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Free Halloween Story: The Silent Familiar

Picture of a cat named Raven looking out of a box.
Raven wishes you all a Happy Halloween!
This is a fantasy story I wrote a while back for a Halloween story contest. It’s reprinted in fantasy collection Eyes Like Sky and Coal and Moonlight.

The Silent Familiar

The Wizard Niccolo was not happy. At the age of 183 — youthful for a wizard, but improbable for an ordinary human — he had thought certain things well out of his life. Sudden changes in his daily routine were one. And romance was another ““ even if it was his familiar’s romance, and not his own.

“Could make an omelet with it, I suppose,” he grumbled to his familiar, the tiny dragon Olivia. She sat on the cluttered mantle, wrapped around her egg, still marveling at its production and entirely too pleased with herself. A pair of alabaster candelabra sheltered her in a thicket of gilt spirals, and a stuffed salmon, labeled “First Prize ““ Thornstone Village Centennial Celebration,” regarded her with a sour gaze.

“Master,” she said, blinking luminous eyes. “Have I not served you well?”

“For the most part,” he admitted.

She stayed silent and after a pause, he said, “Yes, invariably, Olivia. But who will hold your loyalty, that egg or I?”

“Both,” she said and stoked her scaled cheek along the egg’s smooth surface. “But I will never value it higher than my service to you.”

Wizards’ familiars are unnatural creatures. Some are much like any other animal: a cat, perhaps, with black fur, a droop-winged crow, or a snake with emerald scales. Others look less innocuous and more fantastical ““ homunculi and tiny, perfect dragons like Olivia, or shaggy-warted mandrake plants. Given this, it is surprising that two of them managed to have compatible body parts, let alone produce an offspring. And yet, three months after a purely platonic sojourn of Niccolo with a sorceress whose library was vast enough to entice all sorts of other mages to her door, this had happened. Niccolo had been researching how the gods manifested themselves, and the library tomes had been unfamiliar enough to hold all his attention. Enrapt in ancient texts, he had overlooked Olivia’s activities.

Niccolo scowled at her. “Do you intend to make a habit of this?” he demanded.

“Oh, I don’t know,” Olivia said absently. “I didn’t like the last part, the laying. The getting ready to lay, though”¦”

Niccolo put up his hand. “I do not want to know.” He turned away. “How long till it hatches?”

“I don’t know,” Olivia said. “I’ve never done this.” She crooned deep in her throat, an unsettling noise Niccolo had never heard her make before.

Grumbling, he stalked out. It’s probably not even viable, he thought. How long would Olivia fool herself into believing it would hatch? When he had created her, coaxing her winged form from a malachite shard, a bit of bone and a lizard’s scale, he had endowed her with a sardonic wit and a capability for banter ““ requisites for any wizard’s familiar. But he had always prided himself that Olivia was smarter than most. Smarter than this deluded maternal ambition would seem to indicate.

Had he erred when making her? Familiars were repositories for wizards’ emotions, one of the means by which they stripped away their humanity and became immortal. Perhaps he’d put too much in her, though. He considered thoughts of a new familiar, but reluctantly. At times, when Olivia rested on his shoulder or curled in his lap, he felt the struggle of his emotions, the desire to pet her like a cat warring with a shrinking away, a don’t-touch-me shudder. He was still young for a wizard, still trying to learn what magic meant. Still trying to become more than human.

He sighed. After a few months, he’d try to get Olivia to see reason and abandon her effort.

***

Three months later, Olivia still spent most waking hours curled around her egg, drowsy contentment evident in the set of her wings. Niccolo had resigned himself to her absent-mindedness. He had been working on a set of experiments involving aqua vitae and a supposed phoenix feather, coaxing bits of down away from the shaft. He hoped to evoke fiery gold, but so far all he had was soggy fluff.

He looked up from the alembic on his worktable as Olivia chirped.

“I’ve told you before, don’t make noises while I’m”¦” he began, but she ignored him.

“It’s hatching! It’s hatching!” She unwrapped herself, backed away from the egg, eying it. “What do I do?”

“It’s your egg!”

“I’ve never done this before!”

They both gazed in fascination as the egg wobbled.

“Should I get some hot water?” Niccolo said.

“What are you planning on doing, cooking it?”

“They always seem to fetch hot water for babies.”

The egg rocked back and forth as its occupant shifted.

“Maybe it can’t get out,” Olivia worried. “Should I help it?”

“Give it time,” Niccolo said.

They stared as though mesmerized. The egg tipped, tottered”¦toppled from the mantelpiece. Olivia shrieked even as Niccolo dove for it, his heart almost stopping.

The egg shattered in his hands and what he held there almost made him drop it. For an instant he thought it dead. Then the tiny lizard mewled and Olivia’s wings were fluttering in his face even as he tried to set the infant down. Chaos reigned for a moment before Olivia was curled around her offspring while Niccolo crouched on his knees, ignoring the arthritic twinges.

The baby was, despite all of Niccolo’s thoughts about mutants and monstrosities, perfect. Like Olivia, it was a miniature dragon’s form, with frilled, lacey wings that stretched out now, trembling, to dry. Glistening amniotic fluid hung in thick strands from them.

Niccolo took a damp cloth and tenderly cleaned the wings as Olivia fussed and twined around his hands.

“You did well, Olivia,” he admitted, looking down at her child. “You did well.”

***

Almost all wizards have hobbies, and they refuse to taint these grand obsessions with magic. Niccolo’s was fishing. He knew every trout stream in the forest surrounding his retreat, and his favorite was an unnamed brook that chuckled its way through beech groves and sandy sloughs, past a stand of willows whose roots had gnawed away at the bank, creating holes and riddles where trout might lurk in the hot afternoons, waiting for evening. A fallen tree formed a bench where Niccolo could sit, his creel beside him, lined with fresh moss and ready to hold his catch.

He threaded his rod and attached a caddis fly lure Olivia had helped him create. He wasn’t sure that using her to assist didn’t count as magic, but his fingers shook, and she was still as deft and nimble-clawed as when he had first created her almost a century ago. The lure’s underbelly was yellow as daffodils and its wings were bits of brown feather. Deep in its guts was the hook, barbed to catch hold of a trout’s tender mouth and let Niccolo coax it ashore.

