Hello! One new thing I’m introducing for 2023 is a monthly social media chat in which I’ll catch you up with the ever-changing social media landscape.

In the first one, I’ll talk about Twitter, places to migrate to if you’re leaving Twitter, tools that can make that migration easier, and why you might want to establish a presence on some even if you’re sticking with Twitter.

Date: Saturday, January 7, 10 AM Eastern time via Zoom. It will be recorded and will go up later on the YouTube channel.

Cost: free for Patreon supporters; $5 and up patrons will be able to submit questions in advance
$10 for non-patrons

To reserve a slot, mail me at cat@kittywumpus.net, and if not a Patreon supporter or Rambo campus member, let me know how you’d like to pay.

I’m teaching my Creating an Online Presence Class this weekend and also going through a madcap rush to update the accompanying book. The class and book are aimed at helping people tame the bewildering timesink of social media, website, pocasts, search engines, and other facets of online existence for writers. One of the things I try to teach how to use online time efficiently, because writing and editing time is precious and time spent doing other things is time you’re not writing or editing. So here’s some things about blogging.

Is A Blog Mandatory?

No. But it’s advisable. You do want readers to be able to find you online and, more importantly, to find your work. You do want a website (and a mailing list, but that’s another post), but your website can be a static presence, something you put up and don’t update very often. In fact, if you have very minimal time to invest or otherwise want to limit your online presence to the bare bones, don’t include a blog. Few things look sadder than a blog with a single entry from five years ago, usually about trying to make oneself blog.

Something You Can Always Blog About

One reason to blog on your website is that it means the website is being updated frequently, which makes the site more likely to turn up on search engine results. So here’s two ways you can generate a weekly post. The first depends on having a social media presence; the second does not.

1. Social Media version: If you’re posting links and observations on social media, you can collect the best of those into a post. They don’t have to be related to writing; you’re allowed to have other interests. Five to ten links with one or two sentence explanations as to why you picked them. There you go. Shazam, you have a post.
2. Non Social Media version: Every week, pick an interesting chunk (I suggest 300-700 words) from what you’ve worked on the past week and post it.

If you want to be thorough with that second approach, you can place it in context for readers. Here’s some possible questions to answer.

• What is the project, the genre, the inspiration?
• Are those the final character/setting names or placeholders?
• What’s the title and how does it relate to the story?
• What’s the setting based on? What are you trying to accomplish in this bit?
• What are you particularly fond of?
• What do you definitely plan to go back and fix in the revision?
• What aren’t you sure about?
• What do you intend to do with the piece when you finish?
• What would you compare the piece to, either in your own work or that of others?
• What do you want readers to get out of the piece?

Certainly there are ways to get the most bang for the effort out of these posts: include an image, have a good tagging system, make the most of keywords. But those are advanced techniques, and unnecessary to this basic effort.

If You Only Hate Writing about Writing

As I mentioned above, you do not have to blog about writing. In fact, the world is full of posts about avoiding adverbs, and you probably do not have anything to say on the subject that has not already been said. So blog about something else.

Blog about your adventures in learning how to pickle vegetables or speak Mandarin. Document some longterm project like your garden remodel or the bookstore your partner is opening. In a pinch, you can always fall back on writing about the books you’re reading. The most interesting and effective blogs out there don’t just show you the writer’s writing, but something about them as a person.

Always Be Closing is NOT a Good Axiom for Writers

While all writers need to think about how to help readers find their work, if they are too pushy about forcing them to it, those readers will balk and go no further. Don’t make your website all about sell sell sell. Don’t make it your social media focus nor what you blog about over and over again. You will be wasting your time and driving away fans.

That’s why showing readers scraps from your writing is effective. You are giving them something that is (hopefully) genuinely interesting here and now. If they like it, they may look for it later on when it comes out. Let your writing and its quality do the work of selling for you and don’t worry about the set of steak knives. Just write.

#sfwapro

Nobody reading your blog? 10 reasons to persist!: Tne more than valid reasons to keep blogging, even when the only person commenting is your mother.
12 Places to Find Fabulous Content: Some good stuff here that’s adaptable to whatever type of blog one might be working with. “Your own bloopers,” for example, is a nice one.
How to Use Social Media Listening to Create Better Content for Your Audience: Along the same lines, identify relevant topics to write about on social media as well as identifying influencers and building relationships.
How to Get Interviewed by Popular Blogs (Even If You’re Not a Big Shot): If you’re trying to build your authority — as well as links to your website — getting interviewed is a valid strategy. This should help get you started, but be aware it requires a little bit of brazeness.
Content Distribution Tools: A variety of additional ways to share content, such as a list on List.ly
13 Experts on How To Promote Content Before Hitting Publish: Some of these steps seem more actionable than others, but some useful stuff to think about when strategizing content production.
7 Practical Ways to Find Content Your Followers Will Love: Primarily about tools rather than different approaches. Covered are Buffer, BuzzSumo, ContentGems, Feedly, HootSuite, Klout, and Swayy.

