There’s a number of tools for evaluating how a blog’s doing traffic-wise, but I’m not sure why anyone doesn’t just use Google Analytics, which will tell you how many visitors, where they’re coming from, what pages they’re looking at, and much more. Much like SEO, this is something that could take up its own workshop, and we didn’t get much to explore it in class. Hopefully these links will prove an alternate entrance.
GOOGLE ANALYTICS RESOURCES:
Google Analytics Lessons: http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1
Google Analytics Web Channel: http://www.youtube.com/googleanalytics
Tutorial on Determining Social Media ROI: http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI
Google Analytics & Why You Probably Don’t Need the Rest: http://www.hongkiat.com/blog/google-analytics-why-you-probably-dont-need-the-rest/
Maximizing Visitor Retention with Google Analytics: http://webtoastie.co.uk/maximising-visitor-retention-with-google-analytics/
Web Analytics Demystified: http://www.kaushik.net/avinash/web-analytics-demystified/
...
SEO is HUGE, and while one could do a class on that alone, I’m pretty sure I’m not qualified to teach it, having only explored the iceberg’s tip. If anyone’s got a text or resource on it that they’d recommend, please drop it in the notes.
Mentioned in class:
Keyword resource: www.trackur.com
Free tools for SEO analysis on your website: woorank.com, websitegrader.com
Way to see how search engines see your site:
http://www.youtube.com/user/GoogleWebmasterHelp#p/c/B52807846359D2EA
Beginners Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo
SEO Basics: http://knol.google.com/k/seo-basics#
Search engine ranking factors: http://www.seomoz.org/article/search-ranking-factors
Keyword investigation: http://adwords.google.com and http://knol.google.com/k/seo-basics
Useful information:
Building a Monthly SEO Action Plan: http://www.seomoz.org/blog/building-a-monthly-seo-action-plan-whiteboard-friday
Conversion Tweaks: http://www.copyblogger.com/test-and-tweak/
Dirty Little Secrets of Search Engine Optimization: http://www.nytimes.com/2011/02/13/business/13search.html?_r=1
Get Ahead with a Grasp of Semantic Web: http://www.mediabistro.com/articles/cache/a10755.asp
Google’s Cat and Mouse SEO Game: http://www.seobook.com/googles-cat-mouse-seo-game
How Google Makes Its Billions: the 20 Most Expensive AdWords Keyword Categories: http://searchenginewatch.com/article/2095210/How-Google-Makes-Its-Billions-The-20-Most-Expensive-AdWords-Keyword-Categories
How Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
Intelligent Site Structure For SEO: http://yoast.com/site-structure-seo/
Keyword Discovery Tips:http://www.suite101.com/content/keyword-discovery-tips-a126098http://www.suite101.com/content/keyword-discovery-tips-a126098
SEO Copywriting: The Five Essentials to Focus On: http://www.copyblogger.com/on-page-seo/
SEO Higher Learning: http://www.huomah.com/Search-Engines/Algorithm-Matters/SEO-Higher-learning.html
Shoestring Budget SEO Tips For Small Businesses: http://www.seobook.com/shoestring-seo
Sitemaps XML format: http://www.sitemaps.org/protocol.php
Tutorial: Web Information Retrieval: http://www.tcnj.edu/~mmmartin/CMSC485/Papers/Google/icde.pdf
Website Optimization: The Art of Making Websites Awesome: http://www.sofionik.com/blog/search-engine-optimization/website-optimization-the-art-of-making-websites-awesome
What Social Signals Do Google and Bing Really Count?: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
5 Easy Ways to Boost SEO: http://socialmediatoday.com/len-ostroff/268803/five-easy-ways-boost-seo
5 Free Tools for Keyword Research: http://www.searchenginejournal.com/5-free-tools-for-competitor-keyword-research/28015/
...
As I said in class, no one knows yet what will happen with Google+, but it’s off to a very strong start, and the responsiveness of the Google team to feedback and suggestions has been remarkable. For those of us already using Google products like Gmail, Google docs, and Google Analytics, it’s looking pretty promising. Here’s links mentioned in class along with some other links to useful Google+ information.