Hours passed as he cast and drowsed, waiting with the patience only a fisherman knows. A few times he felt the tentative twitch of the hook and paused but the trout were wary and skittish that day. With the coming of dusk, he knew, though, they would grow hungry and strike hard at the insects lighting on the water, his lure whirling among them.

His purpose was not to catch fish, but to think. He contemplated Olivia. Every wizard needs a familiar, like a second voice speaking the things that she or he has left behind, the barbs and commonplace facts of life that a wizard tries to divest themselves of in the quest for immortality.

Familiars were like second souls, advice you could trust. You could make a familiar, as Niccolo had, and place bits of yourself in it, but it was hard. Few had accomplished it, and most wizards relied on familiars already fit to speak. Ravens were popular, and a line of talking cats in Loudontown had furnished familiars for the wizards’ school there for decades.

Talking. That was what distinguished familiars from most animals, aside from various prophetic creatures. It worried Niccolo that the offspring, which Olivia had named Hrist, had yet to speak. Was it possible that unlike its parents ““ it lacked intelligence? As the months passed, he had watched it, trying to determine what was passing through its mind. It seemed to respond to words, to “no” and “dinner” and such, but after all ““ a well-trained hound might do as much. Had Hrist lapsed to an animal’s natural state, lacking the spark that his parents had possessed?

Olivia rejected this notion when Niccolo proposed it to her that night over a dinner of fresh-caught trout and bread from the nearby village.

“Hrist is as smart as you or I,” she said indignantly. “Perhaps even more so, in your case.” She looked over at Hrist.

By now, the winged lizard extended six inches from snout to tail, half his mother’s size. He lay on the windowsill in the sun, regarding his reflection in the dust-flecked glass with a placid gaze.

“Indeed,” Niccolo said dubiously.

Hrist swiveled his head, looked Niccolo in the eye, and nodded once.

Niccolo blinked, astonished.

“If he can understand us, why can’t he reply, Olivia?” he said.

Olivia’s tail swished. “He can’t talk,” she said.

“You and his father both have fully formed ““ perhaps even more so, in your case ““ vocal apparati. There’s no reason why he shouldn’t.”

Of course, there was no reason why Hrist should exist in the first place, Niccolo thought, but Olivia would become even more furious if he said that.

And Hrist was, Niccolo admitted, a charming little creature. He loved to hunt and would spend hours in the vegetable garden, haunting the zucchini and pepper plants in order to eat squash vine borers and yellow and black striped cucumber beetles.

As the little dragon grew, Niccolo worked at teaching Hrist how to write instead. The dragonling quickly learned, using his long tail much like an ink pen, dipping it with a sinuous twist in the inkwell and employing the pointed tip to scrawl on parchment. He shared his mother’s quick and sometimes sardonic wit, but his observations were written out in a meticulous, careful hand.

He took to reading like a duck to water, and Niccolo would find him draped over a volume, carefully scanning the words and turning the pages with his flexible, almost prehensile tail.

“I don’t know why I can’t talk,” he wrote when Niccolo questioned him. “I try to speak and nothing comes out but air.”

He could make noises, the hisses and chirps and rumbles that Olivia regularly engaged in, which comforted Niccolo somewhat. But try as he might, he could not give his familiar’s child a voice.

“What will he do?” Olivia worried. “No wizard will take him on as a familiar if he can’t talk.”

“You don’t know that for sure,” Niccolo argued, but in his heart he knew that Olivia was right. Wizards were proud. No one would want a defective familiar. Familiars were reflections of one’s heart and soul.

Still, he would try.

***

Niccolo consulted one of the few non-human wizards he knew. Most of the magic users he was acquainted with shunned Slith, a wyvern’s child whose scales, slit eyes, and sinuous, boneless grace unnerved them. His tower, perched halfway up a volcano, was rarely visited and as Niccolo ascended the mountainside, he wondered whether Slith blamed his race or his location for his isolation.

Slith listened, his golden eyes considering, as Niccolo described Hrist’s condition, concluding, “How will any wizard take him as a familiar? He’s defective!”

“Have you ever thought,” Slith said, “that your problem may be your solution?”

Niccolo looked, puzzled, at the other wizard and Slith’s eyes took on a self-congratulatory gleam. Wizards love riddle games, and confounding another wizard was a rare prize in that competition.

“A familiar’s powers develop in response to their wizard,” Slith said. He nodded towards his own familiar, a lop-eared, brindled tomcat named Slasher.

Slasher yawned and said, “It’s true. Before I became a familiar, I couldn’t talk.”

“Truly?” Niccolo said. He was not well-versed in familiar lore. Most wizards weren’t, but rather took their familiar for granted, a tool like an athame or a well-crafted amulet.

“Truly,” Slith said. “Find the right wizard and the problem will no longer be a problem.”

***

“Get the house ready,” Niccolo told Olivia. “We’re going to take on an apprentice.”

She gaped. “But Master, you don’t like apprentices! You’ve always said they were more trouble than they were worth!”

Hrist was outside, chasing bumblebees, so Niccolo spoke freely. “Yes, but what do apprentices grow up to become?”

Olivia was quick-witted as ever. “Wizards! You think that one of them will”¦”

“Perhaps,” Niccolo said. “Don’t get your hopes up too much, Olivia.”

“How will you get them here?”

Niccolo tapped the thick envelope on his desk, which had arrived that morning. “I’ve offered to instruct them in hydromancy,” he said. “I knew the College had no one specializing in it. It’s obscure enough that the Dean couldn’t justify the expense, but I’ve agreed to allow myself to be hired, for a small fee, to instruct them. Each will arrive, spend one month learning its basics and then depart. Sooner or later, the right one will arrive for Hrist.”

Olivia’s eyes held admiration, and Niccolo allowed himself to run a fingertip along the smooth skin of her sides in an almost-caress. Surely, Niccolo thought, there was no harm in the trace of affection he felt. Wasn’t that the basis of sympathetic magic, after all, a fondness of one thing for another?

***

The first apprentice was Albert. He had red hair that stuck out like a ransacked haystack and bright, merry blue eyes. Hrist hated him on sight, and Albert bore out the little familiar’s judgement in full measure.

