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I recently taught a Patreon and Other Forms of Crowdfunding workshop for Clarion West, focusing on running an effective Patreon, and thought I’d provide some of the notes from that.
When I first started on Patreon, I remember one elderly SF writer calling it “hipster panhandling,” and I dunno… I’ve been pretty happy that I’ve stuck with it, and I know I’m giving my patrons a solid value in return for their support. It has been interesting to see some attitudes shift towards crowdfunding in general, particularly with the rise of self-publishing as a valid career approach, and nowadays it seems like Kickstarter is driving many anthology projects.
Some background for those that might want it: Crowdfunding is a way of funding (perhaps a one-time project, perhaps a long-running or ongoing entity) that depends on small contributions from many people. It can be a one-time donation or an ongoing one, like a subscription. Examples of cowdfunding platforms include Patreon, Kofi, GoFundMe, IndieGoGo, Kickstarter, and Onlyfans. Patreon can be subscription or per-creation; I’ve chosen to go the subscription route.
I have been running my Patreon for a number of years now and have hooked it into my school. Along with other benefits, supporters get discounts on classes and, at higher levels, free classes. I try to post on at least a weekly basis, and to include snippets of what I’m working on. In March, I’m bringing back the story discussion group and adding one to look specifically at books on writing craft. Those events are recorded on Zoom, and the story group has been a lot of fun, particularly when we’ve had the authors in to talk about the stories as part of the discussion. I’ve tried all sorts of things over the years: weekly AMAs, recipes, serial fiction (still need to finish that one up!), etcetera, and my patrons have been patient with the various convulsions over that time.
Currently Patreon provides me somewhere between $1400-1500 per month, depending on monthly fluctuations (I am on the Premium plan, rather than the free version, which means Patreon takes less.) Some of that incoming money then flows out to pay guest teachers, depending on which classes people sign up for. Here’s the list of what’s coming up, and you can see it’s 50% guest teachers, 50% my own classes. But it ends up being a nice chunk of money that helps stabilize an income that can be pretty erratic otherwise, and which comes primarily from writing and teaching.
That money doesn’t magically fall out of the sky, though. (Alas!) It’s not a question of someone happening to read one of my stories and thinking “I loved that” and searching me out on the Internet to find out if I’ve got a tip jar on my website. That would be lovely, certainly. But it takes a level of fame and exposure I, and most writers, lack.
Plus that’s not really how tipping works, people dumping money in random containers without much reason. You have to give people something in exchange for that, even if it’s a fleeting experience. It doesn’t have to be carefully composed and polished — sometimes a random picture of a pet being cute will turn out to be one of the most popular things you’ve ever done. Authenticity is one of the best things you can give. I often provide snippets of what I’m working on, or take a look at something that I want to think about, like examining a paragraph of description to see how it works.
The most important thing that I can tell you is that Patreon or other crowd-funding efforts require work. That’s something that you have to factor in when you want to start one up. You need to figure out how to provide value for your patrons in a way that works for you. For me, hooking it into my online school was a terrific fit.
Patreon provides the tools I need, although I will continue to gripe about not being able to find old posts easily. More than anything else, I make use of the Discord server that Patreon provides me. They handle getting patrons on there, but one time out of twenty or so, I end up having to troubleshoot. The Discord server also hosts a number of students, friends, other Rambo Academy Faculty, etc, and is the place where a lot of activity gets coordinated. We’ve finally achieved enough of a critical mass that it’s a lively and entertaining community, with channels devoted not just to writing stuff, but community exchange like pet pictures and such. While on the road right now I haven’t been able to access the server and I have been sorely missing checking in.
There are a number of extra benefits like that when creating a Patreon campaign. I focused on growing that community when the pandemic started, and it’s one of the things that kept me sane and productive in the last couple of years. It’s been a great thing seeing so many students and mentees publishing in recent years, and it feels important to be making a contribution to the F&SF community not just in terms of “here’s my content, enjoy” but helping drive events and gatherings.
I think of Patreon as a side-gig, one of the freelancing projects that make up my work flow. Like any side-gig, you want to not let it derail you from the most important stuff, nor do you want to get overly dependent on it. One of the best things you can do as a writer is cultivate those small springs where you can, doing things like sending out reprints, getting speaking engagements, etc. Patreon can become a pretty good source of revenue, but it takes time, thought, and effort.
