online presence for writers

Yesterday I spent a pleasant chunk of time talking to the Clarion West 2013 students, along with Django Wexler. Django and I were the “mystery muses,” a Friday feature for the CW students where people come in to chat about a specific aspect of the writerly life. Django spoke well to the experience of having one’s first major book come out, since his book (which I have read and heartily recommend) The Thousand Names just came out. He let us all know (to mass disappointment) that it doesn’t lead to being booked on the Leno or Daily Show or lavish book tours, though he did get to go to ComicCon.

I decided to talk about self-promotion and career building, since that’s advice I didn’t get a lot of while at Clarion West myself. And I came up with nine maxims, but lost that index card so I have an incomplete list. Maybe the students can chime in to tell me what I’ve forgotten.

1. Writing always comes first. Self-promotion can become a form of procrastination, particularly if you’re playing on Facebook or Twitter while pretending it’s all in the name of self-promotion. Having the biggest Twitter following in the world won’t help you unless you’ve actually got something to promote.
2. Be discoverable. One of the questions that always comes up in my Building an Online Presence for Writers class is whether it’s mandatory for a writer to have a social media presence and blog and all that. The answer is no, (though it’s helpful in these days, when the burden of promotion falls increasingly on the writer him or herself.) But you do need a way for someone to find you if they liked a story and want to contact you. That may be a simple static webpage where you maintain a list of your publications. It may be a full blown blog. Or it might be a social media presence (although I think this approach is not the best, because people may not be on Twitter or Tumblr or Facebook or whatever network you’ve chosen).
3. Don’t oversell. We’ve all unfriended or stopped following people because of the unrelenting way they push their books. Out of five Tweets (or blog posts, or FB posts, or whatever), only one should be about selling stuff. The others can be kitten pictures, advice, funny sayings, whatever (one easy way to fill this quota is to promote other people), but make it something that people are interested in.
4. Don’t be a jackass. It’s a small world and word gets around when you behave badly. Search on “authors behaving badly” if you want some examples. Professionality is important, although sometimes it’s easy to lose sight of in our charming, silly, opinionated genre. Don’t make arguing on the Internet another form of procrastination.
5. Jealousy is okay. We all experience it. Use it as motivation for writing. Don’t put it on the Internet. Find one person you can trust and use them as your sounding board when you absolutely have to say those snarky things about an award or kudos bestowed unjustly.
6. Say thanks. When someone does something kind like getting you invited to an anthology, blurbing your book, whatever, don’t assume it’s your due because you’re a genius. We all think we’re geniuses. SF is full of people paying it forward, but they’re more likely to do so for gracious people.
7. Be kind to yourself. Writers are so good at beating ourselves up, at feeling guilty for not doing X or achieving Y. Don’t do that. Set goals but rather than punishing yourself for not meeting them, reward yourself when you do hit that word count. You are the person with the most to gain from being kind to you, so do at least one nice thing for yourself each day, whether it’s taking time for some activity you enjoy or giving yourself some small present.
8. Don’t be a jackass. It’s a point worth repeating.

Some other things that got mentioned:

• Find someone who is where you want to be a few years down the line and look to see what they’re doing, using their example to guide your actions.
• Early on, you don’t need to go to conventions unless they’re something you enjoy for their own sake. If you do go, participate. If you can’t be on panels, try volunteering, which is a great way to meet people and network.
• Writing process differs from person to person. Try different strategies and when you find something that works for you, do it, do it, do it.
• For most of us, it’s easier to write if you get at least a few words in each day.
• It is often skill in rewriting that differentiates the professional-level writer from the almost-but-not-quite-there.

And here’s something I didn’t mention, but which has come up a lot recently, as to what to blog about, both in terms of finding something interesting and not spending too much time on it: excerpts of what you’re working on both fulfills those terms and encourages you to get some words out.

Enjoy this advice for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

As you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves.

Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.

The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.

It’s hard to find a good overview of what’s happened, but it boils down to several things:

• There are indications that Facebook has changed the algorithm by which EdgeRank determines what posts show up in users’ newsfeed.
• Items show up in the newsfeeds of users who are mostly likely to comment or otherwise interact with them. Some feel that destroys the value of a fan page by as much as half.
• Facebook’s changes are intended to increase their revenue by forcing advertisers to promote posts.
• Getting advertisers used to Facebook branding and then starting to charge them may have been Facebook’s plan all along.
• People using Facebook will need to adjust to the changes in one way or another.
• Facebook wants people using the Reach Generator tool or paying to promote posts.

So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.

After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.

One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.

And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.

And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.

My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.

Enjoy this advice on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

As you may or may not know, I’ve got a short story collection coming out this fall, Near+Far. It’s all SF, and we’re using the Ace Double format for it: one side features all near-future stories; flip it over to find the far future ones.

I’ve been plugging away at a g’normous spreadsheet: compiling reviewers and book bloggers and interviewers and all that sort of stuff. Whew. So what am I doing to ramp up to publicize the book?

• Finding reviewers interested in speculative fiction, particularly short stories.
• Organizing a six week blog tour leading up to the book launch.
• Organizing interviews and guest posts.
• Writing a “How you can help” sheet to send to people who might help publicize the book.
• Making give-away items using some of the interior art. They will be supercool!
• Setting up podcasts for some of the stories.
• Planning book-related events for September and October, including readings in Indiana and Maryland.
• Working on some electronic stuff that is still Top Sekrit. 🙂

And then there’s getting the book together, too…It’s like a little circus, all contained on a single spreadsheet.

If you’re a blogger or reviewer interested in participating in any of that, please let me know!