Five Ways
Subscribe to my newsletter and get a free story!
Share this:

Guest Post: Diane Morrison Discusses Crowdpublishing

Everyone says that indie publishing is the wave of the future. Avoiding gatekeepers, who are often prejudiced against particular ideas or demographics, and putting your work out there to see if it will sink or swim on its own, puts the power (and the money) back in the hands of the writers. I had an unusual idea and format that I realized would have difficulty finding a home because of its experimental nature, so I though I would give it a try.

Here’s the problem: It’s not free.

Amazon and others try to make you believe it’s free, but only if you want to give away a significant royalty chunk, and only if you don’t hire an editor (bad,) don’t hire a cover designer (worse,) don’t hire a formatter (fine if you have lots of time on your hands and are handy with computer programs; awful if not,) and don’t do any marketing or ever buy a copy to sell to your friends or at cons. If you do decide to go for it without any resources, people will dismiss your cover as tacky, your prose as terrible, and no one is ever going to see it in the sea of newly available titles anyway.

Not to mention there’s still the whiff of vanity publishing about it, so no matter how good you are, or how well you do, some people will never take you seriously.

If you want to succeed at indie publishing, you have to be seen in the vast herd of new titles appearing every day. It takes money. That’s fine if you can afford it, but I found it daunting. So I asked myself, “How can I publish a book without defeating the purpose? How can I find capital that doesn’t eliminate my bottom line?”

I launched a Kickstarter to bring my Wyrd West stories to print. I budgeted for cover design, formatting, editing, marketing and stock purchase. And I asked my readers to contribute.

The response was better than I could have hoped. The Kickstarter was successful. The end result was a beautiful, professional book I had every right to be proud of, many of which were going directly to the readers that funded them.

But can this said to be truly self-published? I don’t think it can. This is a new way of doing things, in which readers choose to fund what they want to read. It puts the power directly in their hands. As it should be.

Even the backing of the Big 5 doesn’t guarantee a book’s success. It has to find an audience. It has to have resonance with the people who read it. Readers aren’t going to fund bad ideas, and if you’re a bad writer, they’re not going to support you more than once. So rather than being vetted by small groups of people on the top of a big pyramid of status and business acumen, Crowdpublished projects are vetted directly by the public.

As a writer, here’s a look at the differences I’ve found between being traditionally, independently, or Crowdpublished:

Traditional Publishing

Indie Publishing

Crowdpublishing

Getting the Book Published in the First Place

You may not be able to get a publisher interested. Chances are you will have a long wait. If you try something that’s too far outside of the mainstream in subject or presentation, don’t count on it. The publisher covers all publishing expenses and pays you a royalty.

You can get the book published whenever you want. You are entirely responsible for expenses & getting people to read it. On the other hand, you get to keep a larger share of the royalty.

If your audience will sustain your idea, you can publish the book whenever you want, and you know they, at least, will read it. Chances are they’ll get their friends to read it too, because they wouldn’t have invested if they didn’t think it was a good idea. If you’ve budgeted correctly, the expenses of printing some of your books, at any rate, will be covered. You receive indie royalties.

Editing

A professional editor who works for the publishing house will be provided to edit for you. Sometimes this leads to personality conflicts, but ultimately, it is the editor’s job to make your book into a marketable product, and that’s what they’re going to try to do.

There are good editors and bad editors out there in the indie world, and you have to pay one. Some charge very good rates, others higher ones. Unless you’re dealing with a professional service with multiple editors, rate doesn’t necessarily indicate quality. However, most writers have no idea what makes a good editor, and it’s not just whether they can copyedit your spelling mistakes. A good editor will also be trying to make your book into a marketable product. That means they have to know what that looks like, and in my experience, the vast majority of indie editors haven’t a clue.

You have all the innate disadvantages of indie editing, except that you can budget for that in your crowdfunder, so you can spring for the professional firm or someone you trust right away.

Cover Design

Your publisher decides on the cover, but will pay artists & designers to make it for you.

You have the final say over the cover, but either you have to figure out Cover Design 101 or pay someone to do it well.

You have the final say over the cover, but your readers cover the expense of creating it.

Creative Control

Your publisher has the final word on what will & will not go in the book.

You have complete creative control.

You have creative control ““ provided your readers will support your idea.

Marketing & Promotion

Your publisher expects you to do more of this than they used to, but they will still do a lot of it for you. They’ll market to bookstores and contact radio shows and podcasts. You will still be expected to use your own platform (especially online) to market, and you’ll probably still have to pay for your own book tour. They will decide much of how you and your book should be presented to the public.

