crowdfunding

I recently taught a Patreon and Other Forms of Crowdfunding workshop for Clarion West, focusing on running an effective Patreon, and thought I’d provide some of the notes from that.

When I first started on Patreon, I remember one elderly SF writer calling it “hipster panhandling,” and I dunno… I’ve been pretty happy that I’ve stuck with it, and I know I’m giving my patrons a solid value in return for their support. It has been interesting to see some attitudes shift towards crowdfunding in general, particularly with the rise of self-publishing as a valid career approach, and nowadays it seems like Kickstarter is driving many anthology projects.

Some background for those that might want it: Crowdfunding is a way of funding (perhaps a one-time project, perhaps a long-running or ongoing entity) that depends on small contributions from many people. It can be a one-time donation or an ongoing one, like a subscription. Examples of cowdfunding platforms include Patreon, Kofi, GoFundMe, IndieGoGo, Kickstarter, and Onlyfans. Patreon can be subscription or per-creation; I’ve chosen to go the subscription route.

I have been running my Patreon for a number of years now and have hooked it into my school. Along with other benefits, supporters get discounts on classes and, at higher levels, free classes. I try to post on at least a weekly basis, and to include snippets of what I’m working on. In March, I’m bringing back the story discussion group and adding one to look specifically at books on writing craft. Those events are recorded on Zoom, and the story group has been a lot of fun, particularly when we’ve had the authors in to talk about the stories as part of the discussion. I’ve tried all sorts of things over the years: weekly AMAs, recipes, serial fiction (still need to finish that one up!), etcetera, and my patrons have been patient with the various convulsions over that time.

Currently Patreon provides me somewhere between $1400-1500 per month, depending on monthly fluctuations (I am on the Premium plan, rather than the free version, which means Patreon takes less.) Some of that incoming money then flows out to pay guest teachers, depending on which classes people sign up for. Here’s the list of what’s coming up, and you can see it’s 50% guest teachers, 50% my own classes. But it ends up being a nice chunk of money that helps stabilize an income that can be pretty erratic otherwise, and which comes primarily from writing and teaching.

That money doesn’t magically fall out of the sky, though. (Alas!) It’s not a question of someone happening to read one of my stories and thinking “I loved that” and searching me out on the Internet to find out if I’ve got a tip jar on my website. That would be lovely, certainly. But it takes a level of fame and exposure I, and most writers, lack.

Plus that’s not really how tipping works, people dumping money in random containers without much reason. You have to give people something in exchange for that, even if it’s a fleeting experience. It doesn’t have to be carefully composed and polished — sometimes a random picture of a pet being cute will turn out to be one of the most popular things you’ve ever done. Authenticity is one of the best things you can give. I often provide snippets of what I’m working on, or take a look at something that I want to think about, like examining a paragraph of description to see how it works.

The most important thing that I can tell you is that Patreon or other crowd-funding efforts require work. That’s something that you have to factor in when you want to start one up. You need to figure out how to provide value for your patrons in a way that works for you. For me, hooking it into my online school was a terrific fit.

Patreon provides the tools I need, although I will continue to gripe about not being able to find old posts easily. More than anything else, I make use of the Discord server that Patreon provides me. They handle getting patrons on there, but one time out of twenty or so, I end up having to troubleshoot. The Discord server also hosts a number of students, friends, other Rambo Academy Faculty, etc, and is the place where a lot of activity gets coordinated. We’ve finally achieved enough of a critical mass that it’s a lively and entertaining community, with channels devoted not just to writing stuff, but community exchange like pet pictures and such. While on the road right now I haven’t been able to access the server and I have been sorely missing checking in.

There are a number of extra benefits like that when creating a Patreon campaign. I focused on growing that community when the pandemic started, and it’s one of the things that kept me sane and productive in the last couple of years. It’s been a great thing seeing so many students and mentees publishing in recent years, and it feels important to be making a contribution to the F&SF community not just in terms of “here’s my content, enjoy” but helping drive events and gatherings.

I think of Patreon as a side-gig, one of the freelancing projects that make up my work flow. Like any side-gig, you want to not let it derail you from the most important stuff, nor do you want to get overly dependent on it. One of the best things you can do as a writer is cultivate those small springs where you can, doing things like sending out reprints, getting speaking engagements, etc. Patreon can become a pretty good source of revenue, but it takes time, thought, and effort.

I recently did the Patreon Creator survey and that made me aware I’m not promoting mine quite as heartily as I should be, and that I’m not using every aspect. For one, I will confess that I do not look at the exit surveys when someone decides to stop, even though I really should. That’s because I had someone say something hurtful enough in one few years back that I made the conscious choice to just assume everyone’s doing it for financial reasons and just not worry about it anymore.

And that’s another thing about Patreon that I need to underscore – it can be a source of incredible encouragement, but it can also be a place — most particularly when you start out — where you feel like you’re howling into the void without anyone answering back. That one step forward, two steps back feeling can really start to come into play if you get a few people dropping off at a bad time. Build in some armor for yourself, however you need to, and remember this is your campaign. You get to do it the way that works for you, and it’s okay to experiment.