I recently did the Patreon Creator survey and that made me aware I’m not promoting mine quite as heartily as I should be, and that I’m not using every aspect. For one, I will confess that I do not look at the exit surveys when someone decides to stop, even though I really should. That’s because I had someone say something hurtful enough in one few years back that I made the conscious choice to just assume everyone’s doing it for financial reasons and just not worry about it anymore.
And that’s another thing about Patreon that I need to underscore – it can be a source of incredible encouragement, but it can also be a place — most particularly when you start out — where you feel like you’re howling into the void without anyone answering back. That one step forward, two steps back feeling can really start to come into play if you get a few people dropping off at a bad time. Build in some armor for yourself, however you need to, and remember this is your campaign. You get to do it the way that works for you, and it’s okay to experiment.
Overall, writing is a sporadic and inconsistent financial existence. One month you’ve got a hefty advance check and then the next it’s just a handful of things like that 2.23 royalty from Smashwords. A Patreon or other crowdfunded campaign can be incredibly helpful in evening some of that out — but it’s not a magic fix that will do it effortlessly.
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If you’re holiday shopping this year, you may have noticed there are problems getting stuff due to a combination of supply chain issues and here in the US, our beleaguered postal system.
Part of my solution is that I’m making a lot of my gifts this year, including my favorite gingerbread caramels, flavored marshmallows, and a family staple, chocolate spritz cookies. I’ve even invested in an old model metal cookie-gun for the last of those after going through several plastic ones. It’s always fun to take it down from the shelf.
Other people are getting presents like plants I’ve started for them, rocks I tumbled, and of course – plenty of books! The nice thing about the latter is that I can do it electronically, and Patreon supporters will get a special story on Christmas as a result!
If you’re shopping for a writer and were wondering what the Rambo Academy for Wayward Writers offers, here’s some options I’ve assembled. I’m happy to offer gift certificates for any of the following:
Recipient will get an electronic certificate, and you can choose whether they get it right away or on the actual day of the holiday you’re celebrating.
To order, or if you have questions, mail me.
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Hello folks!
Well, by now you know my big news, which is that my novelette Carpe Glitter is a Nebula Award nominee. I’m deeply honored to find myself in such fine company and absolutely twitter-pated to find out how many people have enjoyed it. The Nebulas are chosen by other writers who are SFWA members, and that makes this very meaningful to me. I will be at the conference that weekend.
If you’re not a SFWA member, but want some say in whether or not it appears on other ballots, it’s eligible for the Hugo Award and Locus Award in the novelette category and the World Fantasy Award in the novella category. You can see the cool banner that Meerkat Press did for me at the top of this newsletter.
If you’ve read the book and found it fun, please think about giving it a review or posting about it on social media!
Want to hear the first bit of it? Here’s a YouTube video.
One new class I’d like to point you at is How Not to Feel Like a Failure in Your Writing Career with Jennifer Brozek, which talks about dealing with imposter syndrome, guilt, and other writerly frailties.
I’m excited to say Judith Tarr will be giving a workshop on how to write about horses on May 2, 9:30-11:30 AM Pacific time. I’ll post more details as soon as I have the full description but you can go ahead and reserve a slot if you know you’re going to want to attend.
Look for news of more upcoming classes soon – I’m hoping the list will include at least one with Seanan McGuire, plus I’ve got some other rad stuff in the works.
Here’s the complete list of live classes in March at the moment. Classes appearing for the first time are bolded.
Want to join us in the Chez Rambo community? Here’s how.