You are entirely responsible for the way you market yourself and your book. You’re also entirely responsible for the expenses. You probably don’t know as much about doing it as a professional publicist does, so there will be a lot of trial and error. Often, some of the places you’d like to promote to won’t talk to you because you don’t have a publisher’s clout.

You still have many of the inherent problems of indie marketing. The exceptions are a) you are NOT entirely responsible for expenses (you can budget for that,) and b) a crowdfunding outlet is already a marketing platform. If you succeed at your goal, some shows who wouldn’t have talked to you as an indie will, because it’s a heartwarming success story and it’s apparent you do have an audience.

I realize that Crowdpublishing is a bit like being PBS instead of MSNBC. You know that you have an audience. Although it might not be as easy for you to reach them as it is for corporations, that audience is dedicated enough to supporting your work that they are willing to ante up, sight-unseen. It’s “Funded in part by readers like you.”

It’s a godsend for SFF story markets. Many respected pro- and semi-pro markets use the Crowdpublishing model, including Clarkesworld, Uncanny, Strange Horizons, the entire EscapePod family, Third Flatiron, and more. And most SFF writers I know use the Crowdpublishing model, at least as far as setting up a Patreon, whether they’re just starting out or just shy of the New York Times bestseller list. I think this should be a point of pride.

I don’t believe that indie-publishing deserves its “lesser” reputation, because garbage gets published in all fields, and a big imprint is by no means a guarantee of quality. But I think when we’re asked if our project was self-published, we should smile and say, “No, it was Crowdpublished.” I think it’s a selling point.

I believe that any path a writer takes to success is a good one. Some people are really successful in the traditional or indie-publishing models, and regardless of which path they’ve taken, it’s hard. These are accomplishments worth taking pride in. But I think we should start thinking of Crowdpublishing as a third path within the literary market. There’s traditional publishing, and indie-publishing, and Crowdpublishing.

If you’re a writer who produces your own books, or a magazine editor, and you have a Kickstarter, GoFundMe or Patreon for the purpose, your work isn’t indie-published; it’s Crowdpublished. It’s not self-funded, or funded by shareholders; it’s funded by the public. And I think we should start talking about it that way.

Diane Morrison in an emerging neo-pro writer who just successfully ran a Kickstarter to publish her book, Once Upon a Time in the Wyrd West, available this month. She’s also appearing in Third Flatiron’s Terra! Tara! Terror!. This fall she will be offering a class through the Rambo Academy on finding time to write when you have none. Under her pen name Sable Aradia, she is a traditionally-published non-fiction author and blogger. She lives in Vernon, BC, Canada and she manages the SFWA YouTube channel. Right now, she’s doing a giveaway to support her Patreon membership drive. You can catch her on Twitter as @SableAradia, which means she’s not writing when she should be.

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines.

This was a guest blog post.
Interested in blogging here?

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines.

Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
  • A recipe or description of a meal from your upcoming book
  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
  • Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
  • F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. ???? Send 2-3 possible topics along with information about what you’re promoting and its timeline.

Show more

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Fiction in Your Mailbox Each Month

Want access to a lively community of writers and readers, free writing classes, co-working sessions, special speakers, weekly writing games, random pictures and MORE for as little as $2? Check out Cat’s Patreon campaign.

Want to get some new fiction? Support my Patreon campaign.
Want to get some new fiction? Support my Patreon campaign.

 

"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

You may also like...

Guest Post: "We Get By with a Little Help from Our..." by Vincent Scott

So, love’s great, right? All types. It’s a fascinating quirk of brain chemistry that leaves us caring about each other so much we’ll sacrifice resources and fight against oppression for someone else’s wellbeing. Spending time with people you love is, to my mind, what life is all about. I just want to preface this with that little disclaimer, so nobody feels like I’m attacking love or romance.

Let’s talk about how we often centralize romance in fiction, how friendships get short shrift, and how the romance that we get is usually pretty one dimensional. First, let me own a bias. I’m asexual and aromantic. If you’re not familiar, that means I don’t experience sexual or romantic attraction. Platonic love is my everything. So, romance and sex don’t usually top the list of priorities for me in any storytelling context. That said, from a distance, I’m all for it. Unfortunately, fiction has gotten into some bad habits when it comes to dealing with friendships and romantic relationships.