Niccolo, unfortunately, liked him. The apprentice reminded him of Olivia in the quickness of his quips, the slight barb to his wit. Much like Niccolo had been at his age, before he put away that side of him to focus on magic. Albert’s pranks amused Niccolo more than he wanted to admit, despite Olivia’s exasperation with household upsets, with salt in the sugar bowl and spiders in the tea.

Albert sensed Niccolo’s mood, and his pranks expanded exponentially, knowing that punishment would not fall on him. Albert went so far as to involve the elderly wizard as a conspirator at times, much to Olivia’s fury, since she or Hrist were the target.

And then one day as Niccolo and Albert were working out the Seven Aquatic Principles, Albert said, “I have a fine idea for a prank on the Dean of Loudontown.”

“What’s that?” Niccolo asked, intrigued. The Dean was a stiff and formal woman, and Niccolo found the thought of her discomfited in some way an appealing one.

“We’ll ship Hrist to her and say that he’s under a curse, that’s why he doesn’t talk. Either the Dean will try to lift it herself or she’ll set it to someone as a test.” Albert laughed. “Imagine how much time they’ll spend on the runt, thinking they can fix him!”

“Hrist”¦is not broken,” Niccolo said slowly.

Albert didn’t catch the warning undertone in his teacher’s voice. He continued, “Might as well use him for something, he’s useless for much else besides catching spiders.” He laughed.

“Pack your things,” Niccolo said. “You’re going back to Loudontown. And if you want to be a wizard, Albert, you’ll put away this sense of humor. When you have a familiar that you can store it in, you’ll understand.”

And so, bewildered, Albert departed to play his tricks elsewhere.

***

The second apprentice was Chloe. Niccolo had to admit, he was pulling for her as well. She was clear-eyed and grave, and wore her pale hair tightly knotted atop her head. She played chess well, and she and Hrist would sit for hours over the chessboard, the dragonling studying the pieces from a higher vantage point before fluttering down to move a pawn or bishop with his tail.

And yet, once Chloe had finished her studies with Niccolo, she came to him and said, “I do not want Hrist as a familiar.”

Niccolo found himself awash in denials . “I didn’t”¦I mean, we weren’t intending”¦”

Chloe’s eyes were remote. “You want to find him a wizard. I picked up that much. After that it was simply a matter of thinking why a wizard who had never shown any previous interest in teaching would have suddenly acquired it. It’s very kind of you.”

He was not sure whether or not the words were a compliment.

But Chloe was young enough that they were the praise they seemed ““ though she might not think the same in another century or two. She smiled at him.

“Have you ever thought,” she asked, “that Hrist might find some path other than familiar?”

“I had,” Niccolo said. “More than once. But Olivia has her heart set on it ““ she doesn’t want him to become “˜some ordinary pet,’ she said.

“A chess-playing dragonling whose penmanship is as good as any monk’s?” she said. “I do not think anyone will ever consider Hrist ordinary.” She smiled again and Niccolo decided it was a good thing that she was moving on, perhaps. Chloe made him think of altogether too many human things, and that would be good for neither of them.

***

The third apprentice was Ibbi, who had a rounded face and the merest intimation of fuzz on his cheeks.

He was a disaster. He arrived with the bottle of brandy the Dean had sent to Niccolo shattered and dripping through his luggage, which retained the smell of expensive alcohol for weeks. He broke three plates, a mug, and Olivia’s favorite candlestick washing up the first night. Things went downhill from there. He could not master the simplest cantrip that Niccolo set him, his pronunciation of Latin was atrocious, and his fingers seemed all disjointed thumbs.

Hrist adored him. And so, despite misgivings, Niccolo let him stay and be taught. And at the end of a month, when Ibbi had failed to learn even the simplest water-based charm, Niccolo lied to the Dean and said that Ibbi was doing so well that he intended to keep him an extra month, continuing through till Samhain.

Privately, he thought perhaps a clumsy wizard and a defective familiar might fit well together. Perhaps Hrist could give Ibbi the assurance he needed. And Ibbi”¦well, Hrist needed a voice.

But the days went by, and Ibbi showed no signs of improving, or of bonding with Hrist.

Samhain was celebrated in the nearby village, and when Niccolo went there a few days before it, he saw the preparations underway: festoons of ivy disguising the doorways, plump jack-o-lanterns set to illuminate the square, wood piled for the holiday’s bonfire. When he mentioned it at home, Olivia clamored to attend, while Ibbi’s eyes sparked with enthusiasm. Even Hrist seemed intrigued, asking question after question on a parchment scroll as Ibbi tried to answer.

“Why is this celebrated?” Hrist wrote.

Ibbi stammered, “It’s when the veil between worlds is torn. Barriers drop on Samhain.”

“Barriers?” Hrist wrote the word in a single twist and flick of his tail.

“Barriers,” Niccolo said. “Things are thinner on Samhain. Things disguise themselves as each other, and alliances that might not be made on other nights are enabled.”

“The God of the Darkest Night, Cerunnos, appears,” Olivia said. “He will grant one boon. But no one ever asks.”

“Why?” Ibbi said.

“Have you learned nothing? Because gods twist wishes,” Niccolo said. “It takes a well-trained mind to construct a wish that a god can’t weasel out of. They split hairs finer than any lawyer. So the god appears and blesses the participants, and then we are done.”

Ibbi gave him an uncertain look. Increasingly he was nervous in the older wizard’s presence, as though he sensed Niccolo’s growing disappointment with his performance. Niccolo felt a surge of compassion and for once did not try to battle it back.

“We’ll all go for the bonfire,” he said. “You will need a costume, Ibbi. Samhain is a day for pretending to be something other than you are.”

“Will you wear one as well, Master?” Olivia asked.

Niccolo snorted, but Olivia was not to be deterred.

“You’ll make the villagers uneasy unless you do,” she said. “I’ll find something.”

