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For Writers: 5 Quick Ways to Increase Your Blog's Discoverability

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Teaser: Another Excerpt from A New Board is Elected at Villa Encantada

Picture of a stone lantern.Here’s another chunk from “A New Board is Elected at Villa Encantada,” (working title) a darkly humorous story about a very odd condo complex that I’ve written several stories about already. It’s been fun filling out the complex’s roster a little in this story, and I’m going back to revise one of the unpublished ones with some of these details. Like the talking cacti.

Even the cacti garden was talking about the assessment. I usually don’t visit down there, in the little rock garden near the lake. For one thing all of the cacti like to talk at once. They ramble and they repeat and they are altogether too fond of puns. Not for the first time, I wondered what exactly the magician who had created them had had in mind. Had it really been a dozen cranky plants, whose extreme longevity led them to be highly opinionated about everything?

There are twelve cacti altogether, eleven in pots and one who has chosen to plant itself and grow. The eleven in pots have opted for mobility over size. They were fond of making Rumpelstiltskin wheel them about the complex in order to enjoy the sun and fresh air.

Each was distinctive, both in personality and appearance. They had names, which usually mattered only to each other. I had mentally bestowed nicknames on them: Bombast, Furor, Humblepie, Obscuro, Smarmy, Weasel, Johnny Nonsense, Earnest, Hairyfoot, Splainer, and the unpotted Old Dignity, a massive saguaro towering a good fifteen feet over its much shorter, hideously root bound, compatriots.

Bombast said, “It’s a cabal! They’ve been waiting to seize power for years now, and rob our reserves, turn us over to some real estate agent so the complex can be demolished for a high rise.”

Furor said, “Don’t be ridiculous. They’re not organized enough to be a cabal. And this place isn’t zoned for high-rises.” It added, its tone dark, “No, what they have in store for us is much, much worse.”

“How can they hope to understand the history of the complex?” demanded Hairyfoot. “Most of them haven’t even been here a decade.”

I considered them. The complex was odd at the best of times. It was a refuge, a complex that didn’t mind people who were outside the ordinary. That led to a population that was more mixed than most, including the denizens of this garden.

Earnest said to me, “Did you give your proxy to someone to vote?”

I shook my head and fled.

Rumpelstiltskin was by the dumpster, sorting out recyclables. He looked wretched and smudgy as an old sheet of newsprint. As I passed, he looked up, and said, hopefully, “What’s my name?”

“Not today,” I said. “You won’t escape today.”

I felt guilty at the look on his face, and the situation made me itch, but it’s been so hard to find a maintenance man here that I could understand why they had done it. Sometimes when you find good help, you have to rely on the laws of magic to keep them from leaving. Unscrupulous? Yes, undoubtedly. But the needs of the many outweigh those of the few. Or the one, in his case.

If you want to read the rest of the story, you can get it, along with at least six other stories, at the end of July by signing up to sponsor me in the Clarion West Write-a-thon. Even a small donation entitles you to the stories, so please do sign up!

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Acquainted With the Night

Rain sleets down like multicolored metal needles to splatter against the chill, neon-lit street’s surface. The light gutters across the wet surface of his black plastic rain poncho, picking out abstract tattoos.

Somewhere in the night, he knows there is darkness brewing.

The mask fits loosely on his face under the rain poncho’s shroud. Some people look at him as they go past in the rain, but their eyes skitter away, seeing him faceless in the dark.

At one point the mask was crimson, and golden wind vortexes, bright as daylight, rode his face on either side, framing his power, his strength.

Far away he hears a shout. He pauses to listen, but it does not come again, and he is not sure of the direction. Cars hiss past in a spray of sparkling, heavy, wet mist, and touch the surface of his jacket with beaded jewels.

He tugs at his dark grey face covering, pulling it into place. Rain has seeped in through the eyeholes and walks along his face like the memory of tears.

Is he crying or is it the rain? The question seems overwrought, and he feels himself slipping into one of those dark, cinematic moods, where he sees everything from the outside. It’s starting again, the loop of film that is his life.

#
Scene 1: The Origin

He was an ordinary boy in an extraordinary place, he tells himself. Working in Miracle Labs, he was a go-fer, fetching coffee and sandwiches for the scientists in their bright white lab coats. Everyone was so pleasant, so marvelously cheerful! He whistled on his way to work every morning.

As time passed, though, he became aware of undercurrents. Doctor Octo hated Doctor Sept, and they both vied for the attention of receptionist Wye. Who was worth vying for, he admitted to himself, but he knew that he, pimple-faced and adolescent gangly, wouldn’t have a chance with her. Most of the scientific in-fighting, though, had to do with who published what where. Most of them worked hard at publishing, and conducted their research with scrupulous but eager abandon.

It was easy for someone like himself to pick up some extra cash acting as a guinea pig. It paid well, and his mother.s birthday was coming up. Sept was working on a military project, augmented strength, while Octo was working on a similar project, increased speed.

Tuesdays and Thursdays he sat in Sept’s lab, squeezing grip-meters, while on Mondays and Wednesdays, he used a mouse to click colored shapes on a computer screen. He swore to both of them that no one else was interfering with his physical structure, and they both were horrified but intrigued when their experiments collided, geometrically increasing both strength and speed as though cross-multiplying.

Military types swarmed the labs, smoking jovial cigars while the scientists ran him through test after test with suppressed jubilation, which faded into pretense as every other test subject underwent both treatments to find themselves no stronger or faster than before.