Community
Building a Sustainable Community. As a sometimes moderator of the SFWA boards, and the person the moderators currently report to, I keep an eye out for interesting or useful community building pieces. This is one,although it’s aimed at a community of fans.

Privacy and Security
No one knows where it came from, but there’s new spyware called Regin out there, and it is widespread in crucial industries such as energy, telecom, hospitality, and travel. It’s there and actively monitoring, but experts don’t know why. “Once they [Regin’s operators] gain access, they can remotely control a person’s keyboard, monitor Internet activity, and recover deleted files….O’Murchu said Regin is part of a disquieting trend of government-written and government-enacted malware.”

Social Media
What Is Pinterest? A Database of Intentions: An interview with Evan Sharp, one of Pinterest’s co-founders, about the image-centered social network. “What’s cool is that because every object was put there by a person. It’s not the largest inventory in the way that maybe a nerd like me would get excited about. But everything that’s on there, at least one human found interesting, so there is a very good chance that at least one other human is going to find that interesting. So, it’s a good set of objects. It’s the world’s largest set of objects that people care about.”
I put a couple of Twitter-related blog posts out in November. They were Twitter Basics and Best Practices and The One Twitter List You Should Be Keeping: My thoughts on some Twitter best practices.
2014 Social Media Image Size Cheat Sheet: “Understanding why you should use images is the easy part. It’s the mastering of how to actually do it that can be tricky. In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions for your images, as well.” That’s pretty dead on, which makes this a very useful resource.
The 10 Latest and Greatest Social Media Strategies to Boost Your Results and Save You Time: Some useful and interesting stuff here, at least a couple of which I plan to try.
Social Sharing Powerhouses: Some places (or strategies) you may not be trying, like Guy Kawasaki’s approach of tweeting a piece of content four times over the course of eight hours.
10 Data-Driven Steps To Dominate LinkedIn Publishing: I still don’t feel like I’ve got a good handle on how to use LinkedIn, but this article may provide a decent starting point.
Whats the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Unsurprisingly, being able to schedule content plays a part here too. Includes the 12 tasks of a social media manager.
8 Piece-of-Cake Ways to Get More Pinterest Followers: Pinterest remains a social network of interest to me. These are some decent best practices for posting on there.

Technology
10 Boring PR Tasks to Automate: Some of this is probably stuff you don’t worry about doing, like tracking the click rate of your e-mails, but I strongly suggest automating social media where you can with something like the Buffer app.
What do I mean when I say something like click rate? Here’s a basic overview of terms like click rate and conversion.
List-Building Strategies: Your email list is supposed to be your best place for selling things. Here’s some hints on building that mailing list.
7 Indispensable and Free Website Graders and Content Scorers: Some useful ways to look at your website for weak spots. Very nice to have something to looks at accessibility issues, which is a review that (IMO) websites should conduct every year.
How Big is Email? This big.

I follow links like this in order to keep my next edition of Creating an Online Presence up to date. If you want to track my links as they occur, you can follow me on Delicious. If you’re interested in the next online class on it, it’s Sunday morning, February 15th, 2015, 9:30 AM-12:30 PM PST. The cost is $89 for former students; $99 for new students.

Are you a writer on Twitter because you’ve been told you need to be on there? Are you trying to establish “a social media presence” while not quite sure what that involves? Relax and don’t worry. Twitter can be easy and often a lot of fun as well as useful, as long as you take the time to learn some of the basics for Twitter use.

One useful tool for making the most of Twitter is the list feature, where you can sort a subset of your followers into their own group. If you’ve never used it, you may want to start by reading through Twitter’s own basic tutorial on lists.

Twitter lists are a great feature that are worth making the most of. I’ve got a few set up for industry professionals, close friends on Twitter, members of various writing groups and organizations, former students, and people in a variety of fields. But there’s one that is more important than any of the others.

