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Using SFWA Effectively for Book Publicity

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

4-6 months ahead of time

2-3 months ahead of time

  • Submit for the New Release Newsletter; perhaps think about paying extra for the special focus slot.
  • Think about pitching the SFWA Blog a related article.
  • Get the book listed as a featured book.
  • Look at the SFWA boards to see if there’s any upcoming cooperative efforts you might become part of, or propose your own, along the lines of “Hey, I’ve got a book coming out on this date, anyone else got something coming out around then that wants to coordinate publicity?

1 month ahead of time

The day of the release

  • Make sure you say something on your personal thread in the Discussion Forums so people know to spread the word! Give them as many resources to do so as you can, such as supplying a graphic or a pre-composed tweet.
  • Tag @SFWA in a tweet or two to get them to RT it.

After the release

  • Keep an eye open for the next SFWA Storybundle; they appear every six months or so.
  • Make sure there are copies in .mobi, .epub, and .pdf forms in the appropriate forums on the discussion boards if you want members to be able to read it when thinking about making Nebula nominations.
  • List the work on the Nebula Reading list. It’s okay to put your own work up there.

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Two chal shops near Tabat’s Arena are renowned: the Blade’s Savor and Berto’s. The fierce rivalry between the two often leads to free chal for customers willing to switch allegiance. Both shops frequently sponsor gladiators, many of which can be found drinking in one or the other. Bella Kanto and the majority of the Brides of Steel school can be found in Berto’s. These are the only shops you’ll find open during Tabat’s Games. Open all hours.

The Salty Purse, situated a block from the docks on Trade Way, claims a chal of over 200 years provenance, and serves only that, along with ship’s hardbread, doing a hearty business in the former, if not the latter. Open all hours.

In Tabat’s small theater district, actors and wealthy theatergoers favor the Fuchsia and Heron. The most expensive shop in the city, it subsidizes actors’ tabs and even pays a few to patronize it, ensuring a steady flow of Tabat’s most glittering figures. Open from the last afternoon bell till the last night bell only.

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Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

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Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon.

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