Friendships are rarely given the focus they deserve. They are one of the most common types of relationships people have in their lives, and yet rarely do they get any nuance. In most fiction, friends are just there. They’re taken for granted. A friend is a person you talk to about your dating angst. It’s not uncommon in a lot of fiction for the entirety of two people’s platonic relationship to consist of them talking about their paramours. I’m not saying friends don’t do that with each other, but is that everything you do with your friends? In reality, friendships have just as much drama and excitement as romantic relationships. There is a moment when two people become friends, and it’s an exciting and fraught moment filled with insecurity, hope, and intrigue. There are events that cause those relationships to deepen, and tragically sometimes friendships end, and those endings can be heartbreaking.

Meanwhile the general lack of focus on platonic connection undercuts romantic relationships. Healthy romantic relationships have a platonic component. The old cliché is two people don’t get along, but it secretly means they like each other. In every longstanding romantic relationship I’ve ever encountered, the people involved liked one another. They had common interests. Two people have to be something when they’re not in the throes of sexual ecstasy or performing grand romantic gestures. Most of us are going to spend the lion’s share of our time together in sweatpants farting into the couch cushions, a set of circumstances that is far from the pinnacle of grand romance.

Sometime when you’re reading a romance novel, a story with romantic subplot, or watching a movie or television show that falls into the trope “two good looking people alone in a room: they’ve got to get together,” ask yourself, “Do these two actually have anything in common?” To be clear, I’m not saying everything in common. Great friendships are often defined by the differences between people, but amidst the differences there have to be points of commonality.

Cover of THE HEREAFTER BYTES: A FUNNY SCI-FI NOVEL by Vincent ScottSo, why does this happen? The honest answer: it’s easy tension. Two good looking people, they don’t get along, but they’re so good looking. How could they not be interested in each other? It’s plausible they would date, then their totally incompatible personalities give writers a deep well of conflict and drama to draw from. And frankly, that’s okay. Who among us hasn’t leaned into a trope or two? Let those who have no ink on their fingers throw the first pen. However, it does become a problem when it’s done so ubiquitously that it starts to influence people’s conception of real-world relationships.

Here’s the thing: fiction matters. It has real-world implications. Fiction without diversity normalizes a segregated world. Fiction with diversity challenges the status quo. Fiction rife with fundamentally incompatible romantic relationships makes fraught, tense, and incompatible romantic relationships seem normal. Meanwhile, when we treat friendships like they’re set dressing, we end up with a society where nobody puts the time and effort into maintaining friendships that they deserve.

So, what’s to be done? Well, next time you’re writing a romantic relationship, ask yourself, “What do these two do when they’re just hanging out?” In the space between grand romantic gestures and passionate lovemaking, who are they to each other? Do they like the same movies? Maybe they both like to cook. Maybe they’re big board game nerds. That doesn’t mean you can’t have the grand romantic gestures and the passionate lovemaking; just add the platonic love as well.

Next time you’re writing a friendship, ask yourself, “What holds these two together as friends?” There must have been moments in the past when they could have drifted apart. Why didn’t they? What do they see in each other that the myriad other people they’ve met in their lives didn’t quite appreciate? Who is this friend to your protagonist besides a useful literary device to move the plot along or an excuse to explicitly state some romantic subtext?

I’m not trying to lay all the problems of the world at fiction’s feet. There are a lot of forces in our society that diminish the significance of friendship and promote the idea that every problem in life can be solved by getting a date. But all too often, fiction isn’t helping. It’s not that hard to add that extra bit of nuance to relationships. There are good stories to be told that center friendships, even if they include romance. Superficial romantic relationships, with drama built on cheap interpersonal tension, are lazy. Spend a few moments thinking about your best friend. Think about how they make you feel. I’ll bet it’s a love story for the ages.


Vincent Scott HeadshotBIO: Vincent Scott is a comedy science fiction writer and green tea… well, addict is a strong word, let’s say enthusiast. His new novel The Hereafter Bytes is being launched via Kickstarter to raise funds for a full release later in 2020. The campaign runs from March 11th to April 1st, 2020 and can be found here.

You can connect with Vincent at twitter.com/writeitowldown.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

...

Guest Post - Knives Out: A MICE Case Study by Ziv Wities

Rian Johnson’s superb Knives Out has stabbed its way into our hearts and minds. It’s not often that a screenplay so expertly crafted makes this kind of a splash. So, let’s use Knives Out to learn about MICE⁠“”a handy approach to story focus and structure, incredibly useful for writers and re-writers. And as we go, we’ll use MICE to examine some aspects of Knives Out‘s intriguing construction.