***

Early on Samhain eve, Olivia presented Niccolo with his costume. He snorted once again, but put on the dress and wig. She had chosen to clothe him as a tavern maid, and he thought irritably that if he could still feel the emotion of embarrassment, he would have objected. But Samhain was a day for fools and opposites, and he would play along, for her sake and that of Hrist and Ibbi. Olivia had clearly taken care with his costume. The dress was snug, but he could fit in it, along with a false bosom. He drew the line at the cosmetics she had somehow procured and laid out. He made an ugly woman, he thought, looking in the mirror, but that was mostly the beard.

Olivia had outdone herself, though, with Hrist and Ibbi. Ibbi wore a scaly cloak, and green mask, while Hrist simply wore a tiny wizard’s hat and clutched a matchstick wand.

“You’ve disguised them as each other!” Niccolo realized, and Olivia nodded, looking smug. She had chosen to drape herself with beads and jewelry till she was simply a glittering heap.

“What are you?” Niccolo asked.

Olivia peered out from between the links of a tarnished golden chain. “A dragon’s treasure horde!” she announced. “Can’t you tell?”

Despite himself, Niccolo laughed.

***

Cheerfulness continued to buoy him, despite his best efforts to dampen it, as they made their way to the village. Niccolo was not the only person to have chosen a costume that depended on gender. Several other men minced about in dresses even more gaudily decorated than his, and the owners of the local tavern, the Greasy Eel, wore gentlemen’s dress coats and buckled breeches.

Usually the villagers were standoffish (except when making their way to his cottage to ask for luck charms or philters to ward off disease) and Niccolo was pleased to note that his costume dissolved some of the usual social ice. Olivia rode his shoulder, jingling and jangling like a paste and brilliants brooch, and Hrist stayed curled around Ibbi’s neck, occasionally jabbing his ear with the point of his cap.

As the darkness grew and the bonfire blazed, as the mugs of cider were passed around with potatoes roasted in the embers, Niccolo fought to keep from enjoying himself. Instead, he watched Hrist, whose presence fascinated the village children. One held Hrist in his hands, holding him up to admire him in the firelight and the little lizard permitted it, his mother looking fondly on from Niccolo’s shoulder.

“Master?” she whispered in his ear. “Master, you can construct wishes. You are a well-learned man. Could you not ask Cerunnos that my child be given a voice?”

“Don’t be ridiculous, Olivia!” Niccolo snapped. “I thought you claimed you would not put the egg before me, and now you’re asking that I meddle with a god on its behalf? Have you no concern for my well-being? I am a poor enough wizard as it is, letting emotions sway me as I have!”

“But”¦” She subsided into silence as he scowled at her.

“We will hear no more of this,” he said.

In the fire’s dancing light, her eyes glittered like the jewels in her costume, but he could not read the emotion there.

At midnight, the crowd gathered around the fire, and masks were doffed. Niccolo took off his wig, sticking it under his arm. Ibbi stood beside him, having reclaimed Hrist from the reluctant children.

The faces across the fire were horns and feathers, slips of skin and eager eyes that stared, like Niccolo and his tiny group, into the heart of the fire, waiting for the God.

He grew so slowly from the flames that no one knew when he arrived. Great curling ram’s horns, dripping with ash and fire, sat his shoulders. His cloak was night, and its lining gleamed with subdued stars.

He did not speak, but looked about the circle, waiting. There was resignation in his shoulders. Niccolo wondered how long it had been since anyone ignored the thousand cautionary tales and asked the god for a boon.

And then, from his shoulder, impossibly, Olivia spoke.

“Cerunnos, hear my plea!”

“No,” Niccolo said, and grabbed at her with panicked fingers, but all he caught was a netting of gilt and rhinestone, and she was hovering in the air before that patrician figure. “Olivia, no!”

The god gestured, and Niccolo could no longer speak. The massive face, still as a statue, listened.

“My child”¦and my master,” Olivia said. “Let them be what they want, what they aspire to! Grant me this, Cerunnos!”

Fire coursed through Niccolo, chasing away the panic.

The god considered, spoke. “No matter the price?”

“No matter the price,” Olivia said, and Niccolo knew she was doomed. He was being pulled into the fire, with Hrist, and somehow Ibbi, the three of them among the flames but not burning. He glimpsed Hrist, the doll-sized wizard’s hat askew, clinging to Ibbi, and hope surged in him before he was pulled inside the shadow of Cerunnos’ cloak, and darkness overtook him.

***

After the god had gone away, after the villagers had scattered, as the dawn began to glimmer over the forest like an uncertain plea, Niccolo raised his head and spoke to Ibbi and Hrist beside the smoldering ashes of the fire.

“Well?” he said. His words were rough. In his hands was Olivia’s body, broken by the magic that had surged through her in answer to her prayer.

Ibbi and Hrist stared at each other. Then Hrist spoke. “I can speak. But I am still not a familiar,” the little lizard said.

“No.” Ibbi stretched out his hand and suddenly laughed. “But I am no longer a wizard.”

“What?” Niccolo said, trying to understand.

They turned to look at him in eerie unison. Olivia was heavy in his hands.

“I am a familiar,” Ibbi said, and looked at Hrist.

“And I the wizard,” Hrist said. “You will bear the sorrow for me, Ibbi.”

So Ibbi wept obediently as Niccolo and Hrist buried Olivia’s tiny form in the garden, between the rows where Hrist had hunted flies and pill bugs in the summer sun. They placed her finery beneath her, as though she were in truth what she resembled, a dragon curled on a horde of gems and coins and precious metal and a caddis fly lure. She lay with her snout laid atop her paws, eyes closed and tail curled about her as they took handfuls of dirt and closed her into the earth’s darkness.

Ibbi wept.

But Hrist and Niccolo were true wizards now, and they felt nothing at all.

The End

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Blogging and Social Networking 101 Resources

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This is a dauntingly long list of links, I know. It’s my handout for the Blogging and Social Networking 101 class, which is finishing up tomorrow, but I’ve added the links that I’ll be talking about in class while walking people through the basics of using social networks.

If you want an example of SEO in action, take a look at the links and the titles, since the majority of these were created by writers with an interest in SEO. Notice that most of the URLs are made of search friendly words, rather than numbers. Many of the titles take the form phrase:phrase, in order to maximize the keyword juiciness.

