Five Ways
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Trimming Down

Old paper notes.
Going through my filing cabinet has yielded plenty of detritus from the past: notes from Armageddon staff meetings, my transcripts from Hopkins, countless Christmas cards, and a decade's worth of old credit card receipts and checks to lit magazines for sample copies.
Continuing to pack and sort and dispose of stuff. This morning I’ll take a box over to PC Recycle, send my brother yet another box of books, and haul one more trunk’s worth of stuff to Value Village. I find myself increasing ready to pitch things, but I still cling to some: a plastic crate full of notebooks I want to sort through, a few knick knacks, a favorite mug. Taco goes to the vet this afternoon and will be suitably appalled by the process, I’m sure, but I want to make sure the cats get all their shots and a good check-up before I leave them.

All the art is off the walls, carefully bubble-wrapped and ready to be stored, and the apartment is starting to feel empty. There’s plenty of little (and some major) maintenance work to do, including putting Pergo down in the bedroom, and culminating with painting all my turquoise and pink and green walls white again. Two weekends from now, I’ll rent a truck and take a couple of pieces of furniture over to my mom’s but all in all, we’re not keeping much. My bookcases, luckily, were bought several decades ago and disassemble easily to pack small. They’re recycled rainforest wood, purchased through some green catalog, and have served me very well through all my wandering. There’s a storage unit’s worth of stuff to get through still, but the ultimate aim is to get it all in a storage pod while we’re gone.

Stress levels are high but manageable. I find myself talking to the cats during the day, and worrying about them, despite the fact that I know both will be in excellent hands while we’re traveling. I am afraid that Raven will die while I’m gone, and I won’t be with him and that will break my heart. At the same time, I can feel an exhilaration creeping up as some stuff falls away, and right now there’s plenty of possibilities as we continue planning. Worldcon has become more optional — it ties us to Europe in August and we’re wondering if maybe there’s more pleasant ways to schedule that visit. Yesterday I was reading a book and ran across mention of the gardens at Menton, which hold the oldest living olive trees in the world. Now there’s a new push pin on the map, because I want to go commune with those trees.

If you’re interested in taking a class with me this year, be aware there aren’t many chances left. There’s a Podcasting Workshop on April 27 and a Flash Fiction workshop May 14, and that is it for 2014. I’m very happy with both the Writing F&SF and Advanced workshops in this last round; they’re full of strong and interesting writers, and that’s a nice way to end this round of teaching.

So much left to do. But so many possibilities are opening up. Planning how I’ll write on the road is something I’m thinking about. I think ipad plus wireless keyboard plus Dropbox should serve me well, as long as I’ve got a notebook and pen along too.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.


Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

  • Day one: 1 pin from 1 pinner
  • Day two: 0 pins, 0 pinners
  • Day three: 0 pins, 0 pinners
  • Day four: 0 pins, 0 pinners
  • Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

  • Day one: 0 repins, 0 repinners
  • Day two: 10 repins, 10 repinners
  • Day three: 2 repins, 2 repinners
  • Day four: 2 repins, 1 repinner
  • Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

  • Day one: 247 people saw 474 total images
  • Day two: 324 people saw 1063 total images
  • Day three: 242 people saw 1347 total images
  • Day four: 159 people saw 247 total images
  • Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

  • Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
  • Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
  • Day three: Twelve images, one visitor. (Google Analytics reports 4.)
  • Day four: Two images, two visitors. (Google Analytics reports 2.)
  • Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

  • Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
  • Day four: I was completely absent from Pinterest activity.
  • Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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StumbleUpon Resources (For the Spring 2012 Blogging Class)
Raven, Emerging from a Box
As we all know, the true purpose of the Internet is the collection of cat photos, and StumbleUpon is a great source of them. This is Raven, emerging from a box

I’ll be posting several pieces over the next week with information gathered for the Bellevue College blogging class, whose second session takes place this Saturday. I teach an online class for writers interested in building an online presence; the next one is July 23, 2012. We’ll be talking about social networking and social bookmarking, which are two related but different concepts. Social bookmarking sites include Delicious, Digg, and Reddit along with the largest one of them all: StumbleUpon.

What is StumbleUpon?

StumbleUpon is a social bookmarking site. Users submit links to content they want to share, an act that is called “stumbling” the link. Other users can give a link a thumbs up or a thumbs down using the StumbleUpon toolbar, which a user can install when registering a StumbleUpon account. Content is tagged according to interests, and users randomly browsing content (also called “stumbling”) will see more popular content more often.

Three Reasons to Care about StumbleUpon

  1. StumbleUpon can drive a significant amount of web traffic – over 50% (50.34 from August to September in 2011) of social media traffic in the US. That’s right — more than Facebook (37.4%) or Twitter (3.23%). Last year it passed the 25 billion click mark. 2.2 pages are added to StumbleUpon each month.
  2. StumbleUpon pages keep gaining traffic long after that FB post has dropped off your wall and that tweet has vanished from your Twitter stream.
  3. StumbleUpon is an addictive pastime, particularly for bored workers. They’re stumbling for stuff that they’re actively interested in, and I know as a writer that there’s plenty of engaged speculative fiction fans in that pool of users.
  4. StumbleUpon’s paid attention to the growing number of people accessing the Internet through mobile devices, a trend that will only continue.

Basic StumbleUpon tips:
As with any social networking or bookmarking site, quality is crucial. An account that has a long-time record of interesting sites will do better than a new account with a handful of suspiciously similar links. Don’t stumble your own stuff more than occasionally (at most).

  • Set up a complete profile.
  • Stumble other people’s content.
  • Connect with other people by following them.
  • Join channels pertinent to your content.
  • Include images.
  • Use the service.
  • Use the Stumbleupon shortlink, as Kathryn Hawkins details here.
  • If you have the traffic, set up a StumbleUpon channel.

StumbleUpon Resources
Background and Statistics:
StumbleUpon Drives More Than 50% of Social Media Traffic
The New Wave of Personalization and Who is Joining the Game
StumbleUpon Sent 700M Pageviews To Other Websites in December, Is Growing 20% Monthly
StumbleUpon Sponsored Stumbles vs. Google Adwords

Practical Guides:
4 Ways To Increase Your Traffic with StumbleUpon
8 Tips for Going Viral with StumbleUpon
An Addict’s Guide to StumbleUpon
How to Drive Website Traffic with StumbleUpon
How to Get StumbleUpon Traffic
How to Use StumbleUpon for Your Business: The Definitive Guide
The Secret to Getting Highly Targeted Traffic From StumbleUpon
Use StumbleUpon to Drive More Traffic to Your Website
Using StumbleUpon to Drive Website Traffic

I’m Catrambo on StumbleUpon; feel free to follow me, I’ll happily follow people back.

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