... Critclub a Few Days In A few days ago, I implemented #Critclub, tying the Chez Rambo Discord server more tightly into the Rambo Academy for Wayward Writers and providing a way for F&SF to swap critiques online. People seem excited about this, and the Patreon campaign has seen an uptick. A few people have taken me up on the offer of scholarships – thank you! A nice little bump of people have appeared on the channel as a result and we’ve been doing things like sorting out how the critiquing system will work. We have added the first custom emoji, a rainbow kittywumpus 🙂 courtesy awesome community moderator, Frances KR. Writing sprints and discussion of process as well as substantial amounts of con discussion have all taken place, as well as some swapping of market news and much use of the rejoice and venting rooms. In short, happy small steps towards the sort of thriving writing community I’m hoping to build, happening at a manageable rate and letting people invest in it by helping shape it. On September 19, 5 – 6 PM Pacific time, participants will be able to submit live questions for the class I’ll be doing for Gregory Wilson’s channel on Twitch, “Applying Algorithms” in which I’ll talk about how to use the rules of storytelling to make your fiction more effective. This is the fourth of these classes I’ve done, and they’re always a lot of fun, plus a chance for me to beta test classes I’m thinking about teaching. In other news I’ve been working away on checking the edits from my editor for Tor novel, You Sexy Thing, which will come out in November of 2020, and putting together an initial list of potential blurbers to send him. At the same time, I’m getting The Five, the MG space opera I’ve written, ready to go out to beta readers, and prepping to add some scenes with writing sprints next week. After that I’ll turn back to getting Exiles of Tabat (due out May 2020 from Wordfire Press) ready for beta readers and writing the sequel to You Sexy Thing, tentatively titled Devil’s Gun. If you’re at the Pacific Northwest Writers Association next weekend, please come to my workshops! I will have postcards with a free class on them, plus books for sale. 🙂 Similarly if you’ll be at the Surrey International Writers Conference in October, please check out my classes there! Can’t make it to either of those? I do have some live classes coming up; you’ll always find the latest news and most comprehensive list of those listed here. ... Recent News and Changes from Chez Rambo I’m very pleased to announce that Tor has acquired my recent space fantasy (maybe?), as part of a three book deal, and I’ll be working with Christopher Morgan there. While I’ve had a lot of short stories published traditionally, this is the first novel to go through that, and I’m looking forward to seeing what the process is like. What is the book about? Well, I’m actually not sure of the genre but have been describing it as a banter-driven space military fantasy in which a group of ex-military turned restauranteurs get an unexpected package, just as things start exploding. I’m 40k words into the sequel. I’m so pleased by this and blissed out to the point where I’ve been grinning all week. The book was written last October/November as part of a change in my writing routine, and if that routine pays off this well, you better believe I’m going to stick to it. So — up at 5:30 AM and off to the gym, then only writing through 11 AM. I love these characters, who are a lot of fun, and they’ve informed me they’ve got plenty of story to tell. This does change a few things: I will not be taking new coaching clients, and the only editing projects I will be doing are ones where I really want to be doing the edit. I will still be delighted to write stories for anthologies as well as sending stuff out — I’ve been finishing up a couple of stories this week. I’m also going to be stricter about no internet till 11 AM and will be a lot more hardass about not scheduling calls or other stuff during that time. I will still be teaching and running the Rambo Academy for Wayward Writers — I get so much inspiration from those classes that I would be sad not to do them and I do want to eventually have on-demand versions of all of my classes up there. After 2019 is over, though, I may start claiming a few more weekends for my own. For those worried about the plight of Bella, Teo, Adelina, Sebastiano and the other Tabatians, I remain committed to being a hybrid author and I do intend to finish up the Tabat Quartet. =) If you want Tabat snippets and other creative pieces, please consider supporting my Patreon. Or encourage small press efforts by picking up one of my collections (Altered America (steampunk), Near + Far (SF), or Neither Here Nor There (fantasy)) or the Tabat novels from Wordfire Press! Otherwise, you might like to try the recent anthology that I edited, If This Goes On, from Parvus Press. Curious about how all this writing happened? Pick up my nonfiction book, Moving From Idea to Finished Draft. I’m done with the SFWA presidency as of July 1. Those of you who remember back before that time will recall how alarmingly productive I could be when I set my mind to it. You have no idea how much is coming. =) ... Recent Newsletter Stuff Hello! It’s full-on spring here in Seattle. Trees are in bloom, and construction projects have shifted into high gear, so the sidewalks are full of pylons and freshly poured concrete. I’m looking forward to comparing this weather to other places in a few days. First South Bend, Indiana, where I’ll be speaking at the University of Notre Dame, and then Tempe, Arizona, for a two-day workshop working with scientists to write a story about solar power. Then home for a while, where I’ll have a chance to talk with people at Crypticon here in Seattle at the end of