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Guest Post from Pete Sutton: On Crowdfunding North by Southwest

Cover of north by southwest
In February 2014, at a North Bristol Writers meeting I said “We should write an anthology!” which was greeted by enthusiasm by all present. Writing the stories was the “˜easy’ part; how would we get it published?
In 2014 The North Bristol Writers created an anthology and successfully funded it via Fundsurfer. The book is now available to buy in eBook and paperback from Tangent Books & Amazon worldwide.

North by Southwest is an anthology by ten writers. The tales are mainly set in Bristol and are an eclectic and unlikely series of journeys through landscape and story. These are all new stories, never before published, and show great variety. Here lies the strength of the book, showcasing as it does the work of the writers after a year or so of collaboration.

Bristol is a vibrant, creative city and the tales here are infused with that energy. Bristol has had such a great effect on transport through the ages ““ it’s an airplane city, a railway city, and a port city ““ so naturally such themes recur, as does the theme of “˜North’.

***

In February 2014, at a North Bristol Writers meeting I said, “We should write an anthology!” which was greeted by enthusiasm by all present. Writing the stories was the “˜easy’ part; how would we get it published?

A few friends had run successful Kickstarters and we toyed with the idea of crowdfunding but weren’t sure how to start. Then I had a chance meeting at a reading evening (the much missed Small Stories) with another writer ““ Amy Morse http://www.amymorse.co.uk/ who had just successfully funded her novel Solomon’s Secrets via a funding platform I’d not heard of ““ Fundsurfer, which is a Bristol based crowdfunding platform, very similar to Indiegogo and Kickstarter. I invited Amy along to a North Bristol Writers meeting to talk about her experience and after her talk we determined to use Fundsurfer. Mainly because Fundsurfer was local and the stories were mostly set locally.

Christmas Steps by Pete Sutton. Art by Claire M Hutt
Christmas Steps by Pete Sutton. Art by Claire M Hutt
We got on with writing the stories and recruiting local artist Claire M Hutt to do the cover and illustrations. Claire was a key addition as we could use her art for pledge rewards. I had a couple of meetings with the Fundsurfer guys, who were super helpful and also with local publisher Tangent who were going to facilitate the publishing process.

We budgeted for Typesetting, Design, Printing and postage & packing then set up the Fundsurfer page. The most difficult bit was making the video, no-one in the group had any experience of making videos. We recorded a few hours of footage and in the end I only used the audio from it.

We launched the Fundsurfer at the end of October 2014 at BristolCon, who very generously donated several sets of tickets for the 2015 Con that we could use for pledge rewards, and set it to run for until mid-December.

Friends who’d had successful crowdfunding campaigns gave some great advice. The best piece of advice was “build the crowd, then the funding” so we had spent a while telling everyone we could think of that the book existed and needed funding. So that when we launched the Fundsurfer campaign a lot of people already knew about it.

I’ve mentioned a couple of rewards already and obviously the rewards and the levels are key to the success of the project. We started with a long list of about fifteen rewards but with the advice of “˜less is more’ from the Fundsurfer guys we whittled them down to seven. Apparently it’s like the way people choose wine, some will go for the bargain basement (but in fact we had very few go for the lowest reward level) some will go for the mid-range and some will go for the top range. The majority of people will go for the mid-range. So having a range of rewards is more important than having a variety of awards. We budgeted for a certain number of physical copies and worked out the likely number for P&P. P&P kills many crowdfunding campaigns & is something you need to give careful consideration to!

We got some nice publicity from Bristol 24/7 and a very entertaining “˜celebrity endorsement’ from local writer Jonathan L. Howard.

With 10 writers, an editor and an artist involved we thought that funding would work out if we could all get a few friends & family to pledge. It was still a nailbiting few weeks as the project slowly accumulated the funds; slower than I would have liked. We reached our funding goals a few days before the project was due to end and got pretty much what we asked for, getting just £62 over our goal.

Often it felt like all those times in school when you tried to get money out of people for doing a sponsored walk, or similar. We mainly sold it as a pre-order for the book, but potentially didn’t set expectations well enough, that once we had the funding the process of getting the book published would begin, and as we all know, everything in publishing takes a lot longer than you think. However the actual process has been very smooth, thanks to Tangent. All the funders have now received their eBook and the print book is imminent. We are looking to have a local launch and have started planning our next anthology.