Building Your Followers

A pack of followers made up of people who followed you back because you followed them is not a particularly useful list. You want followers who retweet your content, help spread your message, and who provide interesting and useful content that you may want to share in turn. For this reason, it’s worth putting a few minutes each day into maintaining it. I use two tools to help me do this: Buffer and Justunfollow.

Buffer allows me to schedule tweets (which I also like because I can post stuff when not around and find new followers that way). When I initially post a link to a blogpost, for example, I can go ahead and set up a couple of additional mentions further on down the line. More importantly, I use Buffer when doing my daily follower check, looking to see who’s following me that I want to follow back. I look at each new follower’s tweets and usually favorite a couple or find tweets that I want to retweet, sticking them in my Buffer queue. (I should note that I am not using the free version of Buffer but the next version up, which lets me schedule roughly ten days of tweets in advance.

Who I Don’t Follow Back

I don’t follow everyone back automatically. Here’s the list that’s evolved over time of profiles I don’t bother following back:

• Sell, sell, sell. Is your stream full of nothing but links to your book on Amazon? Then I’m probably not worrying about.
• Nonexistent. No photo, no background info, no tweets? I’m not going to bother.
• Promising me social media success. I’m not buying Twitter followers, nor am I paying for expensive seminars that tell me things that are common sense.
• Hate speech. That should, I think, go without saying.

Disagree with me politically? That’s fine. I enjoy conversation. Post nothing but silly puns or kitten pictures? I’m fine with that. I’m even good with total nonsense. This sorting stage is where I build a lot of my lists, though not that crucial one I want to talk about. That one comes later.

The Interactives List

Lists are a terrifically useful feature of Twitter, allowing you to create subgroupsand view tweetstreams made up of only tweets from people on that list. Many of my lists are devoted to either a specific group like former students or players of a MUD I used to work with or an industry niche, like book reviewers or editors. And then there’s the most important list of all.

This list is top of my heap and it’s titled Interactives, for people that interact, who RT and reply and generally signal boost. I try to periodically thank people for RTing, which means running through who’s done it recently, and I add people to it at that point. The people on that list have demonstrated that they enjoy my content and want to spread my message. That’s a very good reason for working at building a relationship with them.

When I’m just poking at Twitter, looking to see what interesting conversations are happening or what content is noteworthy or a good candidate for retweeting, I go to that list first. If I’m filling up my Buffer stream with some interesting content, I can find it there, and continue to build the relationship while also giving my followers interesting and/or entertaining content.

If you’re worried about it getting too cluttered, run the tool I mentioned, Justunfollow, periodically to weed out people not following you back and inactives. That should do the trick for all but the most popular of Tweeters.

Why Talk About Twitter Basics and Best Practices?

This year I switched the focus of my social media efforts to Twitter, because it seemed to me Facebook was an increasingly ineffectual way to reach fans. Because of that, I’ve been spending a lot more time looking at the people following me on there as well as thinking about Twitter, its philosophy, and its uses overall.

Why does a writer want to be on Twitter? The reason is more than just “sell books”. It’s often a way to network with existing fans (who will buy more books in the future), cultivate new fans, connect with peers and other industry professionals, to find out industry and writing news and yes, of course, to procrastinate in a thousand different ways.

I used to automatically follow people who followed me but nowadays I spend a few minutes to click through and look at their page and the tweets it contains. I’ve noticed that a lot of people are doing it “wrong,” or at least in a way that ends up detracting from their purpose. Most of these are easy fixes. Here’s some tips for setting up an account on there and as well as for maintaining a presence.

More on the e-book that contains all the class info and then some. Here’s the working outline:

Sign up to be notified when the book is released here

Before You Start
What Do You Want to Accomplish?
Your Online Persona
Your Contact Database
Online Tool: MailChimp
How to Measure Success
What is Web 2.0?
Protecting Your Privacy

Your Website
At a Minimum
Your Name
Domain Names
Press Kits

Blogging
What is a Blog?
Parts of a Blog
Parts of a Post
Choosing a Platform
Getting Started
Deciding What to Write About
Writing Your Post
Example of a Book Promotion Post
Example of a Convention Write-up
Images
Linking
Comments from Other People
Content from Other People
Other Best Practices
Group Blogs
Other People’s Blogs
RSS
Monetizing Your Blog
Publicizing Your Blog
Online Tool: WiseStamp
Near + Far Promotional Posts, Annotated

Social Networks
Networking with Sincerity
How Much is Not Enough?
Best Practices
Online Tool: Namechk
Setting Things Up
Getting People to Take Action
Do You Need to Belong to Every Network?
Reviving Dead Media Channels