The MICE Quotient, developed by Orson Scott Card, observes that there are different kinds of reader tension or investment in a story.[1] MICE suggests four typical kinds of reader investment that a story can court:

  • Milieu: “Look, an interesting setting; let’s explore it!”
    g. touring strange sights; immersion in a particular period or culture.
  • Idea: “Look, a perplexing question or concept to puzzle over!”
    g. solving a mystery; following the consequences of an SF-nal premise.
  • Character: “Look, internal conflict!”
    g. the hero overcoming their flaws, or questioning their role in life.
  • Event: “Look, external conflict!”
    g. facing looming danger or a powerful foe; resolving a battle or a contest.

This is a rudimentary introduction to MICE’s elements, but in this piece, rudimentary is enough. Enough to understand that there is a selection of elements, of “kinds of tension” a writer can craft. With that, we’ll demonstrate MICE in action. We’ll see how to use MICE to interrogate a story, figuring out where its focus is, what kind of tension it’s building, and what makes it tick.

Knives Out, whose structure and focus are a fantastic mix of the conventional and the surprising, is the perfect case study. This piece assumes you’ve seen the film; spoilers ahoy![2]

Let’s Practice

Here’s our question: What kind of story is Knives Out?
Obviously, every story has many elements. But which feels most central? Is this story exploring a Milieu; investigating an Idea; following a Character’s development; or struggling against a threatening Event?

Seems easy enough: it’s a murder mystery. It begins by asking “Who killed Harlan Thrombey,” explores that question, and ends when it’s answered. The very model of an Idea focus.

But there’s something unusual going on; something more nuanced. The first act””let’s mark the first “act” as being everything up to the big twist””the first act, sure, is classic Idea. But that act ends with a vivid conclusion, revealing Marta as the tragic culprit.

And then we move into the second act. Where suddenly, we’re not following a murder investigation.

Instead, we’re following the ostensible murderer.

What kind of story does that give us?

Let’s see how we use MICE to answer that.

Identifying Focus

One way to tease a MICE focus out of a story is to ask what kind of buttons it’s pushing. What kind of promises is it making? What is it signaling as “the interesting part”?

Character relaxing smugly in a chair as he observes investigation.For example, Act I, with its Idea focus, is all about questions. Not only the big question of who the murderer is⁠“”it builds up lots of little questions that keep us curious. Who’s the stranger sitting in on witness interviews? Did all three of you show up at the same time? Who hired Benoit Blanc?

Many of these little questions earn an immediate answer, which helps us feel we’re constantly discovering new and significant information.

But Act II isn’t about questions; not at all. It goes out of its way to avoid them. For example, Marta doesn’t care who is blackmailing her; only how she’ll get out of it. Likewise, “What’s in Harlan’s will?” has a startling answer””but the question is initially coached as a dull one, “a community theater performance of a tax return,” Blanc predicts. It’s the family bickering that looks like the interesting bit.

Act II doesn’t lack for critical clues towards the real murderer. But there’s not a single moment that’s framed as a discovery, as progress with the case, as a question being asked or answered.

All right, then. If Act II isn’t playing on our curiosity, what is it playing on? Let’s look at those same scenes and ask what is presented as the compelling part.

Family pressing in around Marta as she tries to escape into a car.Where is our attention in the will-reading scene? It’s on the family’s intense, simmering animosity. How they all detest Ransom; how none of them can sit in the same room together. And then, when the will is revealed, all that anger and rage turns full force””on Marta.

Where is our attention for the blackmail note? It arrives when Marta is beset on all sides; Walter’s threatened her mother and Blanc is looking for her. As soon as she and Ransom have read the note, we cut to the torched, smoking crime lab. This blackmailer is ruthless.

Underneath lab report handwritten message reads "I know what you did."So the stress is on the danger to Marta, mounting higher and higher. Marta’s choice is to obey the instructions. Protecting herself is what’s important now, to Marta and to the story.

So we see that what drives Act II is threats, danger, uncertain outcomes. Will Marta be caught? Will she be exposed? Will she be bullied or guilted out of Harlan’s inheritance?

It’s an act full of external threats to Marta, and all the tension is on how they’re going to be resolved. That pegs Act II’s driving force as being Event.

Stark Separation

Most stories have multiple threads, of multiple MICE types””but usually, they’re intertwined, woven together. Knives Out does something different: it distinguishes between them, sometimes to startling extremes. One reason Knives Out makes a great case study is that it sets its Idea and Event threads cleanly side by side for comparison.

Act I was full of interrogations; questions being asked and answered. Act II introduces Ransom, in exactly the same situation. But this time, when the Lieutenant says, “We’d like to ask you a few questions⁠“””, Ransom blows right past him. Or, when Blanc thinks Greatnana has a piece of the puzzle, he doesn’t have any questions for her. He doesn’t know what to ask. He doesn’t have a line of inquiry. What a difference from Act I!