Would I crowdfund again? It’s a very viable way to fund a project but it does rely totally on people’s goodwill and it is a lot of hard work. The amount of people who will “get round to it” is very large and there is an inevitable amount of nagging, which I didn’t like at all. However we were successful and it was the most equitable way of creating the book.

Pete SuttonBio: Pete Sutton is a UK writer and blogger, one of the organisers of Bristol Festival of Literature and contributing editor to Far Horizons magazine . He is a contributor to the Naked Guide to Bristol and you can read his latest published story ““ The body in the lake in Fossil Lake 2 published by Sabledrake Enterprises.
Follow him on Twitter as @Suttope and read his blog here: http://brsbkblog.blogspot.co.uk/ & his website here: http://petewsutton.com/.

Want to write your own guest post? Here’s the guidelines.

#sfwapro

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

This was a guest blog post.
Interested in blogging here?

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines.

Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
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  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
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Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. ???? Send 2-3 possible topics along with information about what you’re promoting and its timeline.

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Guest Post: The Best Halloween Ever by Wendy Wagner

Halloween has always been my very favorite holiday. I have a brilliant memory of being four years old and dressed as a bat, holding hands with my sister (dressed as a Rubik’s cube) eating powdered sugar donuts at the local fire station. We stood beside a fire burning inside an old metal barrel, and the flames lit our faces up more beautifully than sunshine. Looking at my sister’s multi-colored smile, I realized that Halloween was the best, most terrific day of the year, and I wished it could be Halloween every day.  

But of all the terrific Halloweens””Halloweens when I partied, Halloweens when I dressed up, Halloweens when I trick or treated for charity, all the many glorious Halloweens of the past forty-plus years””the best Halloween was the first one I spent in Ash Valley, Oregon. I was a first-grader, and my family had only moved to town in August. “Town” was a strong word for our community; there was no grocery store or gas station or post office there, only a two-room schoolhouse and a pre-fab shed sheltering the volunteer fire department. About sixty-five people lived in the immediate vicinity, and every holiday they came together at the school for lavish potlucks.  

I’d been excited about Halloween right up until the moment it was decided that instead of making me the costume of my choice (I’m pretty sure that year I wanted to go as a mermaid), we were just going to borrow a costume from our neighbors so my mom would have plenty of time to prepare for her first-ever Ash Valley potluck. On Halloween, I sulked around all day, only brightening when my mom let me lick out the mixing bowl. Although when I learned she was making cupcakes””a food that I’d never gotten to eat before””my day was transformed. As was I when I tried on the borrowed costume, which was a perfectly adorable raccoon suit that I looked cute in.  

When my sister finished painting on my raccoon mask, I saw the cupcakes my mom had created and nearly burst into tears. Orange frosted and decorated with mini-marshmallow ghosts, they were the single most amazing thing I had ever seen. I couldn’t wait for my friends to see how brilliant my mother was. We did a cursory round of trick or treating (in the car, because the houses were all miles apart) and made our way to the school.  

With lights blazing and Disney’s The Legend of Sleepy Hollow whirring on the film projector, the school looked nothing like its day-lit self. After dinner (my first potluck, and the first time I ever got to eat two kinds of lasagna in one meal!), adults dressed as witches urged me to go into the basement to check out the haunted house. I held sweaty hands with my best friend and managed to wobble downstairs. More witches attempted to convince me to touch hideous, slimy things. Pirates grabbed at me. A vampire rose from its coffin, making us shriek and run toward the faceless monster rattling in the closet. At the exit, a head on a plate invited us to join them for dinner. I was so terrified I nearly puked.

“Did you recognize my dad?” another student asked, and I nodded. It hadn’t mattered that I’d recognized every face; it had been too much fun letting myself get so scared while I also knew I was perfectly safe. It was the best feeling, and one I’ve spent the rest of my life chasing.  

Then Mom gave me one of her cupcakes, and the night got even better. I’ve recreated her recipe below, although I’ve taken the liberty of jazzing up the frosting a little. You’ll notice that the recipe is vegan; it’s supposedly from the Depression, when eggs were often in short supply. This version might be a touch healthier: I’ve swapped out half the oil for applesauce, which lowers the fat a bit, and I use half as much sugar as some versions of the recipe.  

Trick or Treat Cupcakes

Preheat oven to 350 degrees; prepare your cupcake pan with liners (or by greasing and flouring). I made 6 regular-sized cupcakes and 12 mini cupcakes.  