Contents:
General Social Media Resources
Facebook Resources
Google+ Resources
LinkedIn Resources
Pinterest Resources
StumbleUpon Resources
Twitter Resources
SEO Resources
Google Analytics Resources
Youtube Resources
Promotion Resources
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Social Networking and Blogging News Resources

GENERAL SOCIAL MEDIA RESOURCES:

Mentioned in class:
Comparing the top five social networks: http://mashable.com/2011/08/10/social-network-comparison/
Comparing the social networks: http://social-networking-websites-review.toptenreviews.com/
Way to shorten URLs and monitor which are being reshared: http://www.bitly.com
Way to check your name on social networks: http://namechk.com/
Way to look at your social media presence: http://www.klout.com
Social Media and Privacy: Best Practices for Maintaining Your Personal and professional Identities: http://www.nten.org/blog/2010/04/28/social-media-and-privacy-best-practices-managing-your-personal-and-professional-identities
Cartoon History of Twitter and Social Networking: http://www.mediabistro.com/alltwitter/cartoon-history-social-networking_b6160

Technical:
10 Social Media Mistakes We Bet You’re Making: http://www.businessinsider.com/10-social-media-mistakes-we-bet-youre-making-2010-9
10 Things Social media Marketers Should Know about Millennials: http://socialtimes.com/socialmedia-marketing-millenials_b31715
Best Free Social Media Tracking Tools: http://thenextweb.com/socialmedia/2011/02/18/social-media-tools/
Five Myths About Pushing Social Media Marketing Content: http://socialtimes.com/five-myths-about-pushing-social-media-marketing-content_b55978
How to Actually Become Friends with Social Network Connections: http://www.businessinsider.com/how-to-make-powerful-connections-through-social-media-2011-1
How to Crack the New York Times Popularity Code: http://www.thedailybeast.com/articles/2010/12/20/how-to-crack-the-new-york-times-most-emailed-list.html
What Social Network is Right For You? (2010): http://lifehacker.com/5472223/which-social-network-is-right-for-you
Winners and Losers of Social Networking: http://mashable.com/2011/04/12/social-networks-infographic

Food for Thought:
Fantabulous Lists of Social Media Case Studies: http://socialmediatoday.com/igiedrius/268023/fantabulous-lists-social-media-case-studies
Google+ discussion of Wal-mart’s use of social media data:
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How governments are using social media: http://mashable.com/2011/07/25/government-social-media/
Innovative Uses of Social Media: http://mashable.com/2011/04/07/innovative-pr-social-media/
On Social Media, Most People Don’t Want to Be Heard: http://www.clickz.com/clickz/column/2030594/social-media-people-dont-heard
Six Verbs You Need to Understand for the New Web:
http://www.spinsucks.com/social-media/six-verbs-you-need-to-understand-for-the-new-web/
What Social Commerce Can Learn From Social Gaming: http://socialcommercetoday.com/what-social-commerce-can-learn-from-social-gaming/
Why Social Accountability Will Be the New Currency of the Web: http://mashable.com/2011/07/28/social-media-influence-accountability/
3 C’s of Social Networking: Consumption, Curation, Creation: http://socialmediatoday.com/index.php?q=briansolis/233806/three-c-s-social-networking-consumption-curation-creation
5 Social Good Sites Aimed at Youth: http://mashable.com/2011/07/22/social-good-youth/
How 3 Cities Are Crowdsourcing for Revitalization: http://mashable.com/2011/07/20/crowdsourcing-city-tech/
5 Innovative Food Truck Social Media Marketing Campaigns: http://mashable.com/2011/07/21/social-media-food-trucks-marketing/
25 Terrific Social Media Infographics: http://socialmediatoday.com/pamdyer/266010/65-terrific-social-media-infographics

FACEBOOK RESOURCES

Mentioned in Class
Facebook News: Allfacebook.com
How to Facebook: http://www.weejeemedia.com/next/2011/01/how-to-facebook-2011/
Facebook Page Guidelines: http://www.facebook.com/page_guidelines.php
Facebook Privacy Tools: http://www.facebook.com/about/privacy/tools
What You Cannot Do On FaceBook: http://www.marketinggum.com/what-you-cannot-do-on-facebook-page-admins-read-these-rules/
(Example) Cat Rambo on Facebook: http://www.facebook.com/catrambo

Technical:

Best 11 Facebook Promotion Apps: http://www.socialnomics.net/2011/03/01/11-facebook-promotion-apps/
Difference Between a Page and Profile on Facebook: http://www.socialreflections.com/difference-between-a-page-and-profile-on-facebook/
How to Avoid a Facebook Photo Tagging Disaster: http://www.allfacebook.com/facebook-photo-tagging-2009-12
How to Create a Facebook Business Page in 5 Simple Steps: http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-With-Video.aspx
How to Optimize Your Brand’s Facebook Page for Search Engines: http://www.readwriteweb.com/biz/2011/04/optimize-your-brands-facebook-page-for-search-engines.php
How to Stop Facebook from Posting Recent Activity to the News Feed – http://www.allfacebook.com/facebook-recent-activity-2010-01
More Americans Are on Facebook Than Have a Passport: http://techcrunch.com/2011/07/22/more-americans-are-on-facebook-than-have-a-passport/
Why You Need Facebook’s Like Button on Your Site: http://www.allfacebook.com/why-you-need-facebooks-like-buttons-on-your-site-2011-03

GOOGLE+ RESOURCES

Mentioned in class:
Google+ Cheat Sheet:
http://mashable.com/2011/07/12/the-google-cheat-sheet-pic/
Mashable’s Complete Guide to Google+: http://mashable.com/2011/07/16/google-plus-guide/
Google+ Privacy Settings: http://www.christianpost.com/news/google-plus-privacy-settings-how-do-i-change-them-52623/
(Example) Cat Rambo on Google+: https://plus.google.com/112476991545055404616