And you’ll find that threats, danger, uncertain outcomes””the bread and butter of an Event thread””are as absent from Act I as questions are absent from Act II. None of the tension is the “success or failure” variety; there is no moment of “I hope this works.” Act I offers no stakes, no consequences to finding the murderer or letting him escape; nothing beyond the promise of a complex, satisfying puzzle.

Harlan with his hand over Marta's mouth, keeping her from revealing her ostensible crime.Even where you’d expect that a sense of danger would be absolutely necessary, it’s not there. Marta’s entire motive in following Harlan’s plan is the threat to her mother, yet she’s not the one who realizes it, who feels threatened. It’s Harlan who puts that together, while Marta gapes at him. That, right there, is the difference between “Marta’s mother could be deported” serving the story as an imminent threat, vs. as the answer to a question.

MICE as a Lens

Once you have a sense of your various MICE threads, you can use them to understand your own story better. Here are some questions MICE can help you ask and answer:

What’s my beginning? What’s my end? Each MICE type makes a different kind of promise to the reader. A thread begins when a promise is made, and ends when it’s paid off.

Marta shocked and crying after Harlan has killed himself.For an Idea story, the promise is a question; the payoff is its answer. Sure enough, Knives Out opens on a dead body, and ends with the culprit revealed. Even Act I, though, feels complete: it, too, ends with an answer, and a very definitive one. When Marta sees Harlan slitting his own throat, that’s the moment where the question has been firmly and completely answered””at least in Marta’s own mind.

Close-up of cracked phone dialing 911.For an Event story, the promise is a situation of crisis; the payoff is how that crisis is resolved. Act II’s crisis is “Will Marta manage to avoid detection,” and that thread’s start is Marta trying, really really hard, to destroy the evidence without being caught. Where does it end? When we resolve the tension: when Marta stops trying; when she accepts defeat. When she decides to dial 911 rather than let Fran die, that’s Marta hitting her limit. Discovering that limit is the conclusion of this story thread.

How do I increase tension? Each kind of tension needs to be handled, and heightened, in its own particular way.

An Idea thread’s focus is a fascinating puzzle. So, increase tension by demonstrating how interesting, complex, and rewarding the puzzle is. Knives Out plays up complexity by introducing a family full of lies and intrigue; and shows it Does Puzzles Good by asking, and then solving, some small ones along the way.

In an Event thread, the focus is external conflict. So here, demonstrate how dangerous and overwhelming the threat is, and tease any potential reward. Act II keeps showing us new ways that Marta’s in great danger, but also her realization that she might become safer than ever before.

How do I introduce something important? If you want readers to care about something new, it’s easiest to connect it to something they already care about.

In an Idea thread, that means being relevant to the driving question. The family members are interesting because they’re suspects. Some of Marta’s earliest introduction is as a living investigation aid; someone who knows all the secrets and can’t lie.

In an Event thread, anything that can make the conflict go better or worse is automatically interesting. Consider Ransom, who fans the flames of the family infighting, and then swoops in to save Marta from an immediate threat. We’re interested in him not for answers, but for how he affects Marta’s situation; as a mover and shaker in the Event thread.

Conclusion

We’ve seen the clearest structural threads in Knives Out. (If you’re curious for the rest, the film has Milieu and Character threads as well. Identifying those is an excellent exercise”¦)

Hopefully, I’ve demonstrated how to use MICE to find those threads, and gain insight into them.

Don’t think of MICE like a Sorting Hat, squeezing any story into four arbitrary boxes. Remember the goal we’ve seen here: understanding what makes your particular story tick; how your story pulls readers forward, and how it pays off its promises. MICE gives you a stepping-stone to those big questions””an easy question first, to get you in the right ballpark.

Usually, you can take it from there.


All screencaptures by KissThemGoodbye.Net.

[1] MICE is detailed in Card’s writing books, How To Write Science Fiction & Fantasy and Characters and Viewpoint.
Here is a good summary, hosted by The Gunn Center for the Study of Science Fiction.

[2] For reference, the full script, via Deadline.


Selfie of Ziv Wities on a path through a forest.BIO: Ziv Wities is a short-fiction evangelist, a devoted beta-reader, and an Assistant Editor at Diabolical Plots. If you enjoyed this piece, Ziv’s website collects a selection of writing Q&A and his expert overanalyses of Too Like The Lightning and Star Trek: Discovery. He tweets, vaguely, as @QuiteVague.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

...

Skip to content