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Guest Post: Jeffrey A. Carver on How I Ventured into Audiobooks and Lost My Shirt"”or Maybe Found It

Audiobooks are the current gold rush in publishing””or so they say, and you know “they” always know what they’re talking about. If you don’t get on the audiobook wagon, you are sure to lose out.

That might or might not be true. But one thing that is true, without a doubt, is that listening to a book narrated aloud is an experience unlike that of silently reading text. An audiobook can make or break a book for the listener. In the hands of a poor narrator, any book can be crushed. But in the hands of a skilled narrator, even humdrum text can take flight, and sparkling text can soar. The latter is an experience you might want to serve up to your readers. But if your publisher isn’t doing it, or you’re an indie writer and are your own publisher (I’ve been in both positions), how do you make it happen?

Cover of THE REEFS OF TIME.I’ve spent much of the last year getting some of my best work into audiobook, and I won’t kid you””it’s not easy. But you can do it. The landscape of audio publishing has changed quite a bit in the dozen or so years since my agent placed nine of my books with Audible, the 400-pound gorilla in the business. For that process, I didn’t have much to do beyond providing the text, except offer pronunciation guidance to the (Audible-chosen) narrators who asked. What I got from the deal was a mixed bag: some recordings I could be truly proud of, and others that made me wince.

As it happened, my best-known books were not part of that deal, because of the audiobook rights being held by my print publisher (who was not exercising them). It took years to get those rights reverted, and when the reversion came, it was just in time to miss a window of opportunity to get the books into Audible. Curses! Rotten luck!

Or… maybe not. Eventually, my failure to land The Chaos Chronicles at Audible (with a narrator chosen by them), led me to approach a narrator whose work I loved and admired””Stefan Rudnicki, a Grammy and Hugo-winning artist, whose natural voice is somewhere down in the frequency range of James Earl Jones’, and just as captivating.

Stefan liked the book I pitched to him, Neptune Crossing, and he secured a deal to have it recorded by him and published through Blackstone Audio. He did a great job, and Blackstone got it out in great shape, and all was grand. Except… it didn’t sell. Not very well, anyway. It’s a terrific audiobook (in my opinion), but it was the first and only book in the  series. Who wants to buy the first book and find that there are no more? Approximately nobody, apparently.

Blackstone, discouraged by the sales, didn’t want to fund the rest of the series. I was on my own if I wanted the books that I considered some of my best work turned into audiobooks. Stefan was eager and willing. Stefan is also a top-tier narrator who works with a top-flight director and top-notch engineers. I could pay Stefan out of my own pocket, and the rights would be mine forever. My books tend to be long. The cost for finished recordings clocked out at around $4000-6000, per book. Eeek. It seemed impossible.

Cover of THE CRUCIBLE OF TIME.However, fortune seems to favor the foolish, because some unexpected funds came to me that made it possible to pay for books 2-4 in the series. And around the time those were finished, some different unexpected funds came in that enabled me to contract for Books 5-6, my recently published The Reefs of Time and Crucible of Time. I had spent eleven years writing these books, and after a career of working with traditional publishing, found myself without a publisher””and put them out myself, as my first self-published originals. They meant a lot to me. And so I made the choice””not an easy choice, mind you””to take some money that I might have used for other purposes, and invested it in having my books recorded.

That point bears repeating: the money was an investment in the future. An investment for my readers to have new ways to discover my story, and an investment in future earnings, even if the time to recoup my costs is measured in years.

Great, I can hear you thinking. How does this help me? Well, you might not have the particular good fortune of money coming just when you need it. But there are other ways to fund these projects. You might crowd-source the expense. You might find a narrator who’s newer and charges less, or is willing to record for a share of the royalties. The two major audiobook self-publishing platforms both offer ways to do this. There are avenues.

And that brings us to the second big question: Even if you get your audiobook recorded, how do you get it before an audience? You may already know that ACX.com and FindawayVoices.com are the two big players. But which do you want to work with, and why?

How about both?

I started out by leaning toward Findaway, mainly because they distribute to more than 40 stores, including Apple, Audible, Amazon, Google, Kobo, Nook, Overdrive (library sales!), and many more. ACX distributes to just Audible, Amazon, and Apple. Add to that Findaway’s 80% of net royalty rate, versus ACX’s 40% (if you go exclusive), and it seems like a no-brainer.