Facebook
What It Is
Who’s the Mayor of Your Data?
Fan Pages
Groups
Events
Best Practices
Advertising
Privacy
Facebook Metrics

G+
What It Is
Your G+ Profile
Circles
Hangouts
Pages
Best Practices
G+ Tools and Shortcuts

Pinterest
What It Is
Best Practices
Metrics
How Writers, Editors, and Publishers can use Pinterest

Twitter
What It Is
Hashtags and Twitter Chats
Your Profile
What to Tweet About
Getting Followers
Getting Retweeted
Twitter Tools
Wordpress and Twitter
TwitPic
Twitter Metrics: Basic Metrics
Online Tools: Followerwonk
Online Tools: Klout

Other Social Networks
Webforums and Discussion Boards
Foursquare
Tumblr

Bookmarking Sites
Delicious
Digg
Reddit: How Reddit Works
Reddit: AMAs
Reddit: How a Writer Can Use Reddit
Reddit: Communities
Stumbleupon: What It Is
Stumbleupon: Best Practices

Crowdfunding
What It Is
IndieGogo
Kickstarter
Best Practices

Reader Communities
Amazon
GoodReads
LibraryThing
Shelfari
Others
Best Practices

Audio & Video
Podcasting – Audio
Podcasting – Video
Reasons to Use YouTube
Creating a YouTube Channel
Monetizing YouTube
YouTube Metrics
Vimeo/Vine

Search Engines
SEO Basics
Writing Copy with SEO Keywords
Investigating Keywords
Best Practices
Google Analytics
Basics
Best Practices
Resources

Other Metrics
Bit.ly
Klout

Building Your Fan Base
Finding Your Fans
Encouraging Your Fans
Dealing With Trolls
Gamification

Managing Your Time
Tracking Things
Online Tool: Rescue Time
Productive Procrastination

Mobile Devices
What It Is
Making Websites Mobile-friendly
Creating Mobile Apps
Windows Phone App Studio

Miscellania
Introduction
Arguing on the Internet
If You Screw Up
Grouping Up
Managing Multiple Identities
Press Releases
Online Tools: QR Codes
Networks around Us
Self Promotion & Career Building
Selling More Books
Creating an Online Presence For Your Group
Teaching Writing Online
On Award Pimpage
Privacy Best Practices
Online Tools: URL Shorteners
Creative Commons Licenses
Online Tools: Wikis

Appendix: Sites Mentioned.

I’m putting together many of my notes from the Building an Online Presence for Writers class as well as the various blog posts I have done about online promotion and notes from the Near + Far book launch campaign in an e-book by the same name that I hope to release at the end of September or October, along with another e-book, Podcasting for Speculative Fiction Writers, written with Folly Blaine.

So far, it looks as though the Building an Online Presence book will be between 50 and 60 thousand words altogether, and include a number of screenshots. It’s aimed at both writers just beginning their careers and wanting to build their online presence as well as mid and later career writers who want to refine their online presence. Right now it’s a little under half-drafted, with about 27k laid out in the Scrivener project (which is GREAT for nonfiction works like this).

One of the things that I think will make it useful to writers is that I try to give you examples for the various concepts I talk about. I include all of the blog posts from the Near + Far book launch as well as screenshots showing the book’s presence on various social networking sites, and in each case provides some notes about SEO strategies, tags, images, All and other promotional considerations that affected the construction of the post. Getting a chance to see the campaign in action will be a valuable chance to see the concepts in action.

Topics that are covered include: building a fan base, the minimum web presence you should have as a writer, what to blog about, how to use social networks such as Facebook, G+, Pinterest, and Twitter to publicize your books, free tools that will help you maximize your online presence, maintaining your privacy, podcasting and videocasting, maintaining multiple identities on the Internet, how to write a press release for your book, how to take mobile devices into consideration when shaping your online presence, and how to measure your success at all of these in a way that will help you shape your Future strategy.

If you’re interested in signing up to be notified when the book comes out, please sign up here.

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I spend at least a little time each day looking at social media news and new stuff and track the most useful links here. If you enjoyed last week’s Pinterest Analytics post, are interested in using that social network more effectively, and have an hour where you need something to listen to, I recommend this webinar. Among other things, I found out why people do those long tall pictures/infographics (which was obvious once I thought about it, so everyone else in the world may have already figured that out).

So here’s some thoughts after spending some time poking at an app provided by Seomoz.org, Followerwonk, a Twitter Analytics tool.

The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.