Useful Information:
5 Chrome Extensions for Google+: http://mashable.com/2011/07/14/google-plus-chrome-extension/
5 Ways Journalists Are Using Google+: http://mashable.com/2011/07/17/journalists-using-google-plus/
Google+ as a Professional Communications Tool: http://idratherbewriting.com/2011/07/18/google-plus-as-a-professional-communications-tool/
Google+…minus Women, Kids, and Businesses: http://www.digitaltrends.com/social-media/google-minus-women-kids-and-businesses/
How to Integrate Google+ into Your WordPress Site: http://mashable.com/2011/07/22/wordpress-google-plus/ http://www.digitaltrends.com/social-media/google-minus-women-kids-and-businesses/
How Google+ Ends Social Networking Fatigue: http://www.computerworld.com/s/article/9218283/Elgan_How_Google_ends_social_networking_fatigue
Is Google+ a Bigger Threat to Twitter than Facebook?: http://gigaom.com/2011/07/11/is-google-a-bigger-threat-to-twitter-than-it-is-to-facebook/
The Mounting Minuses at Google+: http://online.wsj.com/article/SB10001424052970204653604577249341403742390.html

Food For Thought:
Controversy over Google+’s insistence on using real names:
http://point7.wordpress.com/2011/07/24/google-the-pseudonym-banstick-and-the-netizen-cultural-schism/
Who is Using Google+ and How Often: http://searchenginewatch.com/article/2095877/Who-is-Using-Google-and-How-Often-Stats
Why Google+ Kicked Out William Shatner: http://www.digitaltrends.com/social-media/why-google-kicked-out-william-shatner/

LINKEDIN RESOURCES
10 Ways to Use LinkedIn to Promote Your Business: http://www.linkedin.com/groups/10-Ways-Promote-Your-Business-21005.S.111833109
100 Ways to Use LinkedIn: http://linkedintelligence.com/smart-ways-to-use-linkedin/
LinkedIn Best Strategies for Businesses: http://e-strategyblog.com/2009/05/linkedin-best-practices-for-business/#.T6SveZpYvfI
(Example) Cat Rambo on LinkedIn: http://www.linkedin.com/in/catrambo

PINTEREST RESOURCES

7 Dos and Donts For Pinterest: http://www.entrepreneur.com/article/223489
10 Creative Ways To Use Pinterest for Marketing: http://sproutsocial.com/insights/2012/02/pinterest-marketing/
Pinterest Etiquette: http://pinterest.com/about/etiquette/
Why Does Google Think Pinterest is a “Extraordinary” Problem Solver?: http://gizmodo.com/5903581/google-pinterest-is-extraordinary
Is Pinterest the Next Facebook?: http://tech.fortune.cnn.com/2012/03/22/pinterest-silbermann-photo-sharing/
(Example) Cat Rambo on Pinterest: http://pinterest.com/catrambo/

STUMBLEUPON RESOURCES

Background and Statistics:
StumbleUpon Drives More Than 50% of Social Media Traffic
The New Wave of Personalization and Who is Joining the Game
StumbleUpon Sent 700M Pageviews To Other Websites in December, Is Growing 20% Monthly
StumbleUpon Sponsored Stumbles vs. Google Adwords
(Example) Cat Rambo on StumbleUpon: http://www.stumbleupon.com/stumbler/CatRambo

Technical:
4 Ways To Increase Your Traffic with StumbleUpon
8 Tips for Going Viral with StumbleUpon
An Addict’s Guide to StumbleUpon
How to Drive Website Traffic with StumbleUpon
How to Get StumbleUpon Traffic
How to Use StumbleUpon for Your Business: The Definitive Guide
The Secret to Getting Highly Targeted Traffic From StumbleUpon
Use StumbleUpon to Drive More Traffic to Your Website
Using StumbleUpon to Drive Website Traffic

TWITTER RESOURCES:

Mentioned in class:
Hashtags: http://www.hashtag.org
Backing up Tweets: http://tweetake.com/
BrandTweet Statistics: http://twitter-friends.com
Schedule updates: http://twuffer.com/
Share pictures: http://www.twitpic.com

Useful Information:
5 Reasons Why You Should Be on Twitter Even If You’re Already on Facebook: http://www.mediabistro.com/alltwitter/5-reasons-why-you-should-be-on-twitter-even-if-youre-already-on-facebook_b3012
5 Steps to Going Viral on Twitter: http://www.copyblogger.com/go-viral-on-twitter/
5 Twitter Metrics Beyond Follower Count: http://www.mediabistro.com/alltwitter/5-twitter-metrics-beyond-follower-count_b4312
5 Ways to Stand Out on Twitter: http://www.mediabistro.com/alltwitter/5-ways-to-stand-out-on-twitter_b2504
14 Tools of Highly Effective Twitter Users: http://hyder.me/social-media/14-tools-of-highly-effective-twitter-users/
Are Twitter Chats Part of Your Social Media Strategy?: http://www.socialmediaexplorer.com/social-media-marketing/twitter-chats/
Are You Extending Your Tweets? Then You’re Missing The Point: http://www.mediabistro.com/alltwitter/are-you-extending-your-tweets-then-youre-missing-the-point_b7659
Documentary about Twitter: http://www.mediabistro.com/alltwitter/a-documentary-about-twitter-staffed-by-twitter-users-and-crowdsourced-on-twitter_b8950
Happy Fifth Birthday, Twitter: http://www.mediabistro.com/alltwitter/happy-fifth-birthday-twitter-congrats-on-your-600k-new-users-who-signed-up-yesterday_b11567
How to Boost Your Google Rank with Twitter: http://oneforty.com/blog/how-to-boost-your-google-rank-with-twitter/
How to Join a Twitter Hashtag Chat: http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650
Radio Shack’s Twitter Campaign: http://www.mediabistro.com/alltwitter/an-anatomy-of-a-great-twitter-campaign-radio-shacks-ifihadsuperpowers-promoted-trend_b93
Secrets to Getting 50,000 Followers on Twitter: http://www.webinknow.com/2011/02/the-secret-to-getting-50000-followers-on-twitter.html
Three Tips for Writing a Killer Twitter Bio to Get Targeted Followers: http://www.mediabistro.com/alltwitter/3-tips-for-writing-a-killer-twitter-bio-to-get-targeted-followers_b133
Top 10 Twitter Tools for WordPress Blogs (2010): http://www.mediabistro.com/alltwitter/top-10-twitter-tools-for-wordpress-blogs_b40
Tweeting Often and On Weekends is More Effective: http://www.readwriteweb.com/biz/2011/03/tweeting-often-and-on-weekends.php
Tweet Volume Influencing Search Position on Google: http://www.socialreflections.com/tweet-volume-influencing-search-position-on-google/
Twitter 101: Why Use Hashtags?: http://www.mediabistro.com/alltwitter/twitter-101-why-use-hashtags_b2571
What to Do (And What Not To Do) If You Regret a Tweet: http://www.mediabistro.com/alltwitter/what-to-do-and-what-not-to-do-if-you-regret-a-tweet_b4327
What Twitter’s Good At, In Light of Google+: http://www.theatlantic.com/technology/archive/2011/07/what-twitters-good-at-in-light-of-google-plus/241791/
What’s In a Name: Twitter Was Almost Called Jitter or Twitch: http://techland.time.com/2011/07/18/whats-in-a-name-twitter-was-almost-called-jitter-or-twitch/
Why Favstar.fm Should Be Part of Your Twitter Strategy: http://www.mediabistro.com/10000words/favstar-fm-twitter-strategy_b3848
Why Google+ Won’t “Kill” Twitter: http://techland.time.com/2011/07/13/why-google-wont-kill-twitter/
Why Some Twitter Hashtags Take Off and Others Fail:
http://www.mediabistro.com/alltwitter/why-some-hashtags-take-off-and-others-fail_b3003
Why You Can’t Ignore Your Twitter Background: http://www.mediabistro.com/alltwitter/why-you-cant-ignore-your-twitter-background_b3414
Why You Need to Create a Tweet Schedule: http://www.mediabistro.com/alltwitter/why-you-need-to-create-a-tweet-schedule-now_b1514