In a mixing bowl, whisk together:
1 1/2 c flour
3/4 c sugar
6 tb cocoa
1 tsp baking soda
1/8 tsp salt

In another bowl, whisk together:
2 tb applesauce
2 tb light-tasting oil, like corn or canola (honestly, I used part melted vegan butter & part olive, and it was fine)
1 tb vinegar (balsamic is actually a nice touch!)
1 tb Skrewball Peanut Butter Whiskey (or vanilla)  

Pour the wet ingredients over the dry and stir to combine. A few small lumps is okay. Fill pans 3/4th full, and bake until a toothpick inserted into the center comes out clean: 12-15 minutes for minis and 15-18 minutes for full-sized.  

Halloween Peanut Butter Frosting

This tastes like a spreadable Chick-o-stick.  

Combine 2 tbs peanut butter with 2 tbs butter (vegan is fine). Add 1 tb vanilla creamer, then add enough powdered sugar to make it smooth and spreadable (about a cup, maybe). Add enough orange food coloring to look seasonal. If the frosting looks too thin, just add a bit more butter and powdered sugar; if it’s too thick, add a bit of milk”“make it the texture you like!  

Marshmallow Ghosts

I used Dandies vanilla marshmallows, which are vegan and very vanilla-y. Use scissors to make two or three small snips at the bottom of your marshmallow, giving it a “cute but ragged death shroud” look. Use a toothpick dipped in black food coloring to apply eyes.  

Assemble to your liking! My mom just put the marshmallows on top of the cupcakes, but it’s also fun to create a haunted cemetery tableau, using graham crackers as headstones and chocolate ganache as fresh churned grave dirt (a sprinkle of crushed chocolate wafers adds a nice touch). Do note that if you put these in a sealed container, the moisture in the air might make your ghosts’ eyes bleed a little, so if you make them in advance, maybe toss one of those moisture-absorbing packets in with them, or leave the lid ajar a bit.


BIO: Wendy N. Wagner is the editor-in-chief of Nightmare Magazine and the managing/senior editor of Lightspeed. Her short stories, essays, and poems run the gamut from horror to environmental literature. Her longer work includes the novella The Secret Skin, the horror novel The Deer Kings,  the Locus bestselling SF eco-thriller An Oath of Dogs,  and two novels for the Pathfinder role-playing game. She lives in Oregon with her very understanding family, two large cats, and a Muppet disguised as a dog. You can find her at winniewoohoo.com and on Twitter at wnwagner.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!  

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Guest Post: The Cake is a Truth by Clara Ward

The cover of "Be the Sea" shows an underwater vista of marine creatures.Note from Cat: I’m so pleased to see Be The Sea out in print. I read an early version and it’s a lovely book. Please pick it up or request it through your local library!

A Yule log cake features prominently in my new novel, Be the Sea. While preparing it, four characters share bits of their history involving kitchens and cooking.

Kai, an outgoing enby poly pansexual from Hawai’i says, “Where I grew up, I loved everyone’s kitchen except mine.”

Aljon, a quiet ace sailor turned ship’s cook from the Philippines responds, “I felt safe in our kitchen and extended that to others.”

They’re both vegan, and Matt, who loves to feed people and is simultaneously making his second and third cakes for Yule, is Pagan. So the cake they make together is vegan, filled with pistachio cream spiraled inside chocolate cake. It’s frosted with whipped chocolate, applied in thick swoops with a knife, then textured using the tines of a fork to resemble bark. Powdered sugar is dusted on top as if there’s been a light winter snow; after all, this is a Yule log cake.

In truth, my household makes the same cake fashioned as…a groundhog.

Why? What’s the truth behind my fictional cake?

First, like my story’s point of view character, Wend, I love chocolate but grew up with a single mom who had little interest in or time for cooking, let alone baking. Second, and completely unrelated to my novel, my mom had a peculiar obsession with Groundhog Day (the holiday, not the movie). As she told it, this arose from a chance encounter with a newspaper reporter in San Francisco in the ‘60s who was asking passersby on the street if they knew what day it was. Evidently, the moment in my mom’s life when she felt most seen and affirmed was when she answered correctly that it was February 2nd, Groundhog Day.

I will never know if my mom would have identified as enby or ace (although I have my suspicions) because she passed away in the early ‘90s. What I know is that she made exactly one kind of cake. I don’t make it the same way she did, but once a year, for Groundhog Day, my chosen family chooses from several options for chocolate roll cakes. The tines of a fork pluck at the frosting until it looks like fur. A diagonal slice through the center makes one cake into two, each with a sloped face that can be decorated with nuts for ears and jellybeans for eyes.