Overall, writing is a sporadic and inconsistent financial existence. One month you’ve got a hefty advance check and then the next it’s just a handful of things like that 2.23 royalty from Smashwords. A Patreon or other crowdfunded campaign can be incredibly helpful in evening some of that out — but it’s not a magic fix that will do it effortlessly.

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me? Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines. Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

• Interesting and not much explored areas of writing
• Writers or other individuals you have been inspired by
• Your favorite kitchen and a recipe to cook in it
• A recipe or description of a meal from your upcoming book
• Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
• Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
• F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. 🙂 Send 2-3 possible topics along with information about what you’re promoting and its timeline.

One of the very last goals for this month that hasn’t been crossed off the whiteboard yet is “rework Patreon campaign.” It’s a project I’ve been circling for a while, because I’m aware that if I don’t plan carefully, I am quite capable of both overextending myself and making promises I can’t deliver on. I thought I’d show the thought process as I worked through and rearranged, the rationale behind the changes, and some of what I’ve learned from working with Patreon so far.

I started the campaign two years ago because I wanted a place to push some of the stories I was writing. In that regard, it’s been reasonably successful, and looking back, I’ve published two dozen stories that way, ranging in length from flash to novelette. Some have been publicly available, like Aardvark Says Moo, Seven Clockwork Angels, and Web of Blood and Iron, while others were limited to Patreon patrons only.

One of the interesting wrinkles that has developed is the question of stories posted only for patrons. Some magazines regard them as already published; some don’t. To my mind, the smallness of the audience makes that a no, but I clearly have a horse in that race.

I speak there not just as a writer but as SFWA President. Being able to sell that story twice nudges the finances up to the point where making a living off stories might actually be viable, depending on the cost-of-living of wherever the writer resides. And it was possible to make a living off short stories, back in the 20th century, but magazine pay rates have not kept pace with inflation, to the point where (imo) it is no longer a viable option unless you’re willing to live very stringently indeed.

Looking back over the past century, that seems indicative of a trend where increasingly money has been shifted away from the creators and moved to the businesses based on the content they create. For example, at the pay rate of .01 per word that Weird Tales had in 1926; in 2017 that’s 13 cents worth of buying power. The SFWA pro rate started at 3 cents a word; if the rate from the 60s had kept up with inflation, the current pro rate would be 25 cents a word, but it’s currently six cents — and that high only because recently the board has pushed to raise it. (My math is based on this inflation calculator, which seems to back up other calculations I’ve looked at.)

We just launched a very cool new effort. Here’s the release:

Crowdfunded self-publishing has emerged as a viable and increasingly popular path to creative and financial success for writers, and we continue to develop new initiatives to assist our members in their crowdfunding efforts. Now we are looking to expand our outreach beyond our own membership, to support the field at large.

Beginning in January, SFWA will be making small, targeted pledges to worthy Kickstarter projects projects by non-members, designating them a “SFWA Star Project.” Projects will be selected by the Self Publishing Committee, coordinated by volunteer Rob Balder. Selections will be based on the project’s resonance with SFWA’s exempt purposes, and special preference will be given to book-publishing projects in the appropriate genres.

Funds for these pledges will come from the SFWA Givers Fund, from a $1000 pool approved by the Grants Committee in December. When a pledge results in receiving a donor reward such as a signed book, these items will be auctioned off at fundraising events, to help replenish the Givers Fund.

The first two Star Projects are: Shakespeare Vs Cthulhu by Jonathan Green, and Blacktastic: A Podcast of Black Scifi and Fantasy Stories.

As the landscape continues to change, we face the organizational challenge of finding new ways to inform, support, promote and defend writers of fantasy and science fiction. We hope that this kind of outreach and recognition will not only benefit writers, but also help raise awareness of SFWA’s core mission among independent professionals and their readers.

Over the past few years, I’ve been helping with the effort to open SFWA doors to professional writers publishing outside the traditional structure, to the point where we are the only writers organization (I believe) to accept crowdfunded publications as membership qualifying material. The Star Project effort ties in nicely with that and it’s gratifying to see SFWA continue to expand to match the changing needs of professional F&SF writers.

Rob Balder, who initially proposed the project, has been very patient with the way the wheels at SFWA grind exceedingly and tiresomely slowly at times. Speaking of which, I just got the mail this morning confirming our NetGalley account — we’ll be making that available to members who want to use the NetGalley system to put up books for review. That’s also been in the works a while and part of the slowdown has been my own chaotic inbox and a couple of pieces of mail getting lost in there.

Towards the end of next month, you’ll see yet another very cool project unveiled and available to SFWA members. (I am terrible with secrets and throttling back the urge to spill the beans, but I want it to have maximum impact. But so cool, and so far above the original vision that I have HUZZAH written multiple times in my notes for the demo. Are you intrigued? 😉 You should be.)

At the beginning of next month, I’ll be at Kevin J. Anderson’s Superstars seminars as a guest — looking forward to meeting everyone there.

Oh! And one more change while I’m thinking about it. Cynthia Ward is moving her excellent Market Report from the SFWA Bulletin to the SFWA blog, which I think will solve a couple of issues and also make it available on the website.