dean Wesley Smith
Writing the Novel from Plot to Print to Pixel by Lawrence Block
Business For Breakfast Vol 2.: The Beginning Professional Publisher by Leah Cutter
The Writer’s Business Plan: A Plain English Guidebook by Tonya D. Price, MBA
Part of the success of such bundles is using online marketing like this very blog post. So please — help me out by spreading the word of this excellent bundle (which might make a great graduation gift for a new writer) and its contents.