But maybe not. If you distribute through Findaway to ACX (which is how they distribute to Audible and Amazon), you only get 80% of the reduced nonexclusive royalty of 25% from ACX. For many people, Audible, Amazon, and Apple are where most of the sales come from, so that might not seem like such a good deal.

Personally, I lean strongly toward wider distribution, both for philosophical reasons and practicality. (I don’t want Amazon to control everything, and I don’t want to put all my eggs in one basket.)  So I went with Findaway for maximum distribution.

Uploading to Findaway is a pretty straightforward, if finicky, procedure. You learn right away if a chapter file flunks some fiddling technical specification. So you know when you’ve nailed it, and your book starts showing up pretty quickly, at least in stores like Apple, Nook, and the other big outlets.

But all was not rosy with the Audible/ACX distribution. The “ingesting” process is slowwww. Where things started going wrong was when it turned out that ACX has more exacting standards””not in quality, but in finicky attributes such as the exact amount of silence (room tone) at the beginning of a chapter, or the precise length of a sample. Two or three months can go by before you learn that your book failed acceptance at Audible. That’s a long time when you’re trying to rev up interest in a new book.

I finally came around to this: Submit your book to both places. At ACX, choose nonexclusive distribution. At Findaway, exclude Audible and Amazon from your distribution. It’s more work, but you get the widest possible distribution, you’ll be up at Audible much faster, and the royalty rate is better. You’ll also get a better reading of where your books are selling.

Support at ACX, in my experience, has generally been quite good. At Findaway it has ranged from meh to excellent.

Since last fall, I’ve released three books in audiobook format: Strange Attractors, The Infinite Sea, and Sunborn. Books 5-6, The Reefs of Time and Crucible of Time, are being prepared for fall 2020 release.

Has it brought me riches of sapphire and gold? What do you think? (The correct answer is no.) It’s a marathon, not a sprint. I don’t know when I’ll break even, so in that respect as in many others, this is a labor of love. But it’s also a way to more richly present my stories to the widest possible audience. A way for folks in their cars, or at the gym, or walking their dogs to discover my work. It’s an investment in every conceivable meaning of the word. So, yes””a labor of love. But one that I hope will pay dividends for a long time down the galactic road.


Author photo of Jeffrey A Carver.JEFFREY A. CARVER has been writing character-driven hard science fiction/space opera since the 1970s and is still hard at it. His novel Eternity’s End was a finalist for the Nebula Award, and his Star Rigger novels and ongoing series The Chaos Chronicles have gained a wide and appreciative audience. Battlestar Galactica fans will enjoy his official novelization of the 2003 BSG Miniseries. Last year he published an epic two-volume novel, The Reefs of Time and Crucible of Time, which are widely available in ebook and print, and will be out in audiobook in the fall of 2020.

You can read about his books at https://www.starrigger.net, where you can also subscribe to his blog and his occasional newsletter. Or you can find him on Facebook at https://www.facebook.com/jeffrey.a.carver.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

This was a guest blog post.
Interested in blogging here?

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines.

Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
  • A recipe or description of a meal from your upcoming book
  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
  • Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
  • F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. ???? Send 2-3 possible topics along with information about what you’re promoting and its timeline.

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Cat Rambo Interviews Joe R. Lansdale

CAT RAMBO: One aspect of the great appeal of the Hap and Leonard books is their enduring friendship, including its ups, downs, and petty annoyances like one of them eating all the animal crackers every once in a while. Presumably you didn’t set out to write one of the great friendships of literature, but how do you think it developed? What do you think you learned about friendship from writing theirs?

JOE R. LANSDALE: I never set out to write a series, let alone one that has endured as well as this one. They have become beloved by their fans. I added in all the better aspects of friends I have and have had, but unlike the friendship between these guys, not all of mine have endured, and some that did, well, those friends have passed. There’s also wishful thinking involved. The  kind of friendship you would like to have. I learned a lot from their friendship, as it made me explore myself to find their similarities and their differences. My brother Andrew Vachss and I were very close, and he had a lot of Leonard’s aspects, but the overall personality of Leonard is, like Hap, a combined one. Hap, however, is very much like me, if not exactly like me. I learned to try and be a better person through their exploration, which is not to say I started out a bad one. In fact, in many ways I’m better than both of them. I haven’t killed anyone and have no plans to do so. You could call that, for them, a flaw.