In different times and different kitchens, each of us may share our own truths. We will see the same cake in new and different ways. And sometimes, in the eyes of a reporter or a groundhog, we will feel seen.



Choose your own—traditional, vegan, gluten-free, or nut-free—log or critter cake:

1) Cake

Preheat oven to 350 F. Line a 17×20” jelly roll pan with greased parchment (flour top if not gluten-free).

Baking for a traditional or gluten-free party? Jump to 1a.

Let’s make it vegan! Jump to 1b.

1a) Melt 4 oz melted bittersweet chocolate and allow it to cool a bit. In a mixing bowl, beat ¼ cup sugar and 6 egg yolks together for 5 minutes. Beat in chocolate, scrape down sides, blend until consistent.

In a separate mixing bowl, beat 6 egg whites until bubbly, add ¾ tsp cream of tartar, and beat until soft peaks form. Add 2 Tbsp sugar and beat until stiff peaks form. Fold into chocolate mixture a quarter at a time. Pour into prepared pan and bake 15 minutes (or until not shiny and center springs back when touched). Sprinkle with 1 Tbsp unsweetened cocoa and cover with damp towel while it cools. Jump to 2.

1b) Blend in a food processor until finely ground: 4 oz flour, 4 oz sugar, 4 oz unsweetened chocolate, and 2 oz blanched hazelnuts. Place in a sealed container in the freezer for at least an hour.

Mix until stiff peaks form: 12 oz water, 8 oz sugar, ¼ oz Versawhip (modified soy protein), and ¼ tsp xanthan gum. Refrigerate for at least an hour. Rewhip and quickly fold in chocolate mixture from freezer. Pour into a prepared pan and bake for 20 minutes (or until center springs back when touched). Sprinkle with 1 Tbsp unsweetened cocoa and cover with damp towel while it cools. Jump to 2.

2) Filling

Pull out yet another mixing bowl.

Stay nut-free with a traditional whipped cream filling! Jump to 2a.

Choose your favorite nuts (pistachio, walnut, cashew…) and stay vegan. Jump to 2b.

2a) Whip until soft peaks form: 1½ cup extra heavy whipping cream, 1½ Tbsp sugar, and ½ tsp vanilla (may use gelatin, agar agar, or Cobasan to stabilize if desired). Jump to 3.

2b) Blend 4 cups nuts, ½ cup maple syrup, seeds from 1 vanilla bean, and ½ cup water in a food processor until fluffy. Chill. (If using hard nuts like pistachios or cashews, it helps to soak them for 4 hours ahead of time with the vanilla bean slit open in the same water.) Jump to 3.

3) Frosting

Craving a classic creamy chocolate? Jump to 3a.

For intense vegan chocolate frosting that requires almost nothing beyond chocolate and finesse: Jump to 3b.

3a) Run 12 oz of your favorite bittersweet chocolate in a food processor until very fine. Keep that running as you pour 1½ cups of nearly boiling heavy whipping cream in a steady stream. (Adding ¼ cup more cream will make it fudgier. Adding ¼ cup of room temperature butter at the end will make it fluffier.) Cool completely once smooth. Jump to 4.

3b) Whip 9 oz of very hot water into 12 oz of melted bittersweet chocolate. Place in ice bath and whip until spreadable. (May be best to prepare this option after you roll the cake and spread immediately.) Jump to 4.

4) Bakers Assemble!

Spread the filling evenly onto the cake. Use the parchment to lift one long edge and roll, pulling back the parchment as you go. Refrigerate for one hour before slicing center diagonally (if desired for face or other decoration).

Spread with frosting, texture with a fork, and add candy or nut features to create the final—jump off the page to your own creativity!



Author bio:

Clara Ward lives in Silicon Valley on the border between reality and speculative fiction. Their latest novel, Be the Sea, features a near-future ocean voyage, chosen family, and sea creature perspectives, while delving into our oceans, our selves, and how all futures intertwine. Their short fiction has appeared in Strange Horizons, Decoded Pride, Small Wonders, and as a postcard from Thinking Ink Press. When not using words to teach or tell stories, Clara uses wood, fiber, and glass to make practical or completely impractical objects. More of their words along with crafted creations can be found at https://clarawardauthor.wordpress.com and their short stories can be found at https://clarawardauthor.wordpress.com/short-stories/

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