the month (https://www.crypticonseattle.com/attend/crypticon-2018-tickets/) . Come to the Saturday writing workshop with me! I’ve secured the awesome Kay Kenyon as a co-teacher. This newsletter marks some changes in the structure of my Patreon campaign (https://www.patreon.com/catrambo) , and its linkage into the Rambo Academy for Wayward Writers. Even if you’re not a Patreon supporter, you’ll want to bookmark the page, because I’ll be providing some free stuff there each month, courtesy of the supporters. Everyone, signed up or not, gets the following on the Patreon page: All Patreon supporters get the above plus: $2 supporters get the above plus: $5 supporters get the above plus: $10 supporters get the above plus: $25 supporters get the above plus: $50 supporters get the above plus: $100 supporters get the above plus: If you’re curious what Patreon is and how it works, there’sa two minute video of me explaining it here (https://www.patreon.com/catrambo) . We’ve been really enjoying the Discord community so far, and using it for writing sprints as well as chatter and questions. ** Class News Scott H. Andrews has kindly agreed to give his Short Story Openings workshop (http://www.kittywumpus.net/blog/short-story-openings/) again for people who missed the first version, this time on June 16. A recent addition is a workshop with Doug Smith on July 14 on story rights and reprints. Keep an eye out for it or drop me a drop to go ahead and preregister; usual price. Find out about all current classes here (http://www.kittywumpus.net/blog/academy/) . ... Anatomy of a Patreon Campaign: Thoughts on Reworking Mine One of the very last goals for this month that hasn’t been crossed off the whiteboard yet is “rework Patreon campaign.” It’s a project I’ve been circling for a while, because I’m aware that if I don’t plan carefully, I am quite capable of both overextending myself and making promises I can’t deliver on. I thought I’d show the thought process as I worked through and rearranged, the rationale behind the changes, and some of what I’ve learned from working with Patreon so far. I started the campaign two years ago because I wanted a place to push some of the stories I was writing. In that regard, it’s been reasonably successful, and looking back, I’ve published two dozen stories that way, ranging in length from flash to novelette. Some have been publicly available, like Aardvark Says Moo, Seven Clockwork Angels, and Web of Blood and Iron, while others were limited to Patreon patrons only. One of the interesting wrinkles that has developed is the question of stories posted only for patrons. Some magazines regard them as already published; some don’t. To my mind, the smallness of the audience makes that a no, but I clearly have a horse in that race. I speak there not just as a writer but as SFWA President. Being able to sell that story twice nudges the finances up to the point where making a living off stories might actually be viable, depending on the cost-of-living of wherever the writer resides. And it was possible to make a living off short stories, back in the 20th century, but magazine pay rates have not kept pace with inflation, to the point where (imo) it is no longer a viable option unless you’re willing to live very stringently indeed. Looking back over the past century, that seems indicative of a trend where increasingly money has been shifted away from the creators and moved to the businesses based on the content they create. For example, at the pay rate of .01 per word that Weird Tales had in 1926; in 2017 that’s 13 cents worth of buying power. The SFWA pro rate started at 3 cents a word; if the rate from the 60s had kept up with inflation, the current pro rate would be 25 cents a word, but it’s currently six cents — and that high only because recently the board has pushed to raise it. (My math is based on this inflation calculator, which seems to back up other calculations I’ve looked at.) ... Free Halloween Story: The Silent Familiar This is a fantasy story I wrote a while back for a Halloween story contest. It’s reprinted in fantasy collection Eyes Like Sky and Coal and Moonlight. The Silent Familiar The Wizard Niccolo was not happy. At the age of 183 — youthful for a wizard, but improbable for an ordinary human — he had thought certain things well out of his life. Sudden changes in his daily routine were one. And romance was another ““ even if it was his familiar’s romance, and not his own. “Could make an omelet with it, I suppose,” he grumbled to his familiar, the tiny dragon Olivia. She sat on the cluttered mantle, wrapped around her egg, still marveling at its production and entirely too pleased with herself. A pair of alabaster candelabra sheltered her in a thicket of gilt spirals, and a stuffed salmon, labeled “First Prize ““ Thornstone Village Centennial Celebration,” regarded her with a sour gaze. “Master,” she said, blinking luminous eyes. “Have I not served you well?” “For the most part,” he admitted. She stayed silent and after a pause, he said, “Yes, invariably, Olivia. But who will hold your loyalty, that egg or I?” “Both,” she said and stoked her scaled cheek along the egg’s smooth surface. “But I will never value it higher than my service to you.” ... Get Fiction in Your Mailbox Each MonthWant access to a lively community of writers and readers, free writing classes, co-working sessions, special speakers, weekly writing games, random pictures and MORE for as little as $2? Check out Cat’s Patreon campaign.
"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
Six Things from Musical Opera to Apply to Writing Your Space Opera December 30, 2021 In this Medium article, Cat Rambo talks about concepts from musical opera to apply when writing space opera.
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