In the introduction to the book, you talk about Hap and Leonard existing in a special kind of time since you’ve been writing them so long, aging at a different rate than you or I. Has that ever created problems for you with writing, moments when you regret establishing a particular fact because it conflicts with something you want to do?

Yes, sometimes it does, and sometimes I contradict something because I don’t reread the books. I might check a thing here and there, but once finished, I move on.

You have written so widely across genres and forms – comics, fiction, screenplays – that Nightmare Magazine described you as having become your own genre. What do you makes something enough of a Joe R. Lansdale story that you want to write it?

I’m excited about it. Sometimes that means it will turn out great, and sometimes I feel it will, and it doesn’t come out as great as I hoped. I always do my best, however, so I never feel like I threw one over the fence. One thing nice about Hap and Leonard is I’ve explored different kinds of crime and adventure stories with them. I like writing a variety of things, but Hap and Leonard come as close to it gets to me considering writing nothing else. I love those guys.

You’ve also talked about the novella being your favorite form to write in. Is it because of the wideness of possible word count there, or are there other considerations? People have told me we’re in the middle of a renaissance for novellas – do you think that’s true?

I think it just might be. I’ve written them for a long time, and in fact, some of my novels might be called novellas if anyone wanted to quibble.  I think novel or novella is more about how something is published. If it’s between hard covers it tends to be considered a novel, or soft covers. If it’s part of a collection, it’s considered a novella. That’s not a dyed in the wool fact, just a common consideration.

You began your writing career with nonfiction, farm articles to be precise. Has anything from that time ever snuck into a story?

Frequently, as in Mucho Mojo, though I got some of my rose farming facts confused. My old boss was quick to point that out. But it’s in several books and stories.

When you want to read short stories, what authors do you go to? Is there anyone you’d suggest people search out?

I reread a lot of older fiction. I read new stuff all the time, but it takes time for me to feel the need to reread, and then I get on a kick. I like writers that have impacted me, like Ray Bradbury, Raymond Chandler, James Cain, Ernest Hemingway, Fitzgerald, John Steinbeck. Flannery O’Connor, Carson McCullers, Mark Twain, Henry Kuttner, Cyril Kornbluth, Robert Bloch, Richard Matheson, Charles Beaumont, Jack Finney, and this list could go on.

Among your comic work is one of my favorites, Jonah Hex. Any plans to do more writing with him? Are there any comic book figures that you’d love to write but have never gotten the chance to?

Well, I haven’t been asked since Tim Truman and I did our three series run. I love comics, but I’ve satisfied a lot of my itch there, but now and again I get a bit of comic hives and I want to scratch. I would and probably will do more comic work. I no longer have any characters I’m dying to do, as I’ve done many, but who knows. A Batman comic would be fun. I’ve only written about him in animation and in  a couple of stories, a novel, and a children’s book, but no actual comics with him.


BIO: Joe R. Lansdale is the internationally-bestselling author of over fifty novels, including the popular, long-running Hap and Leonard series. Many of his cult classics have been adapted for television and film, most famously the films Bubba Ho-Tep and Cold in July, and the Hap and Leonard series on Sundance TV and Netflix. Lansdale has written numerous screenplays and teleplays, including the iconic Batman the Animated Series. He has won an Edgar Award for The Bottoms, ten Stoker Awards, and has been designated a World Horror Grandmaster. Lansdale, like many of his characters, lives in East Texas.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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Guest Post: Michael R. Underwood on Five Tips for Cultural Worldbuilding Without Building a World Bible

Cover of science fiction novel ARIA by Underwood.Worldbuilding can be an intimidating part of writing science fiction/fantasy, whether it’s an epic fantasy or a distant far-future space opera.

There are many ways focusing on worldbuilding first can go awry, chief among them the possibility that worldbuilding becomes such a focus that the writer never moves on to the writing.

If you want to strike a balance between strong worldbuilding and not getting bogged down, here are some tips from my decade of experience writing novels and degrees in Folklore and Mythology before that.

1) Do I Have to Start with Mythology?

Culture is made out of small pieces and big pieces. And most of the big pieces are made out of small pieces. How people greet one another is a part of power dynamics. Formality, gendered language, social context, and more.

