podcasting

I’m putting together many of my notes from the Building an Online Presence for Writers class as well as the various blog posts I have done about online promotion and notes from the Near + Far book launch campaign in an e-book by the same name that I hope to release at the end of September or October, along with another e-book, Podcasting for Speculative Fiction Writers, written with Folly Blaine.

So far, it looks as though the Building an Online Presence book will be between 50 and 60 thousand words altogether, and include a number of screenshots. It’s aimed at both writers just beginning their careers and wanting to build their online presence as well as mid and later career writers who want to refine their online presence. Right now it’s a little under half-drafted, with about 27k laid out in the Scrivener project (which is GREAT for nonfiction works like this).

One of the things that I think will make it useful to writers is that I try to give you examples for the various concepts I talk about. I include all of the blog posts from the Near + Far book launch as well as screenshots showing the book’s presence on various social networking sites, and in each case provides some notes about SEO strategies, tags, images, All and other promotional considerations that affected the construction of the post. Getting a chance to see the campaign in action will be a valuable chance to see the concepts in action.

Topics that are covered include: building a fan base, the minimum web presence you should have as a writer, what to blog about, how to use social networks such as Facebook, G+, Pinterest, and Twitter to publicize your books, free tools that will help you maximize your online presence, maintaining your privacy, podcasting and videocasting, maintaining multiple identities on the Internet, how to write a press release for your book, how to take mobile devices into consideration when shaping your online presence, and how to measure your success at all of these in a way that will help you shape your Future strategy.

If you’re interested in signing up to be notified when the book comes out, please sign up here.

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This Sunday, Folly Blaine and I are teaching another podcasting class. Here’s the description:

Podcasting Basics
Podcasts, both audio and video, are an increasingly popular way to reach an audience. In this two hour session, learn what you need to know to record and edit your own podcast, how to promote your podcast, and what equipment and software to use. As Folly Blaine, Christy records and acts as Podcast Manager for Every Day Fiction, and has also recorded podcasts for Beneath Ceaseless Skies, Wily Writers, and This Mutant Life; Cat is the former fiction editor of Fantasy Magazine and has recorded podcasts for Clarkesworld, Beneath Ceaseless Skies, and Fantasy Magazine. Limited enrollment ““ reserve a slot now!
Sunday, 9:30-11:30 AM PST, February 9
$99

Why might you be interested in podcasting and learning to do your own? Here’s a few reasons:

• It’s a good way to reach a new set of readers. Many of the people who listen to podcasts prefer that to finding your stuff in text form inline. They’ll listen to your story in the car, while exercising, while working, and other places where text isn’t convenient. And they’re always looking for new, good stuff.
• It’s a great way to polish your reading aloud skills. As a writer you’ll need to do readings. We’ll give you some tips in the class, but the best way to get better at it? Practice.
• It makes you comprehend your work in a new way. I always read aloud stories as a last step in polishing them. Combine that with recording a podcast and you’re examining your work in order to figure out how it sounds.
• Last week, my agent told me that authors who record their own books see a significant bump in sales, but that publishing houses don’t like to have them do it, because they’re unsure of the quality. If you can point to previous podcasting experience, you can back up the suggestion that you read your own work and even have samples of what you can do.

When publicizing “Five Ways to Fall in Love on Planet Porcelain,” I made sure it was available in audio form. Did that help earn it a Nebula nomination? I don’t know, but it certainly didn’t hurt.

Enjoy this advice for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.