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As you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves.

Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.

The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.

It’s hard to find a good overview of what’s happened, but it boils down to several things:

• There are indications that Facebook has changed the algorithm by which EdgeRank determines what posts show up in users’ newsfeed.
• Items show up in the newsfeeds of users who are mostly likely to comment or otherwise interact with them. Some feel that destroys the value of a fan page by as much as half.
• Facebook’s changes are intended to increase their revenue by forcing advertisers to promote posts.
• Getting advertisers used to Facebook branding and then starting to charge them may have been Facebook’s plan all along.
• People using Facebook will need to adjust to the changes in one way or another.
• Facebook wants people using the Reach Generator tool or paying to promote posts.

So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.

After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.

One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.

And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.

And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.

My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.

Enjoy this advice on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

I keep saying I'll install Gimp and LEARN HOW TO USE IT this year. Heh. Anyhow, I finally did download it. Still looking to learn how to use it and suggestions for resources are quite welcome, but I thought this turned out pretty for first noodling around with photos.

This month one work item is putting the near-sf and far-sf collections together for e-publication. This morning, I got the near one assembled in a Word doc, made a formatting pass, and added about a third of the afternotes. Here are the tentative ToCs (Table of Contents). Each will be a little over 50k.

NEAR:
The Mermaids Singing, Each To Each (Clarkesworld)
Peaches of Immortality (originally appeared as The Immortality Game in Fantasy)
Long Enough and Just So Long (Lightspeed)
Therapy Buddha (20/20 Visions)
Do the Right Thing (unpublished)
10 New Metaphors for Cyberspace (Abyss & Apex)
Memories of Moments, Bright As Falling Stars (Talebones)
RealFur (Serpentarius)
A Man And His Parasite (unpublished)
Not Waving, Drowning (Redstone)
Flicka (Subversions)
Raven (Twisted Cat Tales)
Legends of the Gone (Talebones)

FAR: (much less sure about this order, suggestions welcome)
Zeppelin Follies (Crossed Genres)
Surrogates (Clockwork Phoenix 3)
Kallakak's Cousins (Asimov's)
Five Ways to Fall in Love On Planet Porcelain (unpublished)
Angry Rose's Lament (Abyss & Apex)
Fire on the Water's Heart (Membrane)
Amid the Words of War (Lightspeed)
I Come From the Dark Universe (unpublished)
Seeking Nothing (Daily SF)
Bots d'Amor (Abyss & Apex)
TimeSnip (Basement Stories)
Mother's World (Aberrant Dreams)

(If you're curious about any, all of the online ones are linked to on my fiction page – http://www.kittywumpus.net/blog/fiction/. I know there's at least one A&A link that's broken, glad to hear of any other broken links.)

I've left some stories out, because there's actually enough for a 2nd fantasy antho and a horror one, much to my surprise. I've been more prolific over the past few years than I'd realized.

In my utter arrogance, I am debating whether or not I need to hire an editor, which is normally something I'd urge anyone putting together something for self-publishing to do. My reasoning is a) most of these have undergone multiple editing passes for publication, b) I am pretty sure I can find at least one volunteer proofreader, and c) I will be doing at least one read aloud pass to polish and finetune because I'd really like this to end up looking nice and error-free.

Cover art, I have no clue about yet. If I did it myself, it'd be two stick figures dancing.

Enjoy this insight into editing and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

If you're interested in the writing F&SF, flash fiction, or editing class – there are some slots still open (only 2 in F&SF).

http://www.kittywumpus.net/blog/2012/01/04/online-classes-and-workshops-for-2012/

So one of my resolutions, post-Confusion, was to be better about social networking and spreading word of my projects. Towards that end I’ve been posting scraps of the WIP on a daily basis (and plan to do so until it’s done or someone buys it), doing more writing for the SFWA blog (just finished up a review, and I’ve got interviews scheduled with authors Myke Cole and Jason Heller) as well as a series I proposed on Thomas Burnett Swann for the Tor.com blog, and — in keeping with my belief that one of the best ways to promote yourself is to promote other people — trying to mention interesting stuff on various social networks.

So – it’s weird, but they all have such a different vibe for me that I find myself posting different stuff depending on what the network is, and this, I think, leads to a certain amount of inefficiency and wasted time, which since in theory I am a fiction writer more than I am a blogger is something I should curb.