He was their golden boy at first, and even Wye unbent in his direction, admitting she wouldn’t mind a cup of coffee, which led to one thing, then another, then him offering in-home demos of what it was like to bang a genuine superhuman. But more test subjects came and went in failed succession. The doctors became less fond of him as the military soured.

He lost his job at the laboratory, although no one ever really gave him a straight answer as to why.

So he became a superhero, which seemed like a viable option at the time.

#
Part 2: The Career
He got an agent who he.d seen on early morning TV, representative to a group known as the Weather Team. He took the name Captain Hurricane, superspeed and strength qualifying him, he figured.

It was never clear how many superheroes Alan Mix had in his stable. Although his Variety piece when Captain Hurricane joined him said seven, two of those, Ebon Lightning and el Invierno, were sometimes there, sometimes not, due to other gigs with the world of superhero wrestling.

They offered to cut their fellow heroes in on the deal.

“Sweet money and not that hard,” Ebon Lighting urged three of the others, Sunshine Princess, Tsu-nami, and Captain Hurricane. Sunshine Princess did try it, as he recalled, but did not do well in a match against the Hunktress.

Women liked him. What.s not to like about strength and charisma? They liked his gee-whillikers good looks.

He was a little bit in love with Sunshine Princess at one point when he was depressed, but the woman that he would go to his grave loving was another of the Weather Team, Waterlily Elegance, an enormous-haired alien, cerulean-eyed with pumpkin-colored skin from beyond Betelgeuse.

She did not return the affection, though. The mate waiting for her, after she had spent a year in their world, was an enormous purple flower, forever stationary, who floated on a lake of violet emulsion on her home planet.

When she returned home to engage in the mating ritual that would lead to her explosion in a rain of seeds, he spent three nights running in a bar with Sunshine Princess. Each night they staggered home to his apartment and made clumsy love in his unwashed bed. On the third morning he woke up to find her making eggs and coffee in the tiny kitchen.

He drank the coffee in a sullen silence which ate away like acid at her happiness, making it more and more brittle as she moved around cleaning the small space, wiping at the counters with a lemon colored sponge.

“Sit down, for the love of God,” he finally snarled, and she sat, pouring herself coffee and sweetening it with lavish spoonfuls.

“Is everything okay, babydoll?” she cooed, and he could tell she was latching on, sinking in the hooks that would drag him into married life and an eternity of lemon sponges.

“I’m not your babydoll,” he told her startled face. “Not your gumdrop, not your honeybunch, not anything. You were convenient, that’s all, Eleanor.”

She went white as she stood, swaying, and then stiffened herself and marched out to collect her things. She wrapped the yellow cape around herself, sodden still from the previous night’s rain and clinging in damp folds to her skin. He caught a glimpse of her eyes, which were enormous and bruised dark.

That night he patrolled Central Park, and beat three muggers so savagely that they could not walk.

#
Part 3: The Announcement
Three months later when she came to see him about the pregnancy, he already had felt it in his heart. He pushed money in her hand and then pushed her away, physically, a hard shove that sent her sprawling. He turned his back and walked away.

He’d gotten a photogram that morning from Waterlily Elegance. She stood by the shore of the violet lake, one slender hand cupped around her swelling body, ripe with the offspring that would kill her. He wondered what it would look like . would the seeds explode outward, scattering her flesh, leaving scraps of squash color to dry and brittle on the ground? He asked around, asked Silver Spring, the other alien on the Weather Team, but Spring ignored him in a way that screamed impoliteness. Realizing he was violating some taboo, he dropped the subject with reluctant haste.

#
Part 4: The Arrival
He met his daughter first when she was four, hair like cotton-candy floss, colored with pale light. She had inherited powers from both of them, although he could sense she would never be as strong, as fast, as him. From her mother, she had taken the trick of fostering light beneath her skin, letting it go in pulsations of brightness. He called her his Firefly.

He took her every Saturday: to the zoo, to the harbor, to the botanical gardens, to the sculpture garden, to the play ground, to the grocery store, to the laundromat.

They had a year of such meetings before she vanished.

Someone took her out the window, the thirteenth story window that she looked out of each night, her small luminous moon face pressed up against the clear surface. They melted through the glass as though it was water and abducted her in silence.

He nearly died when the police showed him the film, which they said was selling well in underground circles. Although she wore a mask, he recognized the flashes of light that trembled on her naked skin. The men with her wore masks too. They said it was a snuff film, and would not show him more than the moment he needed to identify her. The corpse was never found.

He never found the men either, though he has spent a decade looking. Princess Sunshine committed suicide, and most of the Weather Team is gone. He had to leave it after three years and the fourth scandal of a criminal killed in the course of apprehension. In another decade one of Waterlily Elegance’s children might come back to this planet and perhaps join a new superhero group. He knew that twenty two had survived her death. Their names blended together for him: Casual Horizon, Immaculate Bliss, Serenity of Spite…

Sometimes he wrote to her mate and received in return graceful thought-grams, blended nuances of mental energy and sensation that conveyed regret and well wishes and never spoke of her.

#
And now, the loop complete for another hour, he steps forward again into the darkness. The mask he wears is a duplicate of one from the film . he has no wish to explore why he chose it.

But every night it’s the same, his mask looming down over the fallen form of the mugger, the purse snatcher, the rapist, the suspected harasser, the suspicious stranger out late at night as he kicks and slaps at them, superhuman strength making bruises bloom like light flashes on their skin. Tonight, jewels of light will glitter on their unturned, blank face, and he will feel the blood hot within himself, boiling hot and mammal, unlike the rain.s cool and vegetative touch.

(This story originally appeared in the online publication, FERAL FICTION, in 2004.)

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