Thinking about everyday life can be a great way to start creating the small pieces that will make up the big piece OR small pieces that reinforce the big ideas you’ve already created. If you have a culture that worships a benevolent sun god, think about how little things in daily life reflects that practice. They’re likely to see the daytime as the time of goodness. Which may mean that breakfast and lunch are framed as more important meals because they’re done under the watchful eye of the sun. Or maybe weddings are always conducted in the morning to represent rebirth alongside the sunrise.

2) How Does the Tale of Prometheus Relate to Greek Conceptions of the Nature of Humanity?

Few cultural elements are created in a vacuum. Folklore about medical practice likely developed alongside folklore about agricultural practice. How are they interconnected? How do the hero legends of the culture reflect its ideas about what heroism means and what important technologies/blessings the culture needed to become who they are?

The Greeks tell the story of Prometheus stealing fire from the gods and giving it to humanity””an essential blessing. But they also tell of Prometheus facing eternal punishment for that theft. What does that say about how the ancient Greeks viewed humanity’s relationship with the gods?

Thinking about what elements of culture should resonate with one another and which elements make sense to be in tension can help develop a world that feels real.

3) How Do Different Forms of Power Intersect?

One of the best pieces of advice about worldbuilding that I can give you is to think about power. Who has power, who doesn’t, how people navigate the systems of power to achieve what they want when they have access to power and especially when they do not.

Cover o BORN TO THE BLADE by Underwood.It makes sense when worldbuilding to think about what groups within a nation or culture have greater access to power and which are excluded from holding or wielding power. And there’s a good chance that not all of the types of power are wielded by the exact same group. So sometimes you’ll have a character that has access to some power but is disempowered along another axis. An influential member of a minority/marginalized religion. A superhuman on the run from the law in a society where superpowers are outlawed. A male anti-imperial freedom fighter in a patriarchal society.

Characters like these can display the tangled, interesting, and scary interconnectedness and tensions between systems of power, and a story can show how these interactions play out in material ways””how people can and cannot navigate through social systems and access to resources (material, social, etc.).

4) Do I Have to Get It Right the First Time?

I think it’s okay for a first draft to be really messy, to include contradictions and continuity errors. Editing is a really good time to put all your worldbuilding affairs in order. It’s possible to bake in a fundamental flaw to a work if you make a big enough mistake in the first draft, but for the textual worldbuilding””names of places, material culture that doesn’t serve as the backbone of the plot, the local festival going on while the characters visit the city””all of that is well within the range of things that can be reconciled and corrected in the editing stages of working on a novel.

5) What Else Can I Do?

When in doubt, set yourself up with more tools before you even begin. Read fiction set in real-world cultures written from an insider’s point of view or from that of a well-researched, respectful outsider. Read histories and books on mythology, folklore, linguistics, architecture, and more. Learn to see the choices made in fictional worldbuilding that would otherwise go unnoticed as “the default.”

The more you grew up with your identity centered by majority culture (in the USA that’s white, Christian, straight, cisgender, middle or upper class, etc.), the more important it is to cast your attention more widely and to escape the default thinking that presents the USA or the UK or other global colonial powers as the protagonists of history.

Another way to put this””if you’re designing an element of worldbuilding, it’s easier to do so when you already know ten different cultures’ analog of that element than if you only know three.

The wider your view of the world and the myriad ways that people live in it, the better-prepared you’ll be to apply that pattern recognition through extrapolation and interpolation with your own work. This is the work of a lifetime, but it’s worth doing, and not just to improve your writing.

Final Notes

As someone who studied world cultures and how to study cultures, I definitely get the impulse to spend a lot of time rounding out a bunch of details and laying a ton of groundwork.

But I’ve found that my desire to write and finish books has pushed me toward less exhaustive prep and more toward improvising in the moment, relying on my training and my judgment, and in the fact that I can come back and make sense of things later if I really need to.

Everyone’s process is different, but if you find yourself wishing you could spend a bit less time on worldbuilding before you start your draft, I hope these tips will be of use.


Author photo of Michael R. Underwood.Bio: Michael R. Underwood is the author of over a dozen books across several series. His latest book is Annihilation Aria. Mike lives in Baltimore with his wife and their dog. He is a co-host on the actual play show Speculate and a guest host on The Skiffy & Fanty Show.

Find him online on his website, Twitter, and Patreon.

Buy Links for Aria:


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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