I’ve pretty much abandoned Livejournal, and I don’t know whether that’s a good or bad thing. I should probably set up a widget to collect G+ posts or Twitter tweets on there. Google+ is great (and my favorite, truth be told), but not everyone is on there. I use it a LOT for class stuff.

Facebook is where almost all of my family members are (and where I get most of my baby pictures, between certain people named Corwin, Dresden, Leeloo, and Mason) and it’s also where I seem to talk about politics the most. Twitter and I have an on-again, off-again relationship, and I always feel like I’m missing parts of the conversation on it in the BLAST of stuff from the firehose of tweets constantly crawling up my page. And then there’s this blog as well.

One of the things hampering me in setting up a good system is a feeling that too much social interaction can be a bad thing — that people will unsubscribe if there’s too much, and it seems as though that varies from one network to another. I like Jay Lake’s Link Salad — and maybe one thing to do is collect the links and stuff posted on other networks to present here in a weekly entry. Is that something people who read this blog regularly — or sporadically — would find useful?

And should I be posting the same stuff on all the networks? I took a look at what I’d posted over the course of one day on FB, Twitter, and G+ and while some stuff got crossposted, there wasn’t a lot of overlap.

Part of the reason I’ve never cottoned to Twitter is that it feels like you’re shouting all the time. I like being able to like or + a comment to show I read and appreciated it without feeling like I have to say something. And conducting a conversation on the latter two feels like…a conversation, while Twitter feels like shouting across a room of people who aren’t particularly interested (or else are overly so) interested in the conversation.

What do you think – how much social networking is too much? Do you stick to a particular network or employ the same scattershot approach?

Enjoy this advice about social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

My story, "So Glad We Had This TIme Together," is up on Apex in an issue that includes a lot of really good stuff from Gregory Frost, Sarah Dalton, and Jim C. Hines. I hope you'll check it out!

The story itself was my week six Clarion West story – with "Zeppelin Follies" getting published last year, that means I've only got one story, "I Come From The Dark Universe," left from that batch that hasn't seen the light of publication yet.

So Glad We Had This Time Together

By Cat Rambo

JB: I’m submitting my resignation, effective immediately.
*
I can hear the distant hum of the building’s heart, the slow steps of a janitor cleaning its chambers with wafts of…

My phone camera was dead, so Wayne took this picture of the cool present the universe put on the car this morning for me. Isn't that beautiful?

Had a short short story, aka flash, appear this morning and shape itself while en route to coffee. Just finished writing it out, although the last line needs a lot of sharpening. Huzzah for starting the day with a new story, though! I think one reason for recent productivity is the reading and thinking about short stories involved in teaching the short story class.

And here’s a teaser from the short story I’m finishing up today. It’s a secondary world S&S piece, with a working title of “Love’s Footsteps”.

At the time he did it, Moulder found the idea of removing his heart, applying a calcifying solution, and storing it in a safe place, all in the name of immortality, quite reasonable. He performed the ritual in the diminutive but ominous tower he had built in one corner of his parents’ estate, watched over by dour-jawed examples of taxidermy, crocodiles and glassy-eyes owls, assisted by his faithful servant, Small. She held out the iron receptacle to hold his heart, her face impassive and unjudgmental, and afterwards laved his hands with cold water and wiped them dry.

Things learned from teaching online so far:

1) Checking all the tech stuff ahead of time really pays off.
2) The nigh-paralyzing sensation of being on video wears off and is gone by the second time.
3) The chat window is super useful.
4) Remember to unmute microphone when speaking.
5) Feed the cat before starting or he will come climb on your back in the middle of talking.

Kindle version of Tales From the Fathomless Abyss is now up! And got a nice review.

Amazon.com: Tales From The Fathomless Abyss eBook: Mike Resnick, Jay Lake, Cat Rambo, Mel Odom, J.M. McDermott, Brad Torgersen, Philip Athans: Kindle Store

Amazon.com: Tales From The Fathomless Abyss eBook: Mike Resnick, Jay Lake, Cat Rambo, Mel Odom, J.M. McDermott, Brad Torgersen, Philip Athans: Kindle Store