SEO RESOURCES:

Mentioned in class:
Keyword resource: www.trackur.com
Free tools for SEO analysis/marketing on your website: woorank.com, websitegrader.com
Way to see how search engines see your site:
http://www.youtube.com/user/GoogleWebmasterHelp#p/c/B52807846359D2EA

Technical:
Beginners Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo
SEO Basics: http://knol.google.com/k/seo-basics#
Search engine ranking factors: http://www.seomoz.org/article/search-ranking-factors
Keyword investigation: http://adwords.google.com

Useful information:
Building a Monthly SEO Action Plan: http://www.seomoz.org/blog/building-a-monthly-seo-action-plan-whiteboard-friday
Conversion Tweaks: http://www.copyblogger.com/test-and-tweak/
Dirty Little Secrets of Search Engine Optimization: http://www.nytimes.com/2011/02/13/business/13search.html?_r=1
Get Ahead with a Grasp of Semantic Web: http://www.mediabistro.com/articles/cache/a10755.asp
Google’s Cat and Mouse SEO Game: http://www.seobook.com/googles-cat-mouse-seo-game
How Google Makes Its Billions: the 20 Most Expensive AdWords Keyword Categories: http://searchenginewatch.com/article/2095210/How-Google-Makes-Its-Billions-The-20-Most-Expensive-AdWords-Keyword-Categories
How Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
Intelligent Site Structure For SEO: http://yoast.com/site-structure-seo/
Keyword Discovery Tips: http://www.suite101.com/content/keyword-discovery-tips-a126098
New Google Search Algorithm Update Targets Web Spam: http://searchenginewatch.com/article/2170391/New-Google-Search-Algorithm-Update-Targets-Web-Spam
Penguin Analysis: SEO ISn’t Dead But You Need To Act Smarter (And 5 Easy Ways to Do so!): http://www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/
SEO Copywriting: The Five Essentials to Focus On: http://www.copyblogger.com/on-page-seo/
SEO Higher Learning: http://www.huomah.com/Search-Engines/Algorithm-Matters/SEO-Higher-learning.html
Shoestring Budget SEO Tips For Small Businesses: http://www.seobook.com/shoestring-seo
Sitemaps XML format: http://www.sitemaps.org/protocol.php
Tutorial: Web Information Retrieval: http://www.tcnj.edu/~mmmartin/CMSC485/Papers/Google/icde.pdf
Website Optimization: The Art of Making Websites Awesome: http://www.sofionik.com/blog/search-engine-optimization/website-optimization-the-art-of-making-websites-awesome
What Social Signals Do Google and Bing Really Count?: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
5 Easy Ways to Boost SEO: http://socialmediatoday.com/len-ostroff/268803/five-easy-ways-boost-seo
5 Free Tools for Keyword Research: http://www.searchenginejournal.com/5-free-tools-for-competitor-keyword-research/28015/

GOOGLE ANALYTICS RESOURCES:
Google Analytics Lessons: http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1
Google Analytics Web Channel: ttp://www.youtube.com/googleanalytics
Tutorial on Determining Social Media ROI: http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI
Google Analytics & Why You Probably Don’t Need the Rest: http://www.hongkiat.com/blog/google-analytics-why-you-probably-dont-need-the-rest/
Maximizing Visitor Retention with Google Analytics: http://webtoastie.co.uk/maximising-visitor-retention-with-google-analytics/
Web Analytics Demystified: http://www.kaushik.net/avinash/web-analytics-demystified/

YOUTUBE RESOURCES:
How to Embed a YouTube video in a WordPress post: http://weblogs.about.com/od/writingablog/ss/YouTubeWordpres.htm
How to Get Started Marketing on YouTube: http://mashable.com/2011/07/20/how-to-marketing-youtube/#y5Igz0vKJho
How to Market Yourself on YouTube: http://mashable.com/2011/07/20/how-to-marketing-youtube/#y5Igz0vKJho
Partnering with YouTube: http://www.youtube.com/partners
Video Creators: 7 Ways to Make Money on YouTube: http://socialtimes.com/make-money-on-youtube_b38190
(Example:) Cat Rambo on YouTube: http://www.youtube.com/user/CatRambo

PROMOTION RESOURCES:
4 Reasons To Use Contests: http://mashable.com/2011/07/21/contest-marketing/
How to Write a Press Release: http://www.problogger.net/archives/2010/12/12/how-to-write-a-press-release-that-gets-attention/
Getting People to Take Action: http://www.speakingaboutpresenting.com/content/action-presentation/
How Timothy Ferris Hit the Amazon Bestseller List: http://www.mediabistro.com/galleycat/how-timothy-ferriss-hit-the-amazon-bestseller-list_b1944
Social Media Contest and Promotions Best Practices: http://www.convertiv.com/social-media-contest-and-promotions-best-practices/