Mentioned in class:
Google+ Cheat Sheet: http://mashable.com/2011/07/12/the-google-cheat-sheet-pic/
Mashable’s Complete Guide to Google+: http://mashable.com/2011/07/16/google-plus-guide/
Google+ Privacy Settings: http://www.christianpost.com/news/google-plus-privacy-settings-how-do-i-change-them-52623/
Useful Information:
5 Chrome Extensions for Google+: http://mashable.com/2011/07/14/google-plus-chrome-extension/
5 Ways Journalists Are Using Google+: http://mashable.com/2011/07/17/journalists-using-google-plus/
Google+ as a Professional Communications Tool: http://idratherbewriting.com/2011/07/18/google-plus-as-a-professional-communications-tool/
Google+…minus Women, Kids, and Businesses: http://www.digitaltrends.com/social-media/google-minus-women-kids-and-businesses/
How to Integrate Google+ into Your WordPress Site: http://mashable.com/2011/07/22/wordpress-google-plus/
Make Google+ look like Facebook: http://mashable.com/2011/07/01/googleplus-facebook-userscript/
How to Make a Google+ Desktop App: http://mashable.com/2011/07/12/create-google-plus-desktop-app/
How to Add Profile/Post Search for Google+ in Chrome:
http://www.readwriteweb.com/archives/how_to_add_google_plus_search_for_profiles_and_posts_to_chrome.php
How Google+ Ends Social Networking Fatigue: http://www.computerworld.com/s/article/9218283/Elgan_How_Google_ends_social_networking_fatigue
Is Google+ a Bigger Threat to Twitter than Facebook?: http://gigaom.com/2011/07/11/is-google-a-bigger-threat-to-twitter-than-it-is-to-facebook/
Interesting reading:
Controversy over Google+’s insistence on using real names:
http://point7.wordpress.com/2011/07/24/google-the-pseudonym-banstick-and-the-netizen-cultural-schism/
Who is Using Google+ and How Often: http://searchenginewatch.com/article/2095877/Who-is-Using-Google-and-How-Often-Stats
Long-running Google Hangout: http://www.huffingtonpost.com/2011/07/23/longest-google-plus-hangout_n_907570.html?1311404458
Why Google+ Kicked Out William Shatner: http://www.digitaltrends.com/social-media/why-google-kicked-out-william-shatner/
...
More links from the Blogging 101 class, this time dealing with Facebook and Twitter.
Mentioned in class:
Facebook news ““ allfacebook.com
How to Stop Facebook from Posting Recent Activity to the News Feed – http://www.allfacebook.com/facebook-recent-activity-2010-01
...
As part of the Blogging 101 class I just finished up teaching for Bellevue College, I organized a bunch of my links into a handout. Here it is online for ease of clickability, but I’m going to break it into separate posts for easier posting and post one chunk each day because it’s 11 pages long as is. I’d be happy to answer questions or discuss any of the links or the overall list philosophy in comments.
Resources for Blogging 101, Bellevue College, Summer 2011
Contents:
General Social Media Resources
Facebook and Twitter Resources
Google+ Resources
StumbleUpon and Other Social Bookmarking Resources
SEO Resources
Google Analyics Resources
Youtube Resources
Promotion Resources
General Blogging Resources
Places to find social networking and blogging news
Matt, here’s the link for the Google Analytics on WordPress plug-in.
...
Want access to a lively community of writers and readers, free writing classes, co-working sessions, special speakers, weekly writing games, random pictures and MORE for as little as $2? Check out Cat’s Patreon campaign.
"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
(science fiction, short story) I run a courier ship between Earth, Luna, the space stations, Mars, and the Inner Gate. You need as little mass as possible to run a snipship, and due to what that doctor called my defects, I’m one of the smallest, fastest. Good pay, and most of the time I’m low-g, which is easiest on me.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.