GENERAL BLOGGING RESOURCES:

Mentioned in class:
How to Start a Blog
Find Images to Use and Reuse with the Creative Commons Search (Yahoo): http://www.ysearchblog.com/2009/05/26/find-images-to-use-and-reuse-with-the-new-creative-commons-filter/
How to Use Content From Other Blogs Without Infringing on Their Copyright http://socialfresh.com/how-to-use-content-from-other-blogs-without-infringing-on-their-copyright/
How to find out who owns a domain: http://www.networksolutions.com/whois/index.jsp
5 Simple Ways to Open Your Blog Post with a Bang: http://www.copyblogger.com/5-simple-ways-to-open-your-blog-post-with-a-bang/
8 Habits of Highly Effective Bloggers: http://www.copyblogger.com/effective-blog-habits/
8 Incredibly Simple Ways to Get More People to Read Your Content: http://www.copyblogger.com/scannable-content/
10 Amazing WordPress Plugins For Flickr: http://speckyboy.com/2008/10/14/10-amazing-wordpress-plugins-for-flickr/
21 Killer Ways to Increase Your Influence Online: http://www.marsdorian.com/2010/10/21-ways-to-increas-your-influence-online/
125 Tips For Building an Irresistible Brand: http://www.copyblogger.com/irresistible-brand/
Essential Blogging Tips: http://www.successfulblogging.com/essential-blogging-tips-from-2010/
Figuring Out Your Niche: http://www.tyroneshum.com/day-1-analyzing-the-viability-of-your-niche-2/
How I Got 6000 RSS Subscribers in 12 Months: http://blog.asmartbear.com/how-i-got-6000-rss-subscribers-in-12-months.html
How to Become a Blogging Superstar: http://www.seomoz.org/blog/how-to-become-a-blogging-superstar
How to Embed Practically Anything on Your Blog: http://mashable.com/2011/06/05/embedly-how-to/?WT.mc_id=obnetwork
How to Run a Newspaper Using WordPress and Google Docs: http://www.mediabistro.com/10000words/how-to-run-a-news-site-and-newspaper-using-wordpress-and-google-docs_b4781
Man’s Head Explodes in Barber’s Chair: http://www.copyblogger.com/smart-people-headlines/
Mobile Design: Websites vs. Apps: http://contentini.com/web-content-strategy-sites-vs-apps/
Start With a Question: How to Write a Blog Post that Engages Your Readers: http://thebookconnectionccm.blogspot.com/2011/01/guest-blogger-madeleine-drake-author-of.html
Starting a Blog From Scratch: One Blogger’s Tale: http://www.mediabistro.com/10000words/starting-a-blog-from-scratch-one-bloggers-tale_b2462
The Truth About Blog-to-Book Deals: http://www.mediabistro.com/articles/cache/a10830.asp
Write Epic Shit: http://thinktraffic.net/write-epic-shit
Where To Find Original, Local Stories Online: http://www.mediabistro.com/10000words/where-to-find-original-local-story-ideas-online_b4352

Places to Find Blogging and Social Networking News:

All Facebook – http://www.allfacebook.com/
All Twitter – http://www.mediabistro.com/alltwitter/
Blogging Pro – http://www.bloggingpro.com/
Daily SEO Blog – http://www.seomoz.org/blog
Mashable – http://mashable.com/social-media/
Search Engine Watch – http://searchenginewatch.com/
Social Times – http://socialtimes.com/
Techcrunch – http://techcrunch.com/social/
Techmeme ““ http://www.techmeme.com
WordPress News – http://wordpress.org/news/
WordPress Planet –http://planet.wordpress.org/
Cat’s links – http://www.delicious.com/Catrambo/blogclass

...

And So March Begins

Cover for the fantasy novel Beasts of Tabat,
Cover for Beasts of Tabat, first volume in the Tabat Quartet.
Things are cranking away as we get ready for the book release. Here’s the cover – the typo that some of you will notice has been addressed. 😉

The book will be available at Emerald City Comicon — find me there at one of my panels, or stop by the Wordfire Press table, which is where I’ll be hanging out when not stalking John Barrowman.

Those panels will be:

Friday, March 27: Fueling Creativity: Sci-Fi and Fantasy Authors on Ideas
Room: Hall B (WSCC 602-603)
Time: 3:30PM – 4:20PM
Moderator: David Hulton

Guest(s): Cat Rambo, Greg Bear, Ramez Naam, Jason M. Hough, Myke Cole
Authors often dread the interview question “where did you get the idea for this book?” because the answer is never simple. There’s rarely a single moment where an entire plot or world comes to mind. This panel is an exploration of why that’s such a difficult question to answer. Our panel of novelists will discuss the many ways they find inspiration for their work. In addition, they’ll talk about the wonderful and often strange ways an idea will find its way into a novel.

Sunday, March 29: Infinite Diversity in Infinite Combinations
Room: Hall B (WSCC 602-603)
Time: 10:30AM – 11:20AM
Moderator: Anna Alexander

Guest(s): Cat Rambo, Garth Reasby
Diversity in entertainment is both vital and challenging. This panel of novelists will cover how to effectively write compelling characters who are different than you and how to deal with critics of who you are versus your work. Panelists include Anna Alexander, Jamie Ford, Cat Rambo, Aaron Duran, J.R. Terrel, Garth Reasby, and Sarah Remy.

I’ll also be appearing at ICFA March 18-22, and will be leading an informational meeting about SFWA there.

Plenty of stuff is lined up for the blog over the next two months, including:

  • Several giveaways
  • Lots of guest posts, including experts talking about writing for games and comic books, how to write more than one series at the same time, food and fantasy, writing collaboratively, and more!
  • Pieces of original fiction related to the book
  • Essays on the writers that influenced the book
  • Links to appearances elsewhere
  • Snippets from the sequel, Hearts of Tabat

I will not be teaching or taking on any new editing projects in March; I will be mailing out soon about April and May classes.